How Much Do Service Direct Appliance Repair Leads Cost?

In today's competitive business landscape, attracting and retaining customers is a top priority for any appliance repair company striving for success. While word-of-mouth referrals and traditional marketing tactics have their place, lead generation is becoming an essential part of growing a small business. 

Lead generation is the lifeline that connects appliance repair companies like yours with potential customers actively seeking your services. It empowers you to expand your reach, increase sales opportunities, and build lasting customer relationships. 

But, it’s important that you make sure you have the capacity to make the most of lead generation before you embark. That means, understanding your role in lead generation and ensuring you have the budget. 

Fortunately, at Service Direct, we’ve been working with appliance repair companies big and small for over 15 years, which means we can give you an idea of what to expect when buying leads from us and how much those leads cost. 

Whether you're a small local repair service or a nationwide provider, knowing how much leads will cost is the first step to determining if lead generation is right for you!

The 2 Types of Leads You Might Buy From Service Direct

When it comes to Appliance Repair lead generation, there are 2 main lead types that you need to be aware of: phone leads and form leads. Let's take a closer look at the key differences between these 2 lead types that you need to understand when deciding which lead gen company is right for your business.

Phone Leads for Appliance Repair Specialists

Service Direct connects appliance repair clients with potential customers through exclusive phone leads, where potential customers are brought directly to your phone via pay per call lead generation. 

These leads provide a real-time and immediate connection between the customer and the appliance repair business, allowing for instant engagement and the opportunity to convert leads into customers efficiently.

Because phone leads tend to have high conversion rates, they are often more expensive than other types of leads like pay per click leads and form leads. But, they also have a high ROI, so if you feel confident in your ability to convert calls to paying customers, then phone leads could be the right type for you!

Form Leads for Appliance Repair Specialists

Form leads are generated when potential customers fill out an online form on your company's website or landing page, expressing their interest in appliance repair services. 

Generally, form submissions include details such as name, phone number, email address, and a description of the appliance repairs that the potential customer needs.

Form leads provide this valuable information about the customer's specific needs and allow for follow-up communication, enabling you to provide tailored solutions and personalized assistance. But it’s up to you to reach back out to the potential customer in a timely manner and do everything you can to close the deal. 

By understanding the key differences between form and phone leads, you can maximize your chances of converting leads into satisfied customers, ultimately driving business growth.

Understanding Cost Per Lead and the Factors that Affect it

The short and sweet version is: Service Direct’s process enables you to decide your own cost per lead (CPL).

We realized that the value of a given appliance repair lead is almost entirely dependent upon how capable a business is of turning that lead into a booked job. If you’re converting on every single lead, apart from being some sort of superhuman salesperson, you’d also value each lead extremely highly, as they’re basically guaranteed revenue for your business. On the other hand, if you’re only converting 30% of your leads into jobs, leads don’t hold nearly as much value for you.

Take an example: if you buy 10 leads, but only turn 3 of those into actual job tickets, you’re getting less value than someone who could turn those same 10 leads into 7 paying jobs. The value of the leads is already in your hands, so we decided to put the price there too. It all boils down to asking yourself how much value you think you can extract from a lead.

You’ll also need to weigh this against your local competitors’ valuations of leads. Yes, you could theoretically set your CPL as low as the slider will go, but odds are your competitors see higher value in those leads and are setting a higher CPL, meaning you won’t see significant lead volume from your lowball bid.

By setting a competitive CPL, you position your appliance repair business to attain optimal results in lead generation. This approach enables you to outperform other competitors in your area and secure the desired volume of leads.

The good news is that at Service Direct we not only help you set an initial CPL tailored to your target lead volume, but we also offer the flexibility to adjust your cost per lead as you progress, ensuring that you see the most success as possible with lead generation. 

Location and its Role in Cost Per Lead

It’s important to understand the role that location will play in determining your CPL. Put simply, the amount that you will need to pay per lead in order to be competitive is going to vary from location to location. 

For example, the average cost per lead across the country for appliance repair in the first 3 months of 2023 was around $25. But when you look closer at a state like Texas, the average CPL for appliance repair was closer to $32. And zooming in even more, the average CPL in a city such as Austin, Texas was around $18. 

Although those numbers may not seem drastically different, the variation can greatly affect your lead generation budget requirements. That’s why understanding how location plays a role in CPL is crucial to your success. 

Finally, How to Find the Average CPL for Your Area

In order to find the average CPL for appliance repair companies in your area, you will need to get in touch with one of our account executives. They will quickly and easily provide you with the information you need to assess budgeting with lead generation. 

Once you pair that information with the average lead volume in your area, you’ll be able to determine if Service Direct lead generation is right for your appliance repair company!