At Service Direct, bringing quality calls to our clients has been a top priority from day one and is something that has set us apart from other lead generation service providers. Call quality is the backbone of our business, and we are always looking for more and better ways to ensure that you are only getting calls from new potential customers.
Our team is dedicated to developing new features and enhancing our technology to continue improving call quality as a means to pave the way in the lead generation space.
“We’re constantly working as hard as we can to ensure we’re listening to our clients. Call quality is, and has always been, important to them and something we have always focused on as a company. We want to lead the way in the industry and continue to use our experience and technology to deliver high quality calls.”
Brian Abernethy, Co-Founder and CEO at Service Direct
We have been lucky over the last fifteen years to grow alongside our clients, listening to what they are looking for in a lead generation company and doing our best to provide just that. Our team has already improved call quality by automatically blocking known spam numbers, checking the duration of calls, and adding bot-preventing measures.
Anyone who owns a phone knows that spam calls are becoming more and more frequent. In fact, in 2020 Americans received an average of 5.8 billion spam calls a month and we know we’re not alone in feeling as though we received our fair share of those calls. Despite the old expression that says misery loves company, we at Service Direct want to do everything we can to block as many of those spam calls for our customers as possible.
“We know from listening to our clients that reducing spam and other non-opportunity calls is vital. We are constantly developing technology that keeps out those bad calls without blocking potential opportunities. It’s exciting to see what we’ve been able to do so far and even more exciting to think about what we have coming up in call quality improvements.”
Liam O’Gara, Senior Product Manager at Service Direct
Thanks to those current improvements, Service Direct already blocks hundreds of calls per month from known solicitors and we are adding hundreds of numbers to our Spam Blocker each month. We have built a robust Spam Blocker that greatly reduces the number of spam calls that get through to our Clients., and calls that fail the Spam Blocker will automatically be marked as Non-Billable.
With transparency as a core value of ours, we want you to know exactly what you are paying for, understand your ROI, and help us better understand how you can get the most value from our programs. That’s where the mySD Lead Management platform comes in.
“Generating the highest quality phone leads is a difficult and moving target. Over the years we’ve had to do many things to improve lead call quality. Our latest efforts are going to the next level. We are confident that we will be able to reduce the amount of manual work it takes to manage leads well, which we know is time spent turning real opportunities into closed business.”
John Turpin, Co-Founder and CTO at Service Direct
As always, we want to ensure that you don’t pay for calls that you shouldn’t be paying for. This includes wrong numbers, calls from solicitors, job seekers, and—of course—spam calls. At the same time, we want to ensure you aren’t paying for leads when you’ve set your campaigns or account to paused.
Here are a few features to be aware of that will help ensure you are only paying for leads from new potential customers, and that you are receiving those leads at the right time based on your business needs.
Whether your campaigns are paused because you are overbooked with business and can’t take on new jobs or you’re taking a much needed vacation, we understand that you do not want to pay for leads during that time. As such, we just released a new feature that will automatically set Leads as Non-Billable for any Leads that are delivered while a Campaign is Paused. We will still let any Calls generated from these Campaigns go through, just in case it is a current customer that needs to reschedule your services or ask a question, for example.
It’s important to keep in mind that frequently pausing your campaigns can negatively impact campaign performance and will require time to ramp up once unpaused. Pausing should only be used when absolutely necessary so that you are still able to see the best results from your campaigns.
Unlike many other pay per call services, we allow you to submit any lead for review that you believe should be set as Non-Billable. While we are always doing our best to ensure you receive as few Non-Billable leads as possible, naturally some will slip through the cracks. That’s where our lead review feature comes in.
When you Submit a Lead for Review during the eligible time period, our Quality Assurance team will review the Lead and determine if the Lead should be set as Billable or Non-Billable. Our top priority is making sure you don’t pay for calls that aren’t relevant to your service category or service area, and this lead review process helps us hold up that assurance.
By consistently managing your leads in Lead Manager, you are able to gain valuable insight into your call while also helping us understand the quality of your leads.
This enables us to better optimize our lead generation efforts to bring you more of the types of calls you want. Our team is constantly working to bring you new, efficient ways to manage your leads so that you see only the opportunities of phone calls and few of the challenges!
In order for us to ensure the highest level of call quality, there are a few best practices that we encourage our customers to take advantage of on a regular basis.
Listening to our clients has been the driving force behind our technology and product improvements. By getting your feedback, our team is able to hone in on product improvements that directly improve your pay per call experience and focus on delivering only the highest-quality leads.
For more information about our latest product updates, check out our Product Release Notes.