Customer Spotlight: Rooter-Man Plumbing & Drain Service
For our latest Customer Spotlight, we sat down with Stephan Brodar, Owner of Rooter-Man Plumbing and Drain of GTA, which offers plumbing and drain cleaning services in Toronto and the GTA areas. They've been using Service Direct's pay per call service to generate quality plumbing leads to help their business grow.
“ServiceDirect has been a great addition to our Plumbing Franchise, I would highly recommend them to anyone in the home services industry” - Stephan Brodar
What challenges were you facing from a marketing perspective that you hoped Service Direct could help solve?
For us, it boiled down to pay-per-click marketing being highly ineffective. When we ran the numbers, our ROI on our PPC marketing was very low, and when we factored in the high cost of labor to manage those campaigns, it just wasn’t working for us. So, not only was it costing us a lot of money to convert a lead through our PPC efforts, but it was also very inconsistent in terms of the volume of leads that we generated from day to day and week to week. That's when we decided to look for a service that could help us do this more effectively.
What was it about Service Direct's solution that was most compelling to you?
We liked the fact that we could set our own lead price. With our own PPC, the cost to convert a lead varied wildly. So, knowing what our cost per lead would be, and having the control to change that based on the results we were seeing and our needs at that time, was highly attractive to us.
How does Service Direct stack up against the other marketing services you are currently using?
Prior to Service Direct, we were using HomeStar to generate leads. When we ran the numbers, Service Direct consistently produced a better ROI. And, not only that, the leads themselves were just better. They are more targeted and generate leads from the type of customers we want to attract.
What has been the best part of working with Service Direct?
For us, it has boiled down to 3 things:
- Friendly staff
- Professional service
- Quality leads
What impact has Service Direct had on your company’s ability to grow?
Not only has Service Direct helped us increase our sales considerably, we’ve actually been able to do that while decreasing our marketing expenses. As a company hyper-focused on our profit margin, they have had a big impact on our ability to improve both our top line, and our bottom line!
In terms of the lead quality, for every 10 appointments we book from Service Direct leads, 9 of them become actual jobs on average. These aren’t people just kicking tires. They end up becoming customers, and we recognize that if we take care of them, they’ll be lifelong customers.
What would you tell other companies that are trying to decide whether or not a partnership with Service Direct makes sense for them?
Service Direct has been a great addition to our Plumbing Franchise. I would highly recommend them to anyone in the home services industry. They will generate more leads at a cost effective rate than other marketing channels you are using.
For more information about Rooter-Man Plumbing and Drain services, visit their website at: https://rootermangta.ca/