For many restoration companies, finding consistent, high-quality phone leads can feel impossible, especially in an industry where trust and urgency matter most.
For Total Flood & Fire Restoration, referrals and insurance work had always been the foundation of the business, and skepticism around lead generation companies was high.
But after partnering with Service Direct, Owner Brian Wilson discovered that the right lead partner could deliver real results, real customers, and measurable ROI.
Total Flood & Fire Restoration has been serving homeowners for over 10 years, specializing in emergency water damage restoration. With a team of 25–30 employees, the company has built a strong reputation through referrals, insurance relationships, and programmatic work.
Before partnering with Service Direct, lead generation efforts primarily relied on Google Local Services Ads and word-of-mouth referrals.
“We had great success with referrals and insurance work, but we never really believed lead generation companies worked.
Getting real potential customers from lead generators was always the biggest challenge.”
- Brian Wilson, Total Flood & Fire Restoration Owner
Like many home service businesses, Total Flood & Fire Restoration had tried other lead-generation services in the past, but the results never met expectations.
The company’s biggest frustrations included:
The owner said that before Service Direct, they were skeptical that lead generation could truly produce meaningful business growth.
That perspective changed quickly after working with Service Direct.
“What stands out with Service Direct is a focus on quality over quantity,” Brian said. “The calls are from authentic, high-intent customers who genuinely need emergency water damage restoration.”
Instead of sorting through unqualified calls, Total Flood & Fire Restoration began receiving calls from homeowners actively seeking immediate help. This led to a higher close rate and higher-value jobs for the business.
According to the company:
The results have translated into substantial growth opportunities and a consistent return on investment.
One opportunity in particular demonstrated the value of the partnership.
“The best part of working with Service Direct was landing a $300,000 water damage restoration job from one of the calls,” Brian shared.
That single project reinforced what the company now believes about pay-per-call lead generation done correctly: when the phone lead quality is there, the ROI follows.
Today, Total Flood & Fire Restoration reports earning 5-10x ROI most months through Service Direct campaigns.
After years of skepticism toward lead generation providers, Total Flood & Fire Restoration now considers Service Direct its top-performing phone lead source.
For restoration companies looking to grow with qualified, high-intent calls, Total Flood & Fire Restoration’s experience highlights the impact that quality phone leads can make.
What to Expect When Buying Water Damage Phone Leads from Service Direct