For businesses in the kitchen remodeling industry, there's a single crucial constant: the need for a consistent stream of quality leads.
If you're in the kitchen remodeling business, you understand the competitive landscape. The key to thriving in this industry lies in your ability to connect with homeowners who need your services. However, finding these leads and turning them into loyal clients can be challenging.
This is where Service Direct steps in as your reliable partner in success. We're here to discuss the cost of kitchen remodeling leads when you choose to work with our pay-per-call lead generation services.
In this blog, we’ll discuss the types of kitchen remodeling leads you can get from Service Direct and the factors that affect how much those leads will cost you.
Our goal is that by the end of this blog, you’ll have all of the information under your belt to confidently know that Service Direct is the right lead generation partner for your kitchen remodeling company.
Two of the primary types of leads that kitchen remodeling businesses can consider are phone leads and form leads. There are key advantages to each type and it’s up to you to determine which lead type will fit best with your company.
Every company is going to see success with a different lead type and our goal is to make sure we can support all of our kitchen remodeling partners with their unique needs.
Phone leads come from individuals seeking kitchen remodeling services who are actively calling your business.
When potential clients make a phone call, they are expressing a high level of interest and intent, making them valuable leads for kitchen remodeling companies. These leads are usually further along in the buying process, which makes it easier to turn the calls into booked appointments.
The challenge with phone leads lies in booking every call that comes through. This is because phone leads tend to be more expensive than lower-conversion leads, which means you need to book as many jobs as possible.
As long as your sales team is trained to turn calls into jobs, follow up with potential customers, and win back lost customers, you’ll be primed for success with kitchen remodeling phone leads.
Form Leads for Kitchen Remodeling
The other types of leads for kitchen remodeling businesses are form leads. These leads are generated when potential customers submit their contact information and kitchen remodeling needs through online forms.
Form leads can be nurtured through follow-up calls or emails, turning initial inquiries into booked jobs. However, effectively managing form leads requires prompt responses, personalized communication, and a well-structured follow-up strategy.
It’s up to your team to ensure the potential client receives the information they need to book your kitchen remodeling services.
Form leads differ from phone leads in many ways, one of which is their cost. As far as lead generation goes, the cost of a lead is usually directly related to conversion potential.
In other words, form leads are cheaper because they are less likely to convert than phone leads. It’s important to keep that in mind when deciding which leads you want to buy for your kitchen remodeling business.
When it comes to choosing your cost per lead for kitchen remodeling campaigns at Service Direct, we give you complete control. That’s right—deciding how much you spend on every lead is completely up to you.
We give you this control because, after more than 15 years in the lead generation industry, we know that a lead will be worth different amounts to different companies.
For example, say we have 10 phone leads to sell to a kitchen remodeling company. If we sell them to company 1 and they book 8 of the jobs, those leads are going to be worth more to them than they would be to another company that only books 4 out of 10 calls.
It’s important to us that you are able to determine the worth of leads yourself rather than being told by us what you should pay.
It’s important to remember, however, that if your cost per lead is not competitive in your area, you won’t receive any leads.
In other words: the higher your cost per lead, the more leads you will receive.
Setting a competitive cost per lead is crucial because it directly influences the lead volume you’ll see. With our services, you can also adjust your CPL at any time. This way you can bring in more or fewer jobs depending on your capacity to take on new kitchen remodeling business.
Location and its Effect on Kitchen Remodeling CPL
Of all the factors that influence your kitchen remodeling cost per lead, location is perhaps the most important. Where your business is located will have a direct impact on what a competitive CPL will be.
For example, the national average CPL for kitchen remodeling businesses this year is $175. But, when you look closer at a state like Texas, the average CPL was around $168. And for a city like Houston, it was around $200. Although those differences may seem small, they can add up and make a big difference for your kitchen remodeling lead generation strategy.
Put simply, location clearly has a large impact on kitchen remodeling cost per lead.
Now that you understand how location affects cost per lead as well as the different types of leads you can get from Service Direct, you can find out the average cost for leads in your area. Connect with one of our account specialists and they will share all the information you need.
Combine that with the average lead volume in your area and you’ll be well on your way to bringing in kitchen remodeling leads and growing your business.