How Much Do Service Direct Siding Leads Cost?

Ready to take your siding business to the next level? Success in the competitive siding industry hinges on the ability to secure a consistent stream of high-quality siding leads connecting you to new potential customers.

So, how do you do that? One easy way is by partnering with Service Direct.

Service Direct offers exclusive pay-per-call phone leads that connect you directly with a live customer who is actively seeking the siding services your company offers. Our unique pricing structure is specifically designed to help you make the most of every dollar in your marketing budget.

In this article, we'll cover how Service Direct helps businesses grow with a steady supply of leads, without draining their marketing budget. This understanding will help you determine whether Service Direct is the right fit for your siding business.

Important Types of Siding Leads

There are two primary lead types siding businesses should be familiar with: phone leads and form leads.

Let’s go over the advantages and disadvantages of each type for siding companies to help you get an idea of which lead type is the best option for your short and long-term goals. 

Phone Leads for Siding Companies

Phone leads are a convenient and effective lead-generation option for siding companies. When it comes to big-ticket purchases like home services, many homeowners prefer the personal touch, reassurance, and immediate access to expert opinions that a phone conversation provides. 

Service Direct specializes in delivering high-quality phone leads to home service businesses like your siding company. Our exclusive leads connect you directly with potential customers who are actively seeking your services, and therefore very likely to convert.

When someone is considering a home siding project, they'll want a back-and-forth discussion involving specific details about your services and their project needs. A live phone call allows you to address these issues and build trust. 

The high likelihood of conversion means that phone leads tend to be slightly more expensive than other lead types. Be sure to train your sales team to effectively convert all inbound calls into paying jobs and to maximize success by following up with potential customers.

Siding Form Leads

Unlike phone leads, form leads deliver much of the critical information about a project upfront, before any connection is made between the business and the potential customer. They are generated when a potential customer submits a form on a relevant website or landing page. This means that submissions often include contact information, service needs, and other critical details. 

Form leads offer several advantages for siding businesses. For one, the fact that they come with so much important information already collected saves time and effort. This information also makes it easier to manage leads based on the scale of the project, the customer’s location, and other useful details in your sales funnel.

Forms are also accessible to potential customers 24/7, which translates to more lead-generation opportunities for your business and greater convenience for customers.

However, given that communication is less direct, often requiring a follow-up call or email – sometimes days after the potential customer submitted their information – form leads typically have lower conversion rates when compared to phone leads. This delay in connection can result in missed opportunities, as the potential customer may have contacted a competitor or found another solution to their siding need. 

Service Direct does not currently offer form leads for the siding industry. We are constantly testing to determine which industries to expand this offering into, so stay tuned for updates!

Determining Cost Per Lead for Your Siding Company

We’ve covered the advantages and disadvantages of form and phone leads, but what about the cost? How much can you expect to pay for siding leads? The answer is actually up to you. 

With Service Direct, you set your cost per lead (CPL). We do this because we understand that the actual value of a lead depends on the company it goes to, and their ability to convert that lead into a paid job. 

For example, if company A buys 10 leads and books service calls on 8 of them, those leads are pretty valuable. However, if Company B were to buy the same exact set of 10 leads and only managed to convert 4 of them, suddenly that batch of leads isn’t worth as much.

By giving you the ability to set your own CPL, we’re letting you set your price based on your ability to turn phone calls into booked service appointments. 

Your siding company’s conversion ability isn’t the only thing to consider. There’s also your local competition. You’ll need to set a CPL that is high enough to be competitive in your area. The more competitively you set your CPL, the more leads you will bring in. 

That’s why, tempting as it may be, you shouldn’t set your CPL to the bare minimum. That’s a recipe for insufficient lead volume. Finding the right balance between competitive and budget-friendly is the key to success on our platform.

Location and Cost Per Lead

Many factors play a part in determining what is considered a competitive cost per lead. One of the most critical is your siding business’s location and the region’s level of competition. The supply of leads, demand for leads for siding businesses, and average revenue generated by siding projects are all different from state to state and city to city.

For example, in 2023, across the US, the average CPL for siding companies working with Service Direct was $95. However, when you look closer at a state like Pennsylvania, market factors have set the average CPL closer to $65. Meanwhile, in New Jersey, the average CPL was $81. So a siding company based in Pennsylvania can expect to win more leads with a $70 CPL than one based in New Jersey. 

Find the Average CPL for Your Location

Now that you have a clearer idea of what types of leads you can receive from Service Direct and how the cost of those leads is determined, it’s time to reach out to our account specialists. They can pull location-specific data for you to determine the average cost per lead in your area. 

Then, you can combine that with the average lead volume in your area and you’ll be well on your way to growing your siding business with Service Direct!