Introducing Service Direct Marketplace
We have spent the last 14 spent years driving high-quality inbound leads for our client-base of over 750 local service providers across North America. As we look to expand our service offerings, we want to build solutions that meet the unique challenges our clients face, and there is one thing our clients can’t get enough of: quality leads.
To address that challenge, we have spent the last year piloting a new product offering with a goal of driving even more high-quality inbound leads for our clients through a variety of top-tier publishers and advertising partners.
“As a technology company focused on helping local service businesses thrive in an ever-changing and competitive environment, we recognize the challenges our clients face when it comes to finding quality leads to grow their customer base as well as a lead generation partner that they can trust. Marketplace was designed to help address those challenges by generating exclusive, high quality leads while also providing more transparency and performance insights."
Brian Abernethy, CEO, Service Direct
Marketplace Private Beta Launch
After a year of hard work, we are excited to introduce Service Direct Marketplace, an exclusive pay per call marketplace that connects new potential customers with service providers in their area, in real-time.
On May 1st, we launched Marketplace in a private beta for existing clients. We closely analyzed each lead source to ensure the calls generated were meeting the high standards of quality that our clients have come to expect.
“Our clients are growth-focused and performance-driven. As such, it was important that Marketplace continue to deliver that same type of transparency, control, and ROI they have come to expect from us. While we felt confident our clients would see the impact of Marketplace on their business quickly, we’ve been blown away with the results we have seen and are incredibly excited to execute on several strategic improvements that will drive even more value for our clients.”
Matt Buchanan, CGO, Service Direct
Private Beta Results
- 243% increase in per client lead volume
- 63% average booked appointment rate
- 18 home service industries launched in private beta including:
- Hyperlocal Targeting. Target customers based on your zipcodes and service offerings so that you only get leads from new potential customers that you could do business with.
- Real-Time Lead Match. Marketplace matches you with new customers based on your location and availability. All leads are exclusive and connect with you directly in real-time.
- Lead Management Platform. Marketplace gives you 24/7 online and mobile access to your mySD Account where you can review lead and job performance, track your results, and adjust your campaign settings based on your needs.
- Pay Per Lead Pricing. Only pay for leads from new potential customers. You decide your cost per lead.
- Flexible Campaigns. Adjust your cost per lead, hours of operation, and service area at any time based on your business’ needs. You can decide when you want leads and when you don’t.
Publisher Network Expansion
As part of Marketplace, we have worked hard to integrate with dozens of publishing partners across both digital and traditional media, representing thousands of websites and other assets that attract intent-driven, local consumers in need of service professionals. Now, our clients can rest easy knowing they have an expansive presence wherever their potential customers might be looking for them, but instead of having to manage that presence or pay for that exposure, all they have to do is pick up their phone.
In addition to the existing home service categories, Marketplace will expand into additional service verticals including:
|Legal Service Leads||Financial Service Leads||Healthcare Service Leads||Automotive Service Leads|
Marketplace Public Launch...Coming Soon
We will be launching Marketplace to the public in the upcoming months, giving US-based service businesses the ability to grow their business quickly and cost-effectively by getting exclusive, quality leads in real-time. Please stay tuned and we look forward to bringing Marketplace to you soon!