Introducing the All-New mySD Dashboard
A Smarter Way to Understand and Grow Your Pay Per Call Performance
At Service Direct, our mission has always been simple: help local service businesses connect with more customers and make every call count.
Today, we’re excited to take a major step forward in that mission with the launch of the all-new mySD Dashboard.
This isn’t just an update. It’s a complete reimagining of how you see, understand, and act on your Service Direct account.
Why We Built a New Dashboard
For years, our clients have relied on Service Direct to deliver high-quality calls. But as competition increases and marketing becomes more data-driven, it’s no longer enough to simply receive calls. You need to understand why you’re winning them, how much they cost, and how to get more of the right ones.
The new mySD Dashboard was built to answer those questions.
It gives you clearer visibility into your performance, deeper insight into marketplace dynamics, and better tools to make informed decisions about your marketing spend.
Turning Insights INto Growth
What makes this dashboard truly powerful isn’t just the data—it’s what you can do with it.
“We’re not just showing our clients their calls; we’re showing them the ‘why’ behind their results. With insights like Bid Strength and call trends, our clients can make smarter decisions that directly impact their growth.”
- Daniel Perlaky, VP of Experience Strategy at Service Direct
This dashboard helps you shift from reactive to proactive so you can:
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Win more of the right calls
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Optimize your cost per lead
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Grow your business more efficiently
From Data to Decisions: What's New
The all-new mySD Dashboard introduces a powerful analytics experience designed to help you move from simply tracking results to actively improving them.
Performance Scorecards (At-a-Glance Clarity)
Quickly understand how your campaigns are performing with key metrics like:
- Won Calls
- Billable Leads
- Average Cost Per Lead (CPL)
- Total Spend
No digging required, just clear performance trends right when you log in.
Visual Trends That Tell a Story
We’ve introduced interactive trend mapping to help you connect the dots between your spend and your results.
With our new dual-axis chart, you can see:
- Call volume (billable vs. non-billable)
- Cost Per Lead (CPL) trends over time
This makes it easier to understand how your bidding strategy impacts the number of calls you receive and where to adjust.
Bid Strength: A Competitive Edge
One of the most powerful additions is our Bid Strength metric.
This proprietary indicator shows how competitive your bids are within the Service Direct marketplace, helping you understand:
- How often you are the highest bidder in our call auction
- Whether you’re positioned to capture more calls
With simple, color-coded signals, you can quickly identify when it’s time to adjust your Cost Per Lead (CPL) to drive better results.
Deep-Dive Performance Insights
Want to get more granular? You can now drill down into performance by:
- Campaigns
- Service Category
- Custom date ranges
Sortable tables make it easy to identify trends, uncover opportunities, and optimize your strategy.
Available Now
The all-new mySD Dashboard is live and available today for all Service Direct clients!
You can start exploring these new features immediately by logging into your account:
https://mysd.servicedirect.com
What's Coming Next
This launch is just the beginning.
We’re actively working on future enhancements, including:
- Marketplace Insights to better understand your position and opportunities within the marketplace
- Call Insights to help you evaluate call quality and improve ROI
- AI-powered recommendations for near real-time optimization
Our goal is to give you not just data, but guidance on how to improve your pay per call marketing results.
A Better Way to Grow
The new mySD Dashboard represents a major step forward in transparency, control, and performance for local service businesses.
Because when you understand your data, you don’t just get more calls—you get better outcomes.
