A Smarter Way to Understand and Grow Your Pay Per Call Performance
At Service Direct, our mission has always been simple: help local service businesses connect with more customers and make every call count.
Today, we’re excited to take a major step forward in that mission with the launch of the all-new mySD Dashboard.
This isn’t just an update. It’s a complete reimagining of how you see, understand, and act on your Service Direct account.
For years, our clients have relied on Service Direct to deliver high-quality calls. But as competition increases and marketing becomes more data-driven, it’s no longer enough to simply receive calls. You need to understand why you’re winning them, how much they cost, and how to get more of the right ones.
The new mySD Dashboard was built to answer those questions.
It gives you clearer visibility into your performance, deeper insight into marketplace dynamics, and better tools to make informed decisions about your marketing spend.
What makes this dashboard truly powerful isn’t just the data—it’s what you can do with it.
“We’re not just showing our clients their calls; we’re showing them the ‘why’ behind their results. With insights like Bid Strength and call trends, our clients can make smarter decisions that directly impact their growth.”
- Daniel Perlaky, VP of Experience Strategy at Service Direct
This dashboard helps you shift from reactive to proactive so you can:
Win more of the right calls
Optimize your cost per lead
Grow your business more efficiently
The all-new mySD Dashboard introduces a powerful analytics experience designed to help you move from simply tracking results to actively improving them.
Quickly understand how your campaigns are performing with key metrics like:
No digging required, just clear performance trends right when you log in.
We’ve introduced interactive trend mapping to help you connect the dots between your spend and your results.
With our new dual-axis chart, you can see:
This makes it easier to understand how your bidding strategy impacts the number of calls you receive and where to adjust.
One of the most powerful additions is our Bid Strength metric.
This proprietary indicator shows how competitive your bids are within the Service Direct marketplace, helping you understand:
With simple, color-coded signals, you can quickly identify when it’s time to adjust your Cost Per Lead (CPL) to drive better results.
Want to get more granular? You can now drill down into performance by:
Sortable tables make it easy to identify trends, uncover opportunities, and optimize your strategy.
The all-new mySD Dashboard is live and available today for all Service Direct clients!
You can start exploring these new features immediately by logging into your account:
https://mysd.servicedirect.com
This launch is just the beginning.
We’re actively working on future enhancements, including:
Our goal is to give you not just data, but guidance on how to improve your pay per call marketing results.
The new mySD Dashboard represents a major step forward in transparency, control, and performance for local service businesses.
Because when you understand your data, you don’t just get more calls—you get better outcomes.