Service Direct and Ringba today announced a strategic partnership designed to improve the Pay-Per-Call industry by helping publishers better monetize their traffic while giving advertisers better access to high-quality, intent-driven inbound phone calls. The two industry-leading companies are teaming up to integrate their technologies via API, giving Service Direct publishers and advertisers a stronger presence, greater transparency, and better results by participating in Ringba’s Real-Time Call Bidding Ecosystem.
Today’s announcement enables stakeholders across the Pay-Per-Call space to better achieve their revenue goals through seamless real-time call bidding technology. Both companies are wholly focused on building technologies that bring greater transparency and actionable intelligence to parties across the marketing spectrum.
“At Service Direct, our mission is to build human-enabled, smart technologies that help service businesses achieve their goal. After exploring a partnership, it became clear that integrating with Ringba was a natural fit,” said Matt Buchanan, Chief Growth Officer at Service Direct. “Their focus on building world-class technologies that solve critical challenges aligns with our vision, so we are thrilled to be working with them to drive more value for all of our customers.”
“We couldn't be more excited about integrating our real-time call bidding technology with Service Direct. Our goal at Ringba is to change the pay per call industry forever by pioneering new ways for businesses, publishers, and advertisers to work together and be more profitable,” said Adam Young, the Founder of Ringba. “The pay per call industry is changing fast and partnerships like this represent a dramatic shift towards programmatic call bidding. The use of technology, data, and real-time bidding when combined with inbound phone calls opens up a massive opportunity for early adopters like Service Direct who are blazing the trail and joining Ringba's revolution.”
Ringba is the industry-leading call tracking and analytics platform for professional marketers, call centers, media buyers, and pay per call companies. Power your entire call business with Ringba’s real-time call routing, ring tree bidding technology, and state-of-the-art reporting.
Ringba is the #1 rated call tracking software on G2 and trusted by thousands of world’s most innovative companies. For more information, visit: www.ringba.com.