Top Email Marketing Tools for Small Businesses
December 06, 2022 by Service Direct

Top 14 Email Marketing Tools For Small Businesses

Obviously, there is high competition for businesses in every industry, so it is even more challenging for small businesses to enter and survive. In this tech-centric era, however, email marketing is a ray of hope as it promises to bring the same results for businesses of all sizes.

Email Software Adoption Rate

But, in a recent survey we conducted amongst small business marketers, only 66% of SMBs use a tool to boost their email marketing efforts. We also found that 1 in 4 (that report doing email marketing) say they don't use any 3rd party email marketing tool for their email efforts!

This means that out of 32 million small businesses in the US, more than 8 million are not using any email marketing tool to help their business grow.

If you've stumbled upon this article and you're in that group, we have compiled the 14 best tools you should consider for your small business email marketing efforts!

Must-Have Marketing Tools for Small Businesses

Features, pricing, integrations, reviews, and reputation are crucial for any software that wishes to make its mark in the market.

We understand how finances are a thing for small businesses, and you have to think twice before investing. But hey, this particular effort brings 4400% ROI!

Therefore, we have carefully researched the top 14 email marketing tools for you. Each has been personally tried and tested, so you can be assured of the quality. Let’s begin:

Email Finders

Let's start with the most essential email marketing tools, i.e., email finders. An email finder allows your business to find email addresses from various web pages.

In the same survey referenced above, we discovered that almost half of small businesses that did email marketing reported utilizing cold email outreach to try and generate new customers.

Cold Email Utilization Rate

Clearly cold email outreach works, but not if done correctly. So if you're a small business that wants to start utilizing cold email outreach, one of the first things you must do is make sure you're finding the right email addresses to perform that outreach.

In this category, we have two main champions:

Leads API

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Let’s start with the best one in-game; Leads API. Leads API by Crawlbase is an excellent API for finding emails and leads from websites and companies. This tool crawls the web to extract trustful emails for your business. Leads API is a no-code solution which makes it extremely convenient to use for non-technical businessmen.

Leads API can extract more than 1000 pages where your target company is found online. Moreover, every single contact is run through the AI-based algorithm of Leads API, which results in more personalized leads.

In less than 05 minutes, users can import leads in bulk from the API. The best part is that the leads’ data includes email, name, work position, and all important attributes that your marketing team may require for the outreach campaign.

Key Features
  • Leads API can extract up to 10,000 emails in one call, which is extremely helpful as it helps provide quick and easy access to key decisions.
  • In addition to finding contact details, Leads API helps you gather data about the websites linking to your competitors.
  • It comes with a free test trial option to obtain the first 100 leads for free.
  • Leads API also offers subscription options so you can cancel at any time without getting stuck into long-term contracts.
Pricing Details

Leads API comes with four different pricing packages, starting from only $29/month.

Hunter

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Hunter.io is a popular and easy-to-use email finder tool that stores publicly available email addresses in its database and regularly practices data hygiene.

Because Hunter's database is its own, you can be confident that you're working with clean, validated data when you utilize them for outreach email campaigns.

With this email address lookup, you may bulk search and verify email addresses by uploading a prepared CSV file including the prospects' or company names. Hunter.io is compatible with Hubspot, Zapier, Salesforce, Pipedrive, and other apps.

Key Features
  • Search for email addresses with trust scores and detailed sources using a single or bulk domain.
  • Chrome plugin searches for emails related to a website and its public sources, such as Twitter.
  • With a single API request, you may find any email address.
  • Hunter.io has a client relationship management dashboard that allows you to search and sift through your email database.
Pricing Details

Paid options for Hunter to begin at $49 per month for 500 email lookups and 1000 email verifications.

Email Automation

You can use email automation to target specific groups or customers with automated messages. This can be a great way to improve customer relations or increase sales. Moreover, email automation can save you a lot of time by automating repetitive tasks.

GetResponse

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Not only does Getresponse help you create beautiful newsletters, but it also allows you to manage your contacts and automate your email marketing--making your life a whole lot easier.

Key Features
  • You can test different versions of your email to see what works best.
  • Getresponse can manage your contacts and segment them into groups.
  • This tool automates your email marketing campaigns based on preset preferences.
  • Getresponse integrates with a number of third-party tools, making it a versatile tool.
  • Getresponse offers a number of pricing options, making it affordable for small businesses.
Pricing Details

Getresponse offers a number of pricing options, making it affordable for small businesses. The basic plan starts from $15/month.

AppFlows

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AppFlows is a low-code email automation tool designed for SaaS marketers to design personalized email workflows for all the stages of the user journey. Moreover, users can create segments and use advanced analytics to power their email campaigns.

Key Features
  • Pre-made email templates and email workflows.
  • AppFlows allows hyper-segmentation of email lists.
  • Email deliverability guaranteed.
  • Unlimited API calls, events, and automation.
Pricing Details

AppFlows is extremely affordable and offers a number of pricing options. The basic plan starts at $99 for up to 450 monthly active users of a product and goes up as the number of users increases.

Mailmunch

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Mailmunch is among the finest email automation for eCommerce businesses to run automated email campaigns. Mailmunch’s affordable pricing, combined with its extensive suite of email marketing features, makes it one of the best tools.

Key Features
  • Mailmunch offers a highly intuitive drag-and-drop email and automation builder that is exceptionally user-friendly.
  • Mailmunch has over 1,000 email templates for various campaigns, seasons, and events.
  • Mailmunch offers advanced marketing analytics to make email campaigns more effective and data-driven.
  • Unlimited automation, drip campaigns, and more.
Pricing Details

Mailmunch’s pricing starts at $13.99 for annual subscriptions and $19.99 for monthly subscriptions.

Mailchimp

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Mailchimp is a web-based email marketing service. It allows businesses to send newsletters, informational emails, and targeted campaigns to their customers. Mailchimp also provides users with tools to track the results of their email campaigns, including open rates, click-through rates, and unsubscribe rates.

Key Features
  • Mailchimp can be accessed from any web browser, making it a convenient tool for businesses that are always on the go.
  • Mailchimp offers a variety of email templates that can be customized to fit your business's needs.
  • Mailchimp provides tools to help you manage your email list, including the ability to add and remove contacts, segment your list, and track unsubscribe rates.
  • Mailchimp allows you to track the results of your email campaigns, including open rates, click-through rates, and unsubscribe rates.
  • Mailchimp integrates with a variety of popular business tools, including Salesforce, WordPress, Shopify, and more.
Pricing Details

Mailchimp offers a free plan with limited features for up to 2,000 contacts and a paid plans starting at $13/month.

Mailjet

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Mailjet is a powerful email service provider that offers both transactional and marketing email solutions. With Mailjet, you can send emails in bulk or individually, track your email campaigns, and more. Plus, Mailjet integrates with many popular applications and services, making it a great choice for businesses of all sizes.

Key Features
  • With Mailjet, you can be sure your emails will reach the inbox. The company has a deliverability rate of over 99%, making it one of the most reliable email service providers on the market.
  • Mailjet can handle both small and large email campaigns. Whether you're sending a few hundred emails or a few million, Mailjet can scale to meet your needs.
  • Mailjet provides detailed tracking and reporting for all your email campaigns. You can see how many people opened your emails, clicked on links, unsubscribed, and more.
  • Mailjet integrates with many popular applications and services, making it easy to add email to your existing workflow.
Pricing Details

Mailjet offers monthly plans starting at $9.65/month for up to 30,000 emails.

Drip

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Drip email automation is a powerful tool that can help you boost your sales and conversions. By automating your email marketing, you can send highly targeted emails to your list that will convert into sales.

Key Features
  • Drip email automation is the perfect tool for any business that wants to boost their sales and conversion rates.
  • Easy to use interface and powerful features, perfect for small businesses.
  • Allows you to target your audience with laser precision
  • Increases your sales and conversion rate
Pricing Details

The price of a Drip email campaign depends on the number of contacts in your database. The lowest tier costs $39/month and includes an email list of 2,500. For email databases with between 9,000-10,000 contacts, the cost increases to $154/month.

ConvertKit

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ConvertKit makes email automation easy. With a few clicks, you can create sophisticated email campaigns that nurture your subscribers and convert them into customers. ConvertKit's visual campaign builder makes designing email campaigns that get results easy.

ConvertKit makes it easy to send personalized emails to your subscribers. With a visual campaign builder, you can design beautiful email campaigns that match your brand and style. Plus, powerful automation tools make it easy to send personalized emails that nurture your subscribers and convert them into customers.

Key Features
  • ConvertKit allows you to automate your email marketing using a variety of different "triggers" and "actions".
  • ConvertKit's visual email builder makes it easy to create beautiful, responsive emails that look great on any device.
Pricing Details

ConvertKit offers a variety of pricing plans to fit the needs of any business. All plans include unlimited landing pages, forms, and emails.

Email Subscribers Lists

Engaged subscribers are a crucial part of every email marketing campaign. Therefore, a tool that builds your email subscriber list is a big yes! Here are some of our top choices in this sub-niche:

MailerLite

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When it comes to the world of email marketing, MailerLite is a relatively new entrant. But that is exactly why it appears as a modernistic, progressive email marketing software that is modern, simple, and clean. The tool’s main interface is available in 5 different languages.


This tool is perfect for users who wish to create personalized email campaigns quickly. The software even comes with in-app tips and tricks to help you quicken the process. The best part? Mailerlite allows you to build up your email lists through optimized popups and embedded forms.

Key Features
  • It comes with a drag-and-drop email editor, which makes designing email templates easier.
  • Mailerlite provides 24/7 support for both live chat and email.
  • It has an excellent sign-up form functionality that helps you quickly build and grow your email list.
  • It comes with a clean and simple interface that is easy to use for businesses of all sizes.
Pricing Details

MailerLite doesn’t offer a free trial. The pricing plans start from $10/month per 1000 subscribers.

MoonMail

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This email marketing tool is about building your subscribers list by creating and designing successful email campaigns. Moonmail is famous for the metrics, statistics, and reports it provides.

With this tool, you can target customers based on specific attributes. Moreover, these emails can be sent to multiple lists for targeted messages. The automatic management system of Moonmail also allows subscribers to unsubscribe from emails easily.

Key Features
  • It is popular for being the easiest way to send email marketing newsletters.
  • It comes with a 14-day free trial period to test out the features.
  • Moonmail offers multiple visual reporting and analytics options.
  • The user interface is clean and simple to use.
Pricing Details

Moonmail comes with three main packages; the first one is free and allows you to send up to 300 emails a month. The paid packages start from $23.99 per month.

Moosend

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Moosend is a modern and simple email marketing solution specializing in building email subscriber lists. This tool helps you harness the full power of your email lists, and build valuable campaigns.

With this tool, you can import subscriber lists in bulk or add single subscribers within seconds, and save time by creating different segmentation parameters on the spot. The best part about Moosend is that it allows you to monitor the overall performance of your email lists and create campaigns that matter to your audience with the help of real subscriber data.

Key Features
  • This tool tags subscribers according to different metrics and puts them in segments accordingly.
  • The templates allow you to personalize the subject lines as well as main content.
  • Moosend also allows you to create high-converting landing pages to attract more leads.
  • It comes with powerful subscription forms that complete your conversion goals.
Pricing Details

You can try the software for free. The paid plans start at only $9/month.

Email Monitoring

Email monitoring is the process of tracking, managing, and organizing email communications. It can be used to track both internal and external email communications and monitor individual or group email accounts.

Email monitoring can be a valuable tool for businesses and organizations of all sizes. By tracking email communications, businesses can improve their customer service efforts and better understand employee productivity. It can also help businesses to detect and prevent security threats, such as breaches of confidential information or unauthorized access to email accounts.

Easysendy

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For email monitoring, one of the best tools that can be at your disposal is definitely EasySendy. This hybrid email marketing platform is excellent for creating customized email campaigns.

What makes Easysendy so popular is the tracking and analysis it provides for each campaign, all the while helping you build your subscribers list. This tool also offers email reports and audience insights to help you monitor the performance of every campaign.

Key Features
  • It allows you to check email campaign history with a single click.
  • The application is available in both dark and light modes that can boost your ROI.
  • Easysendy also offers A/B testing to check the quality of emails before sending them out.
  • It also allows you to track all the public campaign history within a few seconds.
Pricing Details

Easysendy offers a free plan for up to 2,000 subscribers and unlimited emails per month. The paid, Easysendy Pro plan starts with only $19/month.

SendX

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SendX email monitoring is a great tool for keeping track of your email deliverability. It gives you the ability to see how many of your emails are being delivered, how many are bouncing, and how many are being marked as spam.
You can also see which IP addresses are being used to send your email, so you can be sure your messages are going out through the right channels.

Key Features
  • Email tracking shows how many of your emails are being delivered bounced and marked as spam
  • One can check which IP addresses are used to send your email
  • Get detailed reports on your email deliverability
  • You can see what your email will look like in different inboxes
  • Filter your email to avoid spam traps
Pricing Details

SendX offers a pay-as-you-go pricing model, so you only need to pay for the emails you send. There are three pricing tiers, depending on how many emails you want to send per month.

AWeber

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Email monitoring is the process of tracking and analyzing email communications to extract valuable information. This information can be used to improve email campaigns, target specific customers, or track customer behavior.

There are a number of tools and techniques that can be used for email monitoring, but one of the most popular is AWeber. AWeber is a tool that allows you to track email opens, clicks, and other engagement metrics. It also provides valuable insights into customer behavior.

If you're looking to improve your email campaigns or better understand your customers, AWeber is a great tool to consider.

Key Features
  • AWeber can monitor your email inbox and automatically add new subscribers to your mailing list. This is a great way to build your list quickly and efficiently.
  • It can also offer a wide range of features to help you manage your mailing list effectively, including autoresponders, email templates, list segmentation, and more.
  • AWeber integrates with a wide range of third-party services and CRMs, making it easy to add subscribers from other platforms and grow your list even further.
  • It is a powerful email marketing tool that can help you build your list quickly and efficiently. With its wide range of features, AWeber is perfect for businesses of all sizes.
Pricing Details

AWeber offers a 30-day free trial. After the free trial, plans start at $19/month for up to 500 subscribers. AWeber also offers a number of discounts for longer-term plans.

MailModo

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Mailmodo is an email monitoring tool that can be used to track and monitor email communications. It can be used to track email communications between an organization and its customers, or between an organization and its employees.

Mailmodo can also be used to monitor email communications between two organizations. Moreover, Mailmodo can also be used to monitor email communications between an organization and its partners.

Key Features
  • Mailmodo gives you the ability to monitor your email inbox for new messages and track when they were received.
  • You can also set up alerts so that you're notified when new messages arrive, or when certain keywords are detected in an email.
  • Mailmodo can also help you manage your email by providing tools for sorting, labelling, and filtering messages.
  • Mailmodo is available as a web app or a mobile app, and it integrates with a variety of email providers, including Gmail, Outlook, and Yahoo.
  • Mailmodo is free to use, and it offers a premium subscription that includes additional features like real-time email tracking and priority support.
Pricing Details

Mailmodo's pricing is based on the number of email addresses you need to monitor. The more addresses you need to monitor, the higher the price. The basic plan starts from $9 per month.

Wrapping it up

So there you have it, a detailed guide on the top most powerful email marketing tools that your small business needs to skyrocket its sales and build a valuable customer base. We hope our article has helped you make some important decisions concerning the future of your business.

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