What Results Do Service Direct Clients See?
At Service Direct, we love transparency. We aren’t saying that as a sales gimmick. We live and breathe data, and the more data we unlock the better we are and the better our clients are. The reality when it comes to performance-based marketing is that BOTH parties have to perform their jobs for it to work.
What does that mean? It means we have to be able to connect you in real-time to potential customers AND you have to be able to take those engagements and turn them into customers and revenue. If we do our job but you can’t hold up your end of the bargain, it won’t work. Conversely, if we can’t do our job and drive purchase-ready leads your way, it won’t work.
As such, we will always be upfront with potential clients about the likelihood of success, and in many cases it’s clear that a partnership doesn’t make sense. If you’re considering joining our Marketplace, you’re probably wondering what types of results you might see. If so, this resource is for you.
How we collect our data
We’ve built our lead generation platform to provide as much transparency as possible to our clients and our employees. Our technology allows us to collect data in a couple of different ways…
Client-reported data
Our clients have the ability to do several things within their mySD dashboard to help them better understand how their campaign(s) is performing.
Service Direct-reported data
We also have a team of amazing Quality Assurance representatives that are constantly listening to calls and analyzing them for the same metrics above as well as many others.
Definition of Terms
Before we share our data, we want to clearly define what these terms mean, so that you understand what you’re looking at.
Total Calls Analyzed. This is the number of calls we have analyzed in order to provide you with some further insight into the quality of those calls.
Percentage of Leads - Billable. Out of all calls we have analyzed, this is the percentage of calls that ended up being marked as billable in our system.
Client Answer Rate. This is the percentage of calls (over 20 seconds in duration) that was answered by our clients.
First Call Booked Appointment Rate.* This is the percentage of calls that were answered by our clients and where the caller had a service need that ended up being booked by our client on the first call.
Jobs Analyzed. This is the total number of calls where our clients selected ‘Job Won’ within their account.
Average Ticket Price. This is the total amount of revenue reported by our clients divided by the number of Won Jobs reported by our clients.
*Note: Oftentimes the client follows up with the client outside of our system and is able to book the call. When comparing our first call booked appointment rate with clients that have graciously shared with us their actual booking rate (including these instances our system can’t track), they typically report about a 10% higher actual booked appointment rate.
Our average client results in some of our most popular verticals
Below is a brief look at the average results reported in our system. It’s important to understand, these are averages, meaning there are clients experiencing considerably better results and clients experiencing poorer results.
HVAC
|
Total Calls Analyzed 60,066 |
% of Leads - Billable 47% |
Client Answer Rate 70% |
1st Call Booked Appt Rate 56% |
|
Total Jobs Analyzed 1,024 |
Average Ticket Price $1,305 |
Plumbing
|
Total Calls Analyzed 66,863 |
% of Leads - Billable 49% |
Client Answer Rate 77% |
1st Call Booked Appt Rate 49% |
|
Total Jobs Analyzed 1,291 |
Average Ticket Price $812 |
Electrician
|
Total Calls Analyzed 28,923 |
% of Leads - Billable 50% |
Client Answer Rate 73% |
1st Call Booked Appt Rate 52% |
|
Total Jobs Analyzed 791 |
Average Ticket Price $782 |
Water Damage Restoration
|
Total Calls Analyzed 14,617 |
% of Leads - Billable 22% |
Client Answer Rate 80% |
1st Call Booked Appt Rate 73% |
|
Total Jobs Analyzed 149 |
Average Ticket Price $6,474 |
Mold Removal
|
Total Calls Analyzed 38,246 |
% of Leads - Billable 43% |
Client Answer Rate 79% |
1st Call Booked Appt Rate 70% |
|
Total Jobs Analyzed 387 |
Average Ticket Price $2,150 |
Appliance Repair
|
Total Calls Analyzed 78,993 |
% of Leads - Billable 66% |
Client Answer Rate 74% |
1st Call Booked Appt Rate 54% |
|
Total Jobs Analyzed 1,984 |
Average Ticket Price $222 |
Pest Control
|
Total Calls Analyzed 31,850 |
% of Leads - Billable 48% |
Client Answer Rate 85% |
1st Call Booked Appt Rate 37% |
|
Total Jobs Analyzed N/A |
Average Ticket Price N/A |
N/A: It is difficult to get accurate per ticket pricing for pest control because most clients try to steer callers into monthly or quarterly plans, and do not know the total value of the customer until months later. This prevents them from retroactively reporting this revenue data.
Locksmith
|
Total Calls Analyzed 9,295 |
% of Leads - Billable 58% |
Client Answer Rate 80% |
1st Call Booked Appt Rate 36% |
|
Total Jobs Analyzed 372 |
Average Ticket Price $113 |
Towing Service
|
Total Calls Analyzed 11,899 |
% of Leads - Billable 52% |
Client Answer Rate 64% |
1st Call Booked Appt Rate 35% |
|
Total Jobs Analyzed 124 |
Average Ticket Price $140 |
what results should i expect?
Obviously you won’t know until you start buying some leads, but here is some simple questions you can ask yourself to get a better sense:
- What percentage of calls will I answer?
- Out of the calls I answer, what percentage will I book into appointments?
- Out of the appointments I book, what percentage will become paying jobs?
- How much do I make on an average job?
- Am I okay with a certain percentage of calls coming in that aren't serviceable opportunities? Note: our system automatically flags some of these, and you have the ability to dispute other leads within 7 days of lead delivery date.
- Am I okay paying for a certain percentage of serviceable leads that don't turn into appointments or jobs?
By answering these questions, you can start to get a better sense for the potential revenue from our jobs as well as whether or not the Service Direct platform is for you. If you would like to discuss potential results in more detail and better understand what to expect, please feel free to schedule a time to speak with one of our account executives.
Or if you are ready to get started with Service Direct click below to sign up for free.
Related Content
- How Much Do Service Direct Leads Cost?
- What To Expect When You Sign Up With Service Direct?
- How Qualified are Service Direct Leads?
