Finding a consistent source of high-quality, high-intent calls can feel like an uphill battle for home service companies. With so many marketing channels to manage, it’s easy to get bogged down by low-quality inquiries that waste time and drain ad spend.
For Monarch Home Services, finding a partner that could deliver callers actively looking to book HVAC and electrical services was the key to unlocking their next phase of growth.
Since partnering with Service Direct, Marketing Manager Biancha Gant has found a dependable phone lead source that consistently drives outstanding booking rates and a massive return on investment.
Monarch Home Services has been serving homeowners for over 10 years, offering expert HVAC and electrical solutions. With a dedicated team of 40 employees, the company has built a strong reputation across multiple service areas.
Before partnering with Service Direct, Monarch relied on a diverse marketing mix to keep their technicians busy.
“Before partnering with Service Direct, we were generating leads through a combination of Google Ads, Local Services Ads, SEO, social media, direct mail, and other third-party lead providers.
While those channels are all part of our marketing strategy, we were looking for an additional source of high-intent homeowners who were actively searching for HVAC and electrical services in our markets.”
— Biancha Gant, Marketing Manager
Even with a robust multi-channel marketing strategy, Monarch Home Services faced common industry frustrations in scaling their lead generation.
Their biggest pain points included:
Inconsistent Lead Quality: Finding a steady source of qualified leads who were actually ready to book services right away.
Over-Reliance on Single Channels: Maintaining a steady flow of new customers without relying too heavily on any single marketing channel.
Weak ROI from Lead Providers: Navigating third-party lead services that delivered low-quality, unqualified leads that failed to convert.
Monarch needed a dependable partner that could connect them directly with homeowners in active-buyer mode, while delivering a strong, measurable return on their advertising investment.
That’s exactly what they found with Service Direct. By shifting the focus to high-intent, exclusive phone leads, Monarch Home Services saw an immediate impact on their booking rates and team productivity.
“Service Direct has become one of our strongest-performing lead sources,” Biancha shared. “The call quality has been excellent, and we’ve seen consistent booking rates from customers who are genuinely looking for HVAC and electrical services.”
Instead of wasting time on dead-end inquiries, Monarch’s team is now connecting with motivated homeowners.
This shift has allowed them to:
Achieve a 70% to 80% booking rate on Service Direct calls, depending on the month and service line.
Keep their team of technicians consistently busy with high-value repairs, replacements, and electrical work.
Turn first-time callers into long-term clients, increasing the overall lifetime value of their customer base through future repairs, maintenance memberships, and replacement projects.
Beyond call quality, Monarch has benefited immensely from the transparency of the Service Direct platform and the support of the team behind it.
The ability to access real-time performance data and make adjustments on the fly has allowed Monarch to continuously optimize their campaigns for maximum results.
Furthermore, having a dedicated partner has made all the difference, with Biancha highlighting the consistency they have seen with Service Direct.
“We know we can count on Service Direct to provide quality opportunities that help generate new business. Their team has also been great to work with—especially our rep, Rebecca. They’re responsive, willing to make adjustments when needed, and genuinely invested in helping us succeed.”
When compared to other marketing channels and lead providers they've used over the last decade, Service Direct stands out as a top performer for Monarch Home Services.
Today, Monarch reports consistently exceeding a 6x ROI on their Service Direct campaigns, making it one of the absolute best-performing pay-per-call lead generation partners in their entire marketing strategy.
For home service businesses looking to grow their booking rates and secure a dependable stream of qualified customers, Biancha says partnering with Service Direct is an easy choice.
“I’d recommend Service Direct because they’ve consistently delivered what matters most: qualified phone leads, strong booking rates, and an excellent return on investment.
For home service companies looking for a dependable lead generation partner that produces measurable results, Service Direct has been an easy recommendation.”