Top 5 Articles On Local Lead Generation For Home Services

Our mission is to help local service businesses grow and thrive. We aim to continue delivering fresh, useful content to help these local businesses - in niche verticals like, plumbing, HVAC, and pest control - win at online advertising and local lead generation. As such, we compiled the top five most popular articles we've published on local lead generation to date.

Lead Generation Companies: Scams or More?

Okay so let's talk about the elephant in the room; lead generation companies are just scam artists out to get your money, right? Wrong! While there are definitely scammers out there, just like with any service, not all lead generation services are created equal. Learn about the different types of lead generation companies in the home services space, the lead services they offer, and what to look for in a quality lead generation service provider.

Ad Extensions: Turning Your Service Listings Into Eye-Catching Ad Copy

We strive to get our client's ads in front of new customers when they are most likely to decide who they are going to call to meet their needs. To make sure our clients stand out from the rest, we tailor each ad campaign with custom ad extensions that highlight unique business features, inform customers about specialty services, and allow customers to call straight from the ads themselves. Read this article to learn more about how you can use ad extensions to improve the overall performance of your search ads.

Location! Location! Location! - Making Location Targeting Work For You

We have found that the old real estate mantra "Location! Location! Location!" is especially true in the home service industry. Time and again, we have found that search advertising success hinges upon tailoring and optimizing our ad campaigns that target service-seekers in the spaces where they are most likely to reach out to our clients. Though search engine marketing has been around for less than twenty years, it has fundamentally changed the marketing landscape due to the sheer multitude of avenues for customization, data collection, and optimization available. Read this article to learn how we utilize precise ad targeting to generate high quality leads.

Key(word)s to Success: How We Target Sales-Ready Customers

In addition to following good location targeting methods and making eye-catching ad extensions, we've found that an important part of our success has involved anticipating the language that our clients' target customers use when they are ready to reach out to a service professional. As such, we've learned to respond to the language used by those searchers to bring in more high-quality traffic. Central to this process is careful Adgroup and keyword selection, and of course, optimization. Read this article to learn about our approach to keyword targeting.

2018 Home Service Marketing Trends To Watch

For decades, businesses in the home services industry relied on old-hat marketing tactics like Yellow Page ads and word of mouth. While these strategies can certainly produce results, in 2018 we see a major shift into personalization and technology based strategies to produce real results. Read this article for five simple strategies to keep with the current digital landscape.