In the competitive world of the flooring industry, finding high-quality leads can be a daunting challenge.
Flooring businesses, whether they specialize in hardwood, carpet, tile, or other materials, rely on a steady stream of customers to thrive. This is where Service Direct steps in as a trusted partner.
Revolutionizing lead generation through pay-per-call strategies that connect flooring professionals with potential clients in real-time, we provide solutions to help your company grow.
If you're in the flooring business and wondering about the cost of Service Direct's lead generation services, you've come to the right place.
In this blog, we’ll discuss the different types of leads Service Direct offers, the factors that influence cost per lead, and how you can find out the average CPL for flooring leads in your area.
By the end of this article, you’ll have enough information to determine whether or not Service Direct’s lead generation solutions are a good fit for your company.
Two of the most important types of leads flooring businesses can use to drive new customers are phone leads and form leads.
Each lead type has its advantages and disadvantages. It’s your job to determine which avenue is the best fit for your flooring company. There is no right or wrong answer, and every company will have their own preferences.
Phone Leads for Flooring Businesses
Put simply, phone leads are generated when potential customers directly call your phone number seeking immediate assistance for their flooring needs.
Phone leads offer real-time engagement, enabling you to connect with prospects at the moment of their highest intent. This direct interaction allows you to directly speak with potential customers and increase the likelihood of conversion.
The personal touch of a phone call can significantly boost your chances of turning calls into booked appointments.
One potential downside of phone leads is that they tend to be more expensive than leads with lower conversion potential. Additionally, if your team is not prepared to turn as many calls as possible into paying customers, you’re going to run through your budget without seeing high returns.
It's essential to have a well-trained sales team ready to answer calls professionally and maximize the potential of phone leads to grow your flooring business.
Flooring Form Leads
While Service Direct does not currently offer form leads in the flooring industry, it is important to understand the pros and cons of this type of lead when evaluating your options. With form leads, potential customers input their information on your website to express their interest in flooring services. These forms typically capture the customer's name, contact information, project details, and specific requirements.
Form leads represent individuals who have taken the initiative to provide information, demonstrating a clear intent to engage with your flooring business.
There are a number of advantages to form leads:
It’s important to acknowledge that not all form leads are created equal. Some may be less qualified than others, and it can take time and effort to follow up and determine which leads are genuinely interested in your services.
Also, the conversion process may not be as immediate as with phone leads, as multiple communications are often needed to convert the lead into a paying customer.
To make the most of form leads, it's vital to have a well-structured and efficient follow-up system in place, ensuring that potential customers receive the attention and information they need to move forward with their flooring project.
For over 15 years, Service Direct has been working with flooring companies to drive high-quality leads directly to your phone. Throughout that time, one of the things that has set us apart from other lead generation companies is that we give our partners complete control.
So, when it comes to determining how much your flooring company will pay for each lead you receive, you’ll be glad to know that the decision is entirely yours.
We do this because we understand that the value of a lead will vary from company to company. In other words, let’s say we provide 10 phone leads to 2 companies. The first company is able to turn 8 of those calls into paying customers. The second company is only able to convert 4. That means those leads are going to be worth more to the first company.
When we let you set your flooring cost per lead, we’re giving you the opportunity to decide how much a new customer is worth to your flooring company.
Of course, it’s not as simple as picking a cheap CPL and seeing what happens. Your cost per lead must be competitive in your area.
This is because the higher your CPL, the more leads you will receive.
Finding the right balance between lead generation costs and the quality of leads is crucial. A cost per lead that's too high may eat away at your profit margins, while one that's too low could result in low-quality leads that fail to convert.
By establishing a competitive cost per lead, you can ensure that your marketing budget is well-spent. When you can attract prospects who are genuinely interested in your flooring services, you’ll see success in your lead generation.
How Does Location Affect Flooring CPL?
Many factors influence what a competitive cost per lead is for your flooring company. These include local competition, target audience, seasonality, and, most importantly, location.
Where your flooring company is based will play a major role in what is considered a competitive CPL.
For example, in the first half of 2023, the average CPL for the United States as a whole was $77. When we zoom in on a state like Texas, for example, we see that the average flooring CPL was closer to $36. Looking even closer at a city, the average CPL in Houston was $74, much closer to the national average.
Clearly, location plays a major role in what you might expect to pay for flooring leads.
Now that you have a solid understanding of the types of leads we provide as well as the factors that affect those leads, you should reach out to one of our account executives. They will be able to pull data for you to find the average CPL for flooring companies in your area.
Combine that with the average lead volume in your area and you’ll have a strong idea of what to expect when buying flooring leads from Service Direct.