10 Things You Can Mention to Turn Callers Into Customers
September 26, 2023 by Molly Weybright

10 Things You Can Mention to Turn Callers Into Customers

In the landscape of small business commerce, where a first impression can make or break a customer relationship, businesses must wield every tool in their arsenal to transform curious callers into loyal patrons

No matter the size or experience of your business, the secret to success often lies in what you communicate to your potential customers during that pivotal initial phone call

Pathway of a Sales Call Graphic

That’s why in this blog, we’ll discuss 10 key elements you can mention to help your business not only gain the trust of those dialing your number but also pave the way for a long-lasting and fruitful partnership.

From safety and trust guarantees to charitable endeavors and unique value propositions, we'll explore the strategies that can set your business apart and ensure that every call is an opportunity for conversion.

1. Safety and Trust Guarantees

Potential customers often seek reassurance that the service company they're considering is reliable and committed to their safety and well-being. This is where certain guarantees come into play as a potent tool for turning phone inquiries into loyal clients.

Safety Protocol statistic graphic

You’ll want to mention comprehensive safety protocols, certifications, and employee training programs that demonstrate your dedication to a secure service experience. Letting callers know that you run background checks on your employees or provide contactless services can go a long way. 

Detailing how you prioritize safety not only reassures callers but also positions your company as a responsible choice.


When a potential customer reaches out to your service company, one of their primary concerns is understanding the financial commitment involved. This is where transparency regarding the cost of assessment becomes a powerful tool for converting callers into customers.

Keep these tips in mind when mentioning estimates and pricing:

  • Avoid vague responses or hidden costs. Transparency is key to converting callers to customers. 
  • Mention where assessment costs are going, such as if the cost of an estimate goes toward the cost of service. 
  • Highlight the benefits of your assessment process, such as optimizing the service experience. 

Incorporating communication about assessment costs into your initial calls can pave the way for a smoother and more trustworthy interaction, increasing the likelihood of turning inquiries into satisfied customers.


The number of years your service company has been in business serves as a compelling testament to your reliability and trustworthiness. When prospective customers reach out, they often seek assurance that they are dealing with an established and experienced provider.

Communicating with Callers Over the Phone Graphic

Highlighting your company's longevity can instill confidence in callers. Mentioning the years you've spent in the industry signals that you have weathered challenges, adapted to changing landscapes, and consistently met customer expectations.

Incorporating phrases like "Serving [Your Area] for X Years" in your conversations and marketing materials can go a long way toward evoking a sense of stability and trustworthiness.


In the world of service companies, awards are more than just trophies on a shelf; they are symbols of the hard work you do a testament to your commitment to quality. 

When callers inquire about your services, showcasing the awards and accolades your company has received can be a persuasive factor in turning them into loyal customers.

When communicating with potential customers, mention specific awards and what they signify. For instance, if you've received "Best Customer Service" or "Industry Excellence" awards, explain how these accolades reflect your dedication to providing outstanding service.

You can do this as simply as answering the phone with: “Thank you for calling [Business Name], voted best services in Orange County 3 years in a row, how can I help you?”

By emphasizing your awards, you not only bolster your credibility but also set a high standard for the level of service callers can expect. This can significantly influence their decision to choose your company over competitors. 


When potential customers reach out to your service company, they are often looking for assurance that their investment is protected and their interests are safeguarded. This is where being bonded, insured, and offering warranties can play a pivotal role in turning inquiries into customers.

Bonded vs Insured vs Warrantied Graphic

Having a plan in place for accidents, damages, or other issues emphasizes that you are a responsible and trustworthy service provider. Plus, a strong warranty communicates your confidence in your work and gives customers peace of mind, knowing they have recourse in case of any issues.

Mentioning these value propositions during an initial call can be all it takes to turn a potential customer into a loyal patron of your business. 

6. Membership in Local Organizations

Being an active member of local organizations can be a significant asset for service companies in the eyes of local customers. In fact, almost 70% of consumers stated that it was important to them that companies are members of local orgs like the BBB and the Chamber of Commerce.


Highlighting any partnerships, collaborations, or community initiatives that have stemmed from your involvement in these organizations not only showcases your commitment to community betterment but also humanizes your brand.

This can strongly influence callers' decisions and increase the likelihood of turning inquiries into loyal customers.


Online reviews and star ratings on sites like Google and Yelp hold immense sway over consumers' decisions, which is why you’ll want to highlight your successes in these areas whenever possible. 

Keep these tips in mind:

  • Encourage callers to check out your online ratings and reviews; Guide them to the platforms where your business shines. 
  • Share snippets of positive reviews or testimonials from satisfied customers.
  • Explain how you actively engage with customer feedback and encourage customer referrals.

Getting positive reviews may not seem like the easiest thing for your business, but with 71% of consumers being likely to leave reviews if you make it easy for them, it’s not as hard as you may think!


By showcasing your average star ratings and leveraging the power of online reviews, you not only build trust but also provide potential customers with valuable insights into the experiences of others, increasing the likelihood that they'll choose your services.

8. Guaranteed Arrival Time Window

With service businesses, punctuality is a cornerstone of reliability. Offering a guaranteed arrival time window when engaging with potential customers can sway inquiries in your favor. 

Start by clearly communicating your guaranteed arrival time window during initial phone conversations. This sets clear expectations and assures callers that their time is valued.

Scheduling Service Appointments

Then, explain the benefits of this guarantee, such as minimizing inconvenience and ensuring that customers' schedules remain uninterrupted. Reinforce that you take punctuality seriously and have a well-structured system in place to honor your commitments.

By emphasizing a guaranteed arrival time window, you not only demonstrate respect for your customer's time but also differentiate your service as dependable and trustworthy.

9. Charitable work

With 50% of consumers being more likely to patronize a small business if they knew that the business supported charitable causes, it’s clear that engaging in charitable work can be a compelling factor in turning inquiries into loyal customers.


Mention the causes your company supports and the positive impact it has made. This demonstrates that your business is more than just profit-driven; it has a sense of social responsibility.

Additionally, highlight any collaborations or upcoming events with charitable organizations. Describe how your customers' patronage contributes to these causes, fostering a sense of community and shared purpose.

By emphasizing your charitable work, you not only demonstrate your company's values but also create a positive image that resonates with potential customers, making them more likely to choose your services.

10. unique value propositions

In addition to all of the previous things you can mention to turn callers into customers, don’t forget to discuss anything else your company does that really makes you stand out from the crowd, such as innovative technologies or exceptional customer support practices.

During phone inquiries, take the opportunity to introduce and explain these unique aspects of your business. Whether it's a proprietary process, exclusive partnerships, or a remarkable team of experts, make sure callers understand what makes your company remarkable.

By emphasizing your unique value propositions, you not only set your business apart but also pique the interest of potential customers.

In Conclusion

The art of turning inquiries into loyal customers is a dynamic interplay of trust, transparency, and uniqueness. In this blog, we explored 10 vital elements that can make this transformation possible. 

From safety guarantees and years in business to arrival time windows and charitable work, these factors collectively create a roadmap for your business to succeed in today's competitive landscape.

As you integrate these elements into your customer interactions and marketing efforts, you'll not only gain trust but also transform curious callers into devoted customers, creating a winning formula for long-term success.

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