How Much Do Service Direct Towing Calls Cost?
Customer acquisition is vital for towing businesses big and small. It helps identify and connect with potential customers actively seeking your services while allowing you to focus on what you do best—providing high-quality towing services to those in need.
By targeting the right audience, companies can reach interested prospects and drive them directly to your business, thus increasing conversion rates. This is especially true for Service Direct because we have been in the industry for nearly 2 decades working with towing companies.
Pay per call lead generation also allows you to expand your customer base by standing out in a crowded market and building trust with potential customers. This blog will help give you an idea of how much towing leads cost at Service Direct and what you can expect from our lead generation services!
Phone leads for towing companies
Phone leads are potential customers who are actively seeking your services and are connected to you by phone in real time. You will be communicating with that potential customer actively, allowing you to address any concerns they may have.
These exclusive calls are considered high-intent, as the potential customer is actively reaching out for immediate assistance. Because of that, you should prioritize efficiently handling phone leads to provide prompt and satisfactory customer service. It’s important that you do everything you can to book the job while the customer is on the line.
Phone leads can be more costly, largely because there is more effort that goes on behind the scenes to ensure call quality. But, the high return on investment makes these calls worth it if you have the skills to answer the phone every time it rings and book every job you can.
How is Cost Per phone Lead Determined?
Short answer? You choose your CPL! Service Direct’s platform is designed to let our towing clients set their own cost per lead (CPL) at a level they deem reasonable and competitive.
The logic behind this policy is that the value of a towing call is nearly entirely dependent upon the business’s ability to convert the call into a sale. If the exact same phone leads were sent to two different companies, and one was able to book 8 jobs from them, while the other only converted 4, those 10 calls are worth more to the second company. The ability to convert directly impacts the value of the call.
Given that the call's value is based on your ability to convert, we also leave the cost you’ll pay per lead up to you. Ask yourself: How much value do I believe I can get out of an incoming call?
When choosing a CPL, you’ll also need to consider your competition and their abilities to convert phone leads into paid jobs. While technically, you could set your CPL to the absolute minimum, odds are your competitors place a higher value on their phone leads and have set a higher CPL to match. What’s that mean for you? The lower the CPL, the fewer calls coming to your business.
In order to be successful with pay per call lead generation in your area, it’s important that you choose a CPL that is both competitive and affordable. That is, of course, easier said than done. But it’s extremely doable, especially once you understand the factors that play into varying CPLs such as industry, budget, and location.
Ultimately, setting an aggressive CPL is going to set you up to see the most success with pay per call lead generation for your towing business. This will allow you to outbid other towing professionals in your area and see the call volume you’re looking for.
The good news is that many companies will not only assist you in setting an initial CPL, but they will also allow you to adjust your cost per call as you go to ensure PPCall lead generation success.
How Location Affects Your Towing CPL
Of all the factors that affect CPL, location is one of the most important. Where you are based can greatly affect how much you need to spend on each call in order to be successful and get ahead of the other towing businesses in your area.
For example, in the first 3 months of the year, the national average CPL for towing companies working with Service Direct was just over $17. But when you narrow that down to a state like New York, you’re looking at closer to $20 for the average CPL.
While $3 may not seem like a huge difference, it can certainly add up when you factor in having a high call volume, which is a goal for many towing companies working with PPCall lead generation.
Ultimately this is just one small example of how location can factor into CPL, but it’s an important concept to grasp before diving headfirst into the world of phone lead generation for towing companies.
How to Find the Average CPL for Your Area
Now that you have a solid understanding of the different types of calls offered, how CPL can affect your lead generation experience, and the factors that affect towing CPL, you are prepared to move forward.
Get in touch with one of our account executives to find out the average cost per call in your area and to learn more about what to expect when buying towing calls from Service Direct.
Once you have that info, you can pair it with the average call volume in your area and you will see the complete picture of your towing company’s potential for success with pay per call lead generation!
