What to Expect When Buying Towing Leads from Service Direct

Updated on January 12, 2024

Service Direct has been delivering top-tier towing leads to our clients for over 15 years. We’re always working on new lead generation methods to drive quality customers directly to our client’s phones. 

Data plays a major role in how we improve our services. It also allows us to give you a glimpse of what you can expect when you buy towing leads from Service Direct. 

We rely primarily on two data collection methods:

• Client-Reported: We make it easy for our towing clients to monitor and record key lead generation performance metrics, including call duration, win/loss ratio for booked appointments, earned revenue, and more. 
• Service Direct-Reported Data: We have a team of Quality Assurance experts who listen to calls and gather useful information like caller intent, greeting type, caller language, and more. 

With these data collection methods, we can gather in-depth info that we use to optimize our customer experience and help our clients grow their businesses. This data also gives us a great way to show you what it’s like to purchase towing leads from us. 

How the Pay Per Call Platform Works

In order to set yourself up for a successful partnership with Service Direct, it’s important to first be sure you have a clear understanding of pay per call lead generation.

Put simply, pay-per-call means that a lead generation company sends live phone calls from potential customers directly to your business. You then pay the lead generation company an agreed-upon amount for each phone call. With Service Direct, you only pay for calls that meet certain qualifications – for example, the caller should be actively seeking towing services within your service area. 

Our definition of billable leads isn’t the only thing that sets Service Direct apart in the PPCall lead generation market. Here are a few other key difference-makers to know about:

• We provide exclusive phone leads right to your phone, meaning you won’t have to compete with any other towing service businesses competing for the same call.  
• With our service, you set your service area and choose your cost per lead. Both can be adjusted to increase or decrease the rate at which leads come in at any time.
• Our user-friendly mySD dashboard makes it easy to track key metrics and ensure that you’re in a good position to reach your ROI goals. 

Common Results towing companies see with service direct

At Service Direct, we work with hundreds of towing businesses of all shapes and sizes across the entire country, providing high-quality calls and driving results for our customers. 

When your phone rings, how likely is it to be an actual potential customer rather than a solicitor, a callback from an existing customer, a cancellation, a job seeker, or a wrong number? Between all those types of calls, a good portion of your incoming calls probably aren’t coming from new customers. 

With Service Direct, about 70% of the calls that we send our towing service companies are from potential customers. So if your company receives 10 calls in a day you could be finishing with 7 (or more) booked jobs!

While we provide the calls, we can’t guarantee that they’ll become booked jobs. Our data shows that 19% of the calls from potential prospects that we send our towing company clients turn into booked jobs. If you want to improve your call conversion rate, check out our Ultimate Guide to Turning Inbound Phone Calls into Booked Service Appointments. The answer rate for calls over 20 seconds long among Service Direct’s towing services clients is about 83%, so you should aim to answer at least that often in your business.

 Call Insights Free Trial 

This data can give a broad indication of what buying Service Direct towing leads is like generally, but we also use data on a much more specific level to ensure that our clients are getting the best results from our services possible.

This is where our Call Insights service comes in. Our Quality Assurance team reviews all of your calls to capture useful insights shortly after the calls are completed, and uses their findings to send you a monthly report detailing exactly where things are working and where they aren’t. 

Plus, we offer a free trial so you can decide for yourself if it’s right for your towing service company.

Each month, you get a thorough review and analysis of your calls by our professional Quality Assurance team. The goal of this feature is to help you discover what is or isn't working in your process so that you can optimize your ROI. All new clients get a free trial of this service to help them determine just how beneficial these insights might be to their business.

How Invalid Calls Are Handled

The sheer number of spam calls out there does impact the pay per call industry, but we are always working to limit the number of spam calls, wrong numbers, and other invalid calls.

Still, a few of those calls may still get through on occasion. So, how do we identify invalid calls, and what do we do about them?

At the end of 2021, we implemented our new Quality Check feature, which leverages machine learning systems to automatically identify nearly 50% of spam calls and 40% of wrong number calls with around 80% accuracy.

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Our Quality Assurance team will then review these to determine if they are billable. 

You also have the ability to easily request that a lead be reviewed within 7 days of the lead delivery date. Our top priority is only delivering quality calls to your electrician company so we do everything we can to ensure you’re only paying for new potential customers.

Get full control over your campaigns to grow your towing business

One of the features of our service that we are most proud of is that we give our towing partners ultimate control over their campaigns. After all, it’s your business after all, so you should have the final call in all marketing decisions.

You’re able to manage your experience and results with Service Direct in a number of ways, including:

• Campaigns Manager: Our easy-to-use Campaigns Manager puts all of the information about each of your campaigns in one convenient place. You can organize your campaigns based on multiple factors and easily make necessary updates with just a few clicks.
• Lead Manager: Our Lead Manager allows you to see an overview of your leads as well as listen to incoming calls and submit leads for review all in one user-friendly space.

• Lead Volume Control: We understand that your need for towing leads isn’t always going to be steady. Sometimes you’ll need as many leads as we can deliver, and other times you’ll barely need any at all. That’s why we give our clients the ability to adjust their campaigns at any time by changing cost per lead, pausing campaigns, and setting up or adjusting ad schedules.
• Service Area Adjustment: We give our marketplace clients the ability to expand into new zip codes or remove them from their service area at any time. This way you can ensure you’re only receiving calls from areas you service, and can even focus your efforts on particular parts of your overall service area. 

in Conclusion

Hopefully, the information in this blog should give you an idea of what you might expect when buying our towing leads. 

If you’re ready to answer every phone call, confident in your ability to turn answered calls into booked jobs, and comfortable adjusting your marketing strategy on the fly to improve ROI, you’re well-positioned to see success with Service Direct leads. 

But ultimately, you won’t know until you give it a shot!