How Much Do Service Direct Tree Service Leads Cost?
In the world of small businesses, one thing remains constant: the need for a steady stream of potential customers. Whether you're an established tree specialist or just branching out, acquiring high-quality leads is a crucial element of growing your business.
This is where the concept of lead generation enters the picture. Understanding the cost of lead generation for tree service businesses is key to unlocking your company's growth potential.
At Service Direct, we recognize the importance of leads for tree service businesses. We also understand the need to know about cost before diving into a new marketing strategy.
In this blog, we’ll discuss how much tree service leads cost when you buy them from Service Direct. From the different types of leads we offer to the factors that affect cost per lead, we’ll show you how lead generation can bring business success.
It's time to take your tree business to new heights—and it all starts with understanding the cost of lead generation.
The Types of Tree Service Leads Service Direct Offers
It's important for all tree service businesses to be aware of the 2 primary types of digital leads: phone leads and form leads. Each type has its pros and cons that determine whether it’s a good fit for your business.
If you are deciding whether or not you want to proceed with lead generation, understanding the difference between phone leads and form leads is key.
Tree Service Phone Leads
Phone leads are a highly targeted and cost-effective method of generating potential customers for tree service companies.
Unlike traditional advertising, with phone leads you only pay when a prospective customer dials your dedicated phone number. This means you're paying for calls from people actively seeking tree services. That makes it an efficient way to connect with a ready-to-buy customer base.
These leads are particularly valuable for tree service companies due to the nature of the industry. When individuals require tree removal, pruning, or emergency services, they often prefer immediate assistance, and a phone call is the quickest way to get in touch.
Pay per call leads enable tree service providers to connect with these potential clients at the moment they need assistance, increasing the likelihood of conversion. Because of their high conversion potential, phone leads tend to cost more per lead than other lead types.
If you can do that, phone leads offer a targeted and cost-efficient approach to acquiring clients in need of their expertise, ensuring a strong return on investment.
Tree Service Form Leads
Form leads are a common method of lead generation for tree service companies.
These leads are generated when potential customers fill out an online form on your website. Submissions usually include the customer's contact details, service needs, and any specific inquiries they may have.
Form leads are beneficial for tree service companies for several reasons:
- Lead Quality: By filling out a form, prospects express a genuine interest in your services, making them more likely to convert into paying customers.
- Detailed Information: The information submitted allows you to tailor your responses and service offerings to meet the specific requirements of each lead.
- Affordability: Form leads tend to be cheaper than phone leads because they have slightly reduced conversion rates. This means you have less to lose if you can’t turn a caller into a paying customer.
One of the key disadvantages of form leads for tree service companies is the potential for high competition. There’s always the possibility that a potential customer will submit to multiple companies, which means if you aren’t the first to respond you could lose out on the job.
Additionally, some leads may not provide accurate or detailed information, making it challenging to assess their quality and tailor responses effectively.
If you find that the pros outweigh the cons for your tree service business, form leads might be the right option for you.
How Do We Determine Tree Service Cost Per Lead
Put simply, we don’t determine your cost per lead. You do.
That’s right: at Service Direct, we let all of our tree service partners set their own cost per lead. This is because we understand that every tree service lead will have a different value to each company.
For example, if company A and company B both receive 10 leads, but company A books 8 of the 10 and company B only books 4 out of 10, those leads are going to have greater worth to company A.
We give you the chance to consider how much an individual tree service lead is worth to you and set your CPL accordingly! Plus, if you’re having trouble deciding, our expert support team is here to help.
Of course, it’s important to stay competitive in your industry.
Setting a competitive cost per lead will directly impact the profitability of your lead generation efforts. A competitive cost per lead allows you to strike a balance between lead quantity and lead quality.
Put simply: the higher you set your cost per lead, the more leads you will bring into your tree service company.
This approach ensures that tree service companies can continue to grow, expand their customer base, and maintain a healthy ROI in a highly competitive industry.
How Does Location Affect Cost Per Lead?
Of all the factors that influence tree service cost per lead, location is perhaps the most important to consider when investing in lead generation.
Take this example:
The national average CPL for tree service businesses working with Service Direct this year so far is around $58. But when you look closer at a state like California, you see the state-wide average is closer to $68. And in a city like Los Angeles, the average was $71. Although those differences may seem minor, they can add up.
Your location will play a major role in how much you need to allocate to lead generation if you want to stay competitive and meet your goals.
Finding the Average Tree Service CPL for Your Location
Now that you have a solid grasp of the different types of leads as well as the factors that affect those leads, you can get in touch with one of our account executives. They will be able to give you location-specific data on cost per lead.
Pair that with the average lead volume in your area and you’ll be well on your way to growing your tree service business!