Introducing AI-Powered Quality Check: A Smarter Way to Maximize Call Quality
At Service Direct, we’re always working to improve the tools and technology that help our clients grow their businesses. That’s why we’re excited to announce a major enhancement to one of our most powerful features: Quality Check.
With the integration of advanced artificial intelligence, Quality Check now automatically detects and flags low-quality phone call leads before you even see them—making it easier than ever to focus on the calls that matter.
Save Time. Improve Accuracy. Gain Confidence.
Let’s face it—time spent reviewing unqualified or misaligned calls is time you could be using to run your business. Our enhanced, AI-powered Quality Check is designed to take that burden off your plate by automatically scanning call transcriptions in real time and detecting non-billable calls in key areas, such as:
- Wrong numbers
- Job seekers
- Spam calls
- Out-of-area service requests
Once identified, these calls are marked as non-billable and sent directly to our Quality Assurance Team for review—without any action needed from our clients.
“Leveraging AI in our Quality Check process has dramatically improved accuracy, minimizing client rework. We're committed to continually enhancing our technology, empowering our clients to focus on their core business with confidence.”
- Alycia Cameron, Quality Assurance Manager
Why This Upgrade Matters
Artificial intelligence has quickly become a necessity rather than an option. With 77% of small businesses using AI on a day-to-day basis, we knew it was important for us to leverage the technology.
We’ve already seen dramatic results from our AI-driven enhancements, including:
- 300% increase in detecting misaligned calls before clients manually submit them
- Over 99% accuracy in identifying key non-billable call types like job seekers and spam
- 25% drop in client-reported call misalignment
- Over 50,000 calls analyzed and counting
And this is just the beginning. Over time, we will work toward AI-powered Quality Check catching a greater majority of misaligned requests, making call management even more seamless and efficient.
How it works
Quality Check uses machine learning and natural language processing (NLP) to analyze calls automatically in real time. By detecting key phrases commonly associated with low-quality calls—such as wrong numbers, job inquiries, spam, or out-of-area requests—our system can proactively flag misaligned calls before you even see them.
If an issue is detected, the call is flagged and sent to our QA Team for manual review. This AI-powered and human-backed approach ensures you only pay for calls that align with your business needs.
Smarter Call Filtering, built for you
By proactively analyzing calls and automating the quality review process, Quality Check:
- Saves You Time: No more manually submitting questionable calls or reviewing dozens of calls each week.
- Reduces Rework: Manage fewer misaligned calls so you can focus on real customers.
- Builds Trust: Gain full visibility through our mySD platform, with detailed logs of flagged calls and outcomes.
Transparent Insights, better outcomes
At Service Direct, we believe in giving our clients the tools they need to succeed—without the complexity. Enhancing Quality Check with AI is part of our broader mission to deliver high-quality, consumer-initiated calls while setting a new standard in Pay Per Call lead generation.
We’re excited to continue refining this technology and helping more businesses unlock the full potential of their lead generation efforts.
Over the past year, our AI systems have transformed how we evaluate and understand call quality across the Service Direct marketplace. What began as an automated review process has evolved into a powerful intelligence engine that gives our teams, clients, and affiliates deeper visibility into every interaction.
From Accuracy to Intelligence: The Next Evolution of Quality Check
Over the past year, our use of AI has completely changed how we review and understand call quality across the Service Direct marketplace. What started as a simple automated review process has become a powerful way to better understand every customer interaction.
Thanks to AI, Quality Check has become more than just a tool for checking calls—it has become an essential part of how we use AI to make our marketplace smarter and more reliable.
Quality Check helps us recognize patterns, spot issues early, and understand what makes a great call better than ever before. This gives our team and partners clearer insights into performance and helps everyone get better results.
The impact has been huge.
The number of calls clients mark as misaligned dropped by 45%, and the calls that do come through are more consistent and accurate than ever. This improvement shows how AI is helping us deliver higher-quality calls and build stronger trust with our clients.
Quality Check also works hand-in-hand with our new Call Recap feature, which automatically summarizes every call. Together, they give a complete picture of what’s happening on every lead—making it easier and faster to understand call quality and customer intent.
As we look ahead, Quality Check will continue to play a key role in improving transparency, performance, and results for everyone who uses our platform.
