Obviously, there is high competition for businesses in every industry, so it is even more challenging for small businesses to enter and survive. In this tech-centric era, however, email marketing is a ray of hope as it promises to bring the same results for businesses of all sizes.
But, in a recent survey we conducted amongst small business marketers, only 66% of SMBs use a tool to boost their email marketing efforts. We also found that 1 in 4 (that report doing email marketing) say they don't use any 3rd party email marketing tool for their email efforts!
This means that out of 32 million small businesses in the US, more than 8 million are not using any email marketing tool to help their business grow.
If you've stumbled upon this article and you're in that group, we have compiled the 14 best tools you should consider for your small business email marketing efforts!
Features, pricing, integrations, reviews, and reputation are crucial for any software that wishes to make its mark in the market.
We understand how finances are a thing for small businesses, and you have to think twice before investing. But hey, this particular effort brings 4400% ROI!
Therefore, we have carefully researched the top 14 email marketing tools for you. Each has been personally tried and tested, so you can be assured of the quality. Let’s begin:
Let's start with the most essential email marketing tools, i.e., email finders. An email finder allows your business to find email addresses from various web pages.
In the same survey referenced above, we discovered that almost half of small businesses that did email marketing reported utilizing cold email outreach to try and generate new customers.
Clearly cold email outreach works, but not if done correctly. So if you're a small business that wants to start utilizing cold email outreach, one of the first things you must do is make sure you're finding the right email addresses to perform that outreach.
In this category, we have two main champions:
Let’s start with the best one in-game; Leads API. Leads API by Crawlbase is an excellent API for finding emails and leads from websites and companies. This tool crawls the web to extract trustful emails for your business. Leads API is a no-code solution which makes it extremely convenient to use for non-technical businessmen.
Leads API can extract more than 1000 pages where your target company is found online. Moreover, every single contact is run through the AI-based algorithm of Leads API, which results in more personalized leads.
In less than 05 minutes, users can import leads in bulk from the API. The best part is that the leads’ data includes email, name, work position, and all important attributes that your marketing team may require for the outreach campaign.
Leads API comes with four different pricing packages, starting from only $29/month.
Hunter.io is a popular and easy-to-use email finder tool that stores publicly available email addresses in its database and regularly practices data hygiene.
Because Hunter's database is its own, you can be confident that you're working with clean, validated data when you utilize them for outreach email campaigns.
With this email address lookup, you may bulk search and verify email addresses by uploading a prepared CSV file including the prospects' or company names. Hunter.io is compatible with Hubspot, Zapier, Salesforce, Pipedrive, and other apps.
Paid options for Hunter to begin at $49 per month for 500 email lookups and 1000 email verifications.
You can use email automation to target specific groups or customers with automated messages. This can be a great way to improve customer relations or increase sales. Moreover, email automation can save you a lot of time by automating repetitive tasks.
Not only does Getresponse help you create beautiful newsletters, but it also allows you to manage your contacts and automate your email marketing--making your life a whole lot easier.
Getresponse offers a number of pricing options, making it affordable for small businesses. The basic plan starts from $15/month.
AppFlows is a low-code email automation tool designed for SaaS marketers to design personalized email workflows for all the stages of the user journey. Moreover, users can create segments and use advanced analytics to power their email campaigns.
AppFlows is extremely affordable and offers a number of pricing options. The basic plan starts at $99 for up to 450 monthly active users of a product and goes up as the number of users increases.
Mailmunch is among the finest email automation for eCommerce businesses to run automated email campaigns. Mailmunch’s affordable pricing, combined with its extensive suite of email marketing features, makes it one of the best tools.
Mailmunch’s pricing starts at $13.99 for annual subscriptions and $19.99 for monthly subscriptions.
Mailchimp is a web-based email marketing service. It allows businesses to send newsletters, informational emails, and targeted campaigns to their customers. Mailchimp also provides users with tools to track the results of their email campaigns, including open rates, click-through rates, and unsubscribe rates.
Mailchimp offers a free plan with limited features for up to 2,000 contacts and a paid plans starting at $13/month.
Mailjet is a powerful email service provider that offers both transactional and marketing email solutions. With Mailjet, you can send emails in bulk or individually, track your email campaigns, and more. Plus, Mailjet integrates with many popular applications and services, making it a great choice for businesses of all sizes.
Mailjet offers monthly plans starting at $9.65/month for up to 30,000 emails.
Drip email automation is a powerful tool that can help you boost your sales and conversions. By automating your email marketing, you can send highly targeted emails to your list that will convert into sales.
The price of a Drip email campaign depends on the number of contacts in your database. The lowest tier costs $39/month and includes an email list of 2,500. For email databases with between 9,000-10,000 contacts, the cost increases to $154/month.
ConvertKit makes email automation easy. With a few clicks, you can create sophisticated email campaigns that nurture your subscribers and convert them into customers. ConvertKit's visual campaign builder makes designing email campaigns that get results easy.
ConvertKit makes it easy to send personalized emails to your subscribers. With a visual campaign builder, you can design beautiful email campaigns that match your brand and style. Plus, powerful automation tools make it easy to send personalized emails that nurture your subscribers and convert them into customers.
ConvertKit offers a variety of pricing plans to fit the needs of any business. All plans include unlimited landing pages, forms, and emails.
Engaged subscribers are a crucial part of every email marketing campaign. Therefore, a tool that builds your email subscriber list is a big yes! Here are some of our top choices in this sub-niche:
When it comes to the world of email marketing, MailerLite is a relatively new entrant. But that is exactly why it appears as a modernistic, progressive email marketing software that is modern, simple, and clean. The tool’s main interface is available in 5 different languages.
This tool is perfect for users who wish to create personalized email campaigns quickly. The software even comes with in-app tips and tricks to help you quicken the process. The best part? Mailerlite allows you to build up your email lists through optimized popups and embedded forms.
MailerLite doesn’t offer a free trial. The pricing plans start from $10/month per 1000 subscribers.
This email marketing tool is about building your subscribers list by creating and designing successful email campaigns. Moonmail is famous for the metrics, statistics, and reports it provides.
With this tool, you can target customers based on specific attributes. Moreover, these emails can be sent to multiple lists for targeted messages. The automatic management system of Moonmail also allows subscribers to unsubscribe from emails easily.
Moonmail comes with three main packages; the first one is free and allows you to send up to 300 emails a month. The paid packages start from $23.99 per month.
Moosend is a modern and simple email marketing solution specializing in building email subscriber lists. This tool helps you harness the full power of your email lists, and build valuable campaigns.
With this tool, you can import subscriber lists in bulk or add single subscribers within seconds, and save time by creating different segmentation parameters on the spot. The best part about Moosend is that it allows you to monitor the overall performance of your email lists and create campaigns that matter to your audience with the help of real subscriber data.
You can try the software for free. The paid plans start at only $9/month.
Email monitoring is the process of tracking, managing, and organizing email communications. It can be used to track both internal and external email communications and monitor individual or group email accounts.
Email monitoring can be a valuable tool for businesses and organizations of all sizes. By tracking email communications, businesses can improve their customer service efforts and better understand employee productivity. It can also help businesses to detect and prevent security threats, such as breaches of confidential information or unauthorized access to email accounts.
For email monitoring, one of the best tools that can be at your disposal is definitely EasySendy. This hybrid email marketing platform is excellent for creating customized email campaigns.
What makes Easysendy so popular is the tracking and analysis it provides for each campaign, all the while helping you build your subscribers list. This tool also offers email reports and audience insights to help you monitor the performance of every campaign.
Easysendy offers a free plan for up to 2,000 subscribers and unlimited emails per month. The paid, Easysendy Pro plan starts with only $19/month.
SendX email monitoring is a great tool for keeping track of your email deliverability. It gives you the ability to see how many of your emails are being delivered, how many are bouncing, and how many are being marked as spam.
You can also see which IP addresses are being used to send your email, so you can be sure your messages are going out through the right channels.
SendX offers a pay-as-you-go pricing model, so you only need to pay for the emails you send. There are three pricing tiers, depending on how many emails you want to send per month.
Email monitoring is the process of tracking and analyzing email communications to extract valuable information. This information can be used to improve email campaigns, target specific customers, or track customer behavior.
There are a number of tools and techniques that can be used for email monitoring, but one of the most popular is AWeber. AWeber is a tool that allows you to track email opens, clicks, and other engagement metrics. It also provides valuable insights into customer behavior.
If you're looking to improve your email campaigns or better understand your customers, AWeber is a great tool to consider.
AWeber offers a 30-day free trial. After the free trial, plans start at $19/month for up to 500 subscribers. AWeber also offers a number of discounts for longer-term plans.
Mailmodo is an email monitoring tool that can be used to track and monitor email communications. It can be used to track email communications between an organization and its customers, or between an organization and its employees.
Mailmodo can also be used to monitor email communications between two organizations. Moreover, Mailmodo can also be used to monitor email communications between an organization and its partners.
Mailmodo's pricing is based on the number of email addresses you need to monitor. The more addresses you need to monitor, the higher the price. The basic plan starts from $9 per month.
So there you have it, a detailed guide on the top most powerful email marketing tools that your small business needs to skyrocket its sales and build a valuable customer base. We hope our article has helped you make some important decisions concerning the future of your business.