What to Expect When Buying Locksmith Leads from Service Direct
January 13, 2023 by Service Direct

What to Expect When Buying Locksmith Leads from Service Direct

Updated on January 11, 2024

For over 15 years, Service Direct has been providing Locksmiths with high quality leads, developing and implementing new lead generation techniques to drive more customers and keep your phone ringing with new leads. 

We rely on several different metrics to ensure our services are optimized, and the data speaks for itself. We have 2 methods of collecting data:

  • Client Reporting: Service Direct’s locksmith clients can record and track many key data points to help improve the system, including call duration, booked appointment won/lost, revenue, and more. We use this data to help optimize our customer experience and results.
  • Internal System Reporting: Our team of Quality Assurance experts listens to recorded calls in order to gather useful insights like caller intent, greeting type, caller language, and more.

With all of this collected data, we can continuously make our service better. It also gives us a chance to share a look at just what you can expect when you buy locksmith leads with Service Direct. 

How service direct's Pay-Per-Call Platform Works

Since we offer pay-per-call (PPCall) lead generation, having a clear picture of how pay-per-call works is a great way to set yourself up for success on our platform.

Put simply, you tell us how much you’re willing to pay for local leads and what zip codes you operate in, and we send you live phone calls from people in your area who are actively seeking locksmith services. The  best part is, you only pay when Service Direct delivers a call that meets the criteria of a “billable lead.”

Service Direct is not the only company in the PPCall space, but there are a few things we do that set us apart:

  • The phone leads we deliver are exclusive to you. When your bid wins a call, it’s all yours. No competing with other locksmiths for the same job.
  • We make it simple to modify your service area and cost per lead whenever and for any reason. This is a good way to adjust your inbound call rate to match business needs.
  • You can easily track key stats to optimize ROI using our user-friendly mySD dashboard.

The Types of locksmith Calls generated by service direct Marketplace

So, what exactly do these phone calls look like? Well, before we dive into the data to answer that, it’s important to point out that, while these statistics are based on average user experience, individual results will vary. Your service area, business model, and many other factors can all have an impact on the number of calls we’ll be able to provide your business. 

See How Many Leads We Have in Your Area
With that out of the way, let’s take a look at the numbers.

For starters, about 80% of the calls our locksmiths receive are vehicle-related, while 20% are for property. Around 6% are specifically for key copying, 7% are for replacing keys or key fobs, and 3% are for rekeying, lock replacements, or lock repair.

Vehicle vs Property Locksmith Calls

If these sound like the type of jobs you’re looking for, and you’re confident that you understand your part in successful lead generation, you’ve got a good chance of finding success with Service Direct’s platform! 

what types of results do our locksmiths see?

As a small business owner, what are the chances that, when your phone rings, the person on the other end of the line is actually a new potential customer looking for service? From solicitors, and job seekers, to callbacks, cancellations, and wrong numbers, you’re probably getting lots of calls that aren’t from new customers.

Service Direct helps improve that ratio. Our data shows that about 81% of the calls we’ve sent to locksmiths were from potential customers. So when you use Service Direct, it’s more likely that a ringing phone means a new potential customer. Plus, don’t forget, you only pay for calls that fit the billable leads criteria.


Percentage of calls where the caller has a service need.


Average first call booking rate from calls with a service need.


Average job value based on client reported data.


But a quality phone lead is just the first step to success. Our locksmiths turn about 34% of answered billable calls into booked jobs, with an average ticket price of $112.

There are some things you can do to help your business outperform that average. Most importantly, answer your phone every time it rings. But with an average answer rate of 87% on calls longer than 20 seconds, most locksmiths have clearly gotten the message.

Call Insights Free Trial 

We hope that by reviewing these broad metrics you have a clearer understanding of what to expect when you buy locksmith leads with Service Direct. We leverage data to make our overall service better, but also to optimize individual results.

That’s where our Call Insights service comes in. Our expert Quality Assurance team reviews and analyzes your calls to capture actionable insights. This way you can see exactly where things are working and where they aren’t. 

Locksmith Call Insights Example

You’ll see plenty of this insightful data in your personalized monthly Call Insights Report. We offer a free trial so you can decide for yourself if it’s right for your locksmith business.

We believe that every business can benefit from this kind of data reporting, but it can be particularly impactful for small companies that may not have the time  or resources to regularly collect data on their own. We do that part for you so that you can focus on improving where necessary to boost ROI.

How invalid calls are Handled

As you’re probably more than aware, spam calls have proliferated in recent years. Unfortunately, this is as unavoidable for PPCall lead generation services as it is for anyone. We are constantly working to reduce the number of spam calls, wrong numbers, and other invalid calls that get through to our customers.

But the fact remains, invalid calls do get through from time to time. In order to help deal with this, we recently implemented our Quality Check feature. This automated tool uses machine learning to identify nearly 50% of spam calls and 40% of wrong number calls with around 80% accuracy, and is improving all the time.

Example Note From Quality Check in mySD Leads Manager V2 Image Source

Our Quality Assurance team reviews your calls to determine if they are billable, but you can also request a review up to 7 days after the lead was delivered. It is our highest priority to deliver the best possible leads and ensure that our clients only pay for new potential customers, and the Quality Assurance feature is pivotal to that effort.



Optimize leads to Grow Your Locksmith Business

With Service Direct, each of our locksmith customers gets complete control over their own campaigns. After all, it’s your business, so you should have ultimate say when it comes to your marketing approach.

Here are some of the tools and features that enable you to control and personalize your experience and results:

  • Our user-friendly Campaigns Manager is our one-stop shop for keeping you updated on the key information about your campaigns. View details about your individual campaigns and make any necessary changes in just a few simple clicks.
  • The Lead Manager tool gives you an overview of your leads, along with details on each call and recordings of incoming calls. This also is where you can easily submit leads for review.


  • Sometimes you have nothing but time and can take on many new jobs, and other times your schedule is completely booked. We give you full  Lead Volume Control to make it easy to adjust your campaigns to match your current demand with. You can change your cost per lead, pause your campaigns, and set up/adjust ad schedules to manage the rate at which you receive new leads.
  • We give our marketplace clients the ability to Adjust Service Area by adding or removing zip codes at any time. This way you can better target specific parts of your service area and better control where you’re getting calls from.


Hopefully after seeing all these statistics and reading all of this information, you have a clear picture of what to expect when buying locksmith leads with Service Direct. Remember, the numbers in this article are just averages, and the only way to know exactly how you’ll fare with the leads in your particular service area is by signing up!

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