What to Expect When Buying Plumbing Leads from Service Direct Main Image
February 03, 2023 by Molly Weybright

What to Expect When Buying Plumbing Leads from Service Direct

Updated on January 11, 2023

If you’ve landed on this blog, then you are most likely the owner of a local plumbing company and are interested in growing your customer base through lead generation. At Service Direct, we have been bringing high-quality leads to plumbers for over 15 years. 

Not only have we been driving quality leads to local businesses, but we have also been working to develop features within our product that give our customers full access to key pieces of data.

This data not only allows our clients to evaluate their success but also helps us give you an idea of what you can expect when buying plumbing leads from Service Direct. 

The 2 Primary Methods We Use to Collect Data:

  • Client-Obtained Data: Our plumbing clients are able to use multiple tools within our system to track and record key metrics involving their pay per call campaigns. These metrics include call duration, revenue, whether a call was won or lost, and more. 
  • Internally-Obtained Data: We have a highly qualified team of Quality Assurance specialists that listen to recorded calls in our system and obtain insights such as greeting type, caller language, caller intent, and more. Our customers are provided with this information to better understand the success of their campaigns. 

Using these 2 types of data collection, we are able to gather information to paint a picture of what types of calls and the kind of results a plumbing company like yours might see if you partner with Service Direct. 

Understanding our pay per call system

The first step to determining if Service Direct’s lead generation methods are a good fit for your plumbing company is ensuring that you understand exactly how our pay per call system works

Essentially, when you work with us, we drive phone calls directly to your plumbing company in real time from potential customers in your area. These calls are live and exclusive, which means you won’t have to compete with other plumbing companies to book the job. 

Additionally, when you work with us you set the price that you are willing to pay for plumbing leads and the area that you want to service. With those parameters, we take it from there! You don’t have to do anything other than answer your phone and close the deal. 

Other key features of our PPCall lead generation:

  • While you determine your service area and cost per lead at the outset of the partnership, you can adjust those numbers at any time! This gives you control over your campaigns that you may not get with other lead-gen companies. 
  • Our mySD dashboard provides an easy-to-use place to view, track, and record metrics as well as make changes to improve your ROI. 
  • When you receive a call that is not from someone actively seeking services you offer in your service area, you will not pay for that call. These are called non-billable leads and we are dedicated to ensuring you never pay for these types of calls. 

The Types of Calls Our Plumbing Clients See

Now that we’ve got that out of the way, let’s get down to what you’re really here for: what types of calls you can expect to receive from Service Direct pay per call lead generation. 

Of course, it’s important to mention that this data is an average of what you can expect to see with our services. Depending on your plumbing services, business model, and location, you might see variations from the data presented here. 

See How Many Leads We Have in Your Area

The vast majority of the calls our plumbing clients receive come from residential customers, with 96% of calls being for residential jobs. The other 4% of calls come from commercial jobs. If your plumbing company primarily services homes, you will see success with Service Direct. 

Residential vs. Commercial Plumbing Calls

Additionally, over half of the calls our plumbers receive are for repair jobs at 57%, with installations being the second largest group at 30%, and plumbing replacement jobs rounding out the lowest proportion at 13%.

Types of Plumbing Calls Image

So what does this mean for your plumbing company and what can you expect from buying Service Direct leads?

Essentially, this means that you can expect that over half of the calls you receive from our services will be plumbing repairs. If you’re looking to drive more of these types of calls to your plumbing company, then Service Direct could be a perfect fit for you. 

What Results Do Plumbing Companies See at Service Direct?

We have been working with hundreds of plumbing companies across the country for over 15 years. Whether you are a one-man operation or run one of the largest plumbing companies in your area, we have the skills and experience to bring you the leads you’re looking for. 

This means putting a strong emphasis on quality over quantity. In other words, we are always working to reduce the number of spam calls, wrong numbers, solicitors, and any other calls that are not from new potential customers. 


Percentage of calls where the caller has a service need.


Average first-call booking rate from calls with a service need.


Average job value based on client-reported data.


Thanks to the features we have implemented over the years to improve the quality of calls we send to our plumbing clients, almost half of the calls we send are potential customers. While we are constantly working to improve that number, 1 out of every 2 calls on average being potential new plumbing jobs is a powerful metric. 

Of those calls, our plumbing clients are able to book the job about 53% of the time. When you consider that the average ticket price for won plumbing jobs is reported to be just short of $1,500, it’s very clear how much your plumbing company can gain from our lead generation services. 

Of course, it’s crucial to remember that we can drive great calls to our plumbers all day long but it’s on them to answer the phone and book the job. Luckily, we work with some great clients – 87% of calls we send to our plumbers get answered!

Essentially, if you feel confident in your team’s ability to answer calls and book jobs, you’ll see these types of results with Service Direct.

Call Insights Free Trial

The above information helps provide a general overview of what to expect when purchasing plumbing leads from our service. However, as helpful as this data is, it’s also important that your plumbing company receives regular, real-time data if you decide to partner with us. Our platform allows you to access this specific data, which can be used to optimize your results.

To help you achieve this, we provide a service called Call Insights

With this service, our team of Quality Assurance experts carefully reviews and analyzes your calls, providing valuable insights that can be used to improve your plumbing business. This allows you to identify what is working and what is not, based on your own specific data.

Call Insights Report Plumbing

Your personalized Call Insights Report, which is issued monthly, will contain all of the information that you need to make data-driven decisions, such as call answer rate, booked appointment rate, and more.

Additionally, we offer a free trial so that you can evaluate the benefits of this service for your plumbing company.

a little more on non-billable calls

As anyone with a phone knows, the presence of spam callers is widespread. Unfortunately, this is also the case with pay per call lead generation services. However, at Service Direct, we are continuously striving to decrease the number of invalid calls, such as spam or wrong numbers, that are received by our plumbing clients.

In order to combat this issue, we have recently implemented a Quality Check feature that employs machine learning systems to automatically identify spam calls and wrong number calls with a high level of accuracy.

Example Note from Quality Check in mysd Leads Manager Plumbing Image Source

Currently, our systems can identify almost 50% of spam calls and 40% of wrong number calls with 80% accuracy, and we are continually improving our algorithms to increase those numbers.

In addition to our Quality Check feature, our QA team conducts thorough reviews of all calls to determine their eligibility for billing. We also provide our plumbing clients with the option to request a review up to 7 days after the lead is delivered. 


Our top priority is providing high-quality leads to our clients, and we are committed to ensuring that they only pay for leads that represent potential new customers.

Use Our Features to Optimize Your Campaigns and Improve ROI

At Service Direct, we understand the importance of providing our plumbers with complete control over their lead generation campaigns. We know how important it is to have control over your business and when you work with Service Direct you won’t lose the ability to make changes as needed.

To facilitate this, we offer a range of tools and features that enable you to personalize and manage your experience and results. Our user-friendly Campaigns Manager provides all the key information about your campaigns and allows you to make changes quickly and easily.


Additionally, our Lead Manager tool gives you an overview of your leads, including call details and recordings, and allows you to submit leads for review. 

Our Lead Volume Control feature lets you adjust your campaigns to match your current demand, whether you are able to take on many new jobs or your schedule is fully booked. This includes changing your cost per lead, pausing your campaigns, and adjusting ad schedules to manage the rate at which you receive new leads.

Moreover, we provide our marketplace clients with the ability to adjust their Service Area by adding or removing zip codes as needed. This enables you to better target specific parts of your service area and have greater control over where you are receiving calls from.

in Conclusion

All in all, the above information should give you a better idea of what to expect when buying plumbing leads from Service Direct. Our existing plumbing clients see great success with our lead generation services and you could too, especially if you answer your phone and have the skills to close the deal. 

Furthermore, if you work with Service Direct, we’ll provide you with key metrics regularly so that you can optimize your campaigns as you go so as not to waste a single dollar of your budget. If you feel comfortable adjusting your approach to improve your ROI, your plumbing company will thrive at Service Direct. 

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