Considerations when picking a spokesperson for your electrician business header
June 18, 2024 by Molly Weybright

Considerations When Picking a Spokesperson for Your Electrician Business

Choosing the right electrician spokesperson for your business is a crucial decision that can significantly impact your brand's visibility and reputation. A spokesperson can help humanize your company, making it more relatable and trustworthy to potential customers. 

In this blog, we'll explore the benefits of having a spokesperson and how it can elevate your electrician marketing strategy.

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The Value of a Spokesperson

In a crowded market, having a recognizable spokesperson can help your business stand out. They can create a unique identity for your electrician brand, making it easier for customers to remember and choose you over competitors.

the value of a spokesperson graphic

A spokesperson can effectively communicate your company's values and mission, helping to establish a strong brand presence. They act as the face of your business, embodying your commitment to quality and customer service.

By sharing stories and experiences, spokespeople can connect with your audience on a personal level, building trust and loyalty.

Using a business spokesperson can be a memorable marketing strategy that generates leads. A familiar face can catch the attention of potential customers, making your marketing efforts more effective.

To understand the impact a good spokesperson can have, let's look at some successful examples from various industries:

  • Flo from Progressive: Flo, played by actress Stephanie Courtney, has become synonymous with Progressive Insurance. Her quirky personality and memorable catchphrases have made Progressive a household name.

  • Michael Jordan and Nike: Michael Jordan’s exceptional athletic achievements and charismatic personality perfectly embodied Nike’s commitment to excellence and performance. His widespread popularity helped Nike become a global leader in sports apparel and footwear.

  • Jake from State Farm: The character of Jake has helped State Farm create a strong brand identity. His relatable and trustworthy persona resonates with customers, making State Farm a go-to choice for many.

Recognizable spokespeople example

These examples show how an effective spokesperson can build a brand and connect with customers. By choosing the right person to represent your electrician business, you can achieve similar success and set your company apart in the industry.

Spokesperson Options

When considering a spokesperson for your electrician business, you have several options. Each comes with its own set of advantages and disadvantages. We’ll briefly review the pros and cons of using local celebrities, hired actors, and employees or business leaders. 

Pros and Cons of the Different spokesperson options

Local Celebrity


  • Media Training: Local celebrities often have experience in front of cameras and speaking to the public. This can make them effective communicators for your brand.

  • Established Connection: They usually have a strong connection with the local community, which can help your business build trust and rapport with potential customers.

  • Recognition: Being easily recognizable, a local celebrity can attract attention and make your electrician marketing efforts more impactful.


  • Limited Availability: Local celebrities may have busy schedules, which can make coordinating marketing campaigns challenging.

  • Potential Controversies: Being local, they may be involved in local controversies that could negatively affect your business's reputation.

Hired Actor


  • Experience: Hired actors bring professional experience and skills, ensuring high-quality performances in your advertisements.

  • Professionalism: They are accustomed to taking direction and can deliver consistent performances.

  • Controlled Image: You can craft a specific image and personality for the actor that aligns perfectly with your brand.


  • Lack of Authenticity: Actors might not have a genuine connection to your business, which can sometimes be apparent to discerning customers.

  • Cost: Hiring professional actors can be expensive, potentially stretching your marketing budget.

Established Employee or Business Leader


  • Familiarity: Using someone already within your business means they have a deep understanding of your services and values.

  • Authenticity: Customers often appreciate the authenticity of hearing directly from someone who is genuinely part of the business.

  • Engagement: An internal spokesperson can foster a sense of pride and engagement among your employees.


  • Media Training: They may need additional training to become effective communicators in media settings.

  • Added Responsibilities: Taking on the role of spokesperson can add significant responsibilities to their existing workload, potentially leading to burnout.

Choosing the right type of small business spokesperson for your electrician company depends on your needs and resources. Weighing the pros and cons of each option can help you make an informed decision that will best represent your brand and resonate with your customers.

Critical Considerations in Selecting a Spokesperson for Your Electrician Business

Choosing the right spokesperson is crucial to avoid potential PR issues and ensure your business is represented positively. Plus, when picking a spokesperson it’s best to avoid as much trial and error as possible.

Commitment to Your Values and Morals

Selecting a spokesperson who aligns with your business's values and morals is essential. This ensures they genuinely represent your brand and maintain its integrity.

A person who is considering becoming a spokesperson will consistently promote your business in a way that aligns with your brand's message. Plus, customers are more likely to trust and relate to a spokesperson who authentically represents your business’s ethics.

Make sure they understand and are committed to your company's mission and values. Take time to discuss potential ethical scenarios to ensure they know how to handle them in a way that aligns with your business.

Background Checks

Conducting thorough background checks is essential to avoid any surprises that could harm your business’s reputation.

Ensure the spokesperson has a clean criminal record to avoid legal and reputational risks and review their social media presence for any past comments or posts that could be controversial or offensive.

The red flags to look out for when hiring a spokesperson include negative publicity, contradiction to values, controversial history, and unreliability

Keep an eye out for a couple key red flags when considering a spokesperson. Any behavior or statements that contradict your business’s values can be a significant red flag. Previous involvement in scandals or negative publicity can harm your business’s image.

Media Training

Providing media training for your spokesperson is crucial for helping them engage effectively with your audience, both on and off-camera.

Media training ensures they present themselves and your business professionally as they’ll learn to communicate your business’s key messages clearly and consistently. Additionally, training can prepare them to handle tough questions or crises, minimizing potential PR issues.

Keep these areas in mind when planning your media training program:

  • Public Speaking: Techniques for clear and confident communication.

  • Interview Skills: How to handle media interviews effectively.

  • Crisis Communication: Strategies for addressing negative situations calmly and constructively.

When selecting a spokesperson for your electrician business, consider the above factors. This will ensure that they represent your brand effectively and maintain a positive reputation.

Building a Spokesperson Strategy

Integrating a spokesperson into your electrician marketing strategy can significantly enhance your brand's visibility and customer engagement. We’ll discuss some effective ways electricians can incorporate their spokesperson into various marketing efforts.

Social Media

Using social media to promote your spokesperson can strengthen the connection between your brand and your audience.

Use these strategies to make the most of your spokesperson on social media:

  • Photos and Videos: Regularly post photos and videos of your spokesperson on platforms like Facebook, Instagram, and Twitter. This visual content helps customers associate your spokesperson with your brand.

  • Behind-the-Scenes Content: Share behind-the-scenes content featuring your spokesperson showcasing your company’s operations and culture. This builds transparency and trust.

  • Engagement: Encourage your spokesperson to engage with followers by responding to comments, participating in live Q&A sessions, and sharing personal stories related to your business.

Traditional Marketing

Traditional marketing methods remain effective for promoting your spokesperson to a broader audience. 

Feature your spokesperson in TV and radio commercials. Their presence can help create a memorable and trustworthy image for your business. 

Use print ads in local newspapers, magazines, and billboards. Including a recognizable face can capture attention and make your ads more effective.

Incorporate your spokesperson into direct mail campaigns, using their image and endorsements to attract potential customers.

Content Marketing

Incorporating your spokesperson into your content marketing strategy can enhance the authenticity and relatability of your content. The following tips will help you seamlessly incorporate your spokesperson into your electrician content marketing strategy.

  1. Blog Posts: Write blog posts from the perspective of your spokesperson. This personal touch can make the content more engaging and relatable for readers.
  2. Photos in Content: Include photos of your spokesperson in your content to visually reinforce their association with your brand.
  3. Videos and Tutorials: Create videos featuring your spokesperson explaining electrical services, providing tips, or demonstrating procedures. This can position them as a knowledgeable and trustworthy authority in the field.

By integrating your spokesperson into your electrician marketing, you can create a cohesive and compelling brand image that resonates with your audience. This approach helps build a strong connection between your business and your customers, ultimately driving growth and success.

Long-term Management

Developing a long-term strategy for managing your spokesperson is crucial for maintaining consistency and effectiveness in your marketing efforts. 

Regular communication through frequent check-ins and providing constructive feedback ensures your spokesperson stays aligned with your business goals. Setting clear, measurable goals and reviewing progress regularly helps keep everyone on the same page.

The key is anticipating changes in the spokesperson's role and preparing for potential issues. Develop a succession plan and stay informed about market trends to adapt your strategy as needed. 

In case of failures or controversies, have a crisis management plan in place to address the situation transparently and maintain trust with your audience. If necessary, be prepared to replace your spokesperson to ensure continuity in your marketing efforts.

In Conclusion

Choosing the right spokesperson for your electrician business can significantly enhance your brand's visibility and customer trust. By carefully considering your options and aligning with your values you can create a powerful and effective spokesperson strategy. 

With the right approach, your spokesperson can become a valuable asset in driving your business’s growth and success.

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FAQs About Using a Spokesperson for Your Electrician Business

How Can a Spokesperson Generate Leads?

A spokesperson puts a face to your brand, lending authenticity and generating trust with prospective customers looking for an electrician.

What Qualities Should I Look For in a Spokesperson For My Electrician Business?

Look for credibility, relatability, good communication skills, and a clean background. They must also align with your business’s values and have a positive public image.

How Can I Ensure a Spokesperson Represents My Business’s Values?

Conduct in-depth interviews and background checks to understand their personal and professional values. Their values should be similar to your company’s mission and your overall company culture. This ensures they’ll be dedicated to your cause and less likely to cause PR accidents.

How Often Should I Review the Effectiveness of My Spokesperson?

Evaluate the spokesperson’s impact on your brand regularly through customer feedback, brand perception surveys, and overall conversion rate. Review these metrics semi-annually or annually to adjust your spokesperson’s behavior.

What Should I Do If My Spokesperson Does Not Meet Expectations?

Have a contingency plan in place, including potential replacements. If issues arise, address them promptly by providing additional training, revising their role, or, if necessary, terminating the agreement.

How Can I Prepare My Spokesperson for Public Appearances?

Provide thorough training on your company’s services, values, and target audience. Practice critical messages and Q&A sessions, and ensure they understand the nuances of your business to represent it accurately.

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