How Much Do Service Direct Gutters Leads Cost?
If you want your gutters installation and repair business to succeed, you’re going to need high-quality leads.
Homeowners turn to professionals like you to get updated gutter systems and keep them in good condition. But simply opening your business and plugging in your phone isn’t enough to get it ringing with new potential customers.
Service Direct can help with that. We’ve been delivering leads directly to the phones of gutter services businesses of all sizes and from all corners of the country for years. We strive to provide the highest-quality leads with a high return on investment and a good chance of turning into booked service appointments.
This article will showcase how Service Direct can help you get a steady supply of phone leads and cover how our pricing structure works. With a clear understanding of the type of leads Service Direct has to offer and how much those leads might cost, you will be able to determine whether pay per call lead generation is right for your gutters business.
The Types of Leads Service Direct Offers
There are 2 primary types of leads gutters services companies should consider: phone leads and form leads. Each has its own benefits and potential drawbacks, but at Service Direct we currently focus on phone leads for gutters companies.
Pay Per Call Phone Leads for Gutters Companies
Pay per call is a lead generation style that sends live phone calls from potential customers directly to a business’s phone. One of the biggest benefits of this lead type is its simplicity and straightforwardness. All you do is set your cost per lead (more on that in a moment), and answer your phone when it rings.
Unlike other lead types, phone leads happen in real-time. Rather than receiving some information about a potential client and then being responsible for making contact, a phone lead connects the gutter company with potential gutter customers instantly. Not only does that shorten the potential time-to-close on a given lead, but it also benefits the customer, as they can get answers to their questions more quickly.
The best part about phone leads is that they typically reflect a certain amount of urgency. For a homeowner to pick up the phone and call your business to inquire about gutter installation or maintenance, it usually means they have a strong intent to hire you. This kind of high-intent interaction significantly boosts your likelihood of converting a call into a paying customer.
The biggest hindrance to success with phone leads is typically how effectively a company can handle incoming calls and turn them into booked service appointments. It’s important to ensure you’re team is ready to provide an excellent customer experience from the second the call is answered.
Service Direct’s gutters leads are always exclusive phone leads, so once the call comes to your phone, it’s all yours. No competing with other gutter services companies for that customer.
Because of all these upsides, from the proximity to the sale, the customer intent, and the immediacy of the connection, phone leads typically come with a higher price tag than other types of leads. They can make up for that with such a high ROI, but only if your team is equipped to convert every call.
Setting the Cost Per Lead for Your Gutters Lead Generation
We mentioned before that with Service Direct’s platform, you’re free to choose your cost per lead (CPL). You might well be wondering why we would give our customers that kind of power.
The simple answer is that we know that the value of a lead is different for every business. Imagine a set of 10 leads. Suppose they are sold to Business A, who is able to successfully convert 8 of them into paying customers. Now, if those same 10 leads were instead sold to Business B, which only managed to convert 3 of them, it’s clear that those leads are going to have a higher value for Business A.
By enabling our customers to set their own CPL, we are giving them the freedom to determine how valuable they believe the lead to be, based on their ability to convert phone calls into paid service appointments.
Apart from your own ability to convert on a lead and potential ROI, the other major factor to consider when choosing a CPL is your competition. If there are a lot of gutter services companies competing for jobs in your area, you may have to spend more aggressively to win leads.
In short, the lower your cost per lead, the fewer leads you’ll receive.
This concept also makes adjusting your CPL an effective tool for managing your lead volume. If you’re in a dry spell and need more leads, simply increase your CPL. On the flip side, if you’re calendar is packed with gutter installation appointments and you don’t particularly need additional customers at the moment, lower your CPL. You can also pause your campaigns at any time if you can’t take on any additional clients.
We understand that this can be a lot to wrap your head around. That’s why we have our expert team of account specialists ready to walk you through the process of setting a CPL that balances competitiveness with your budget.
Location’s Impact on Gutters CPL
The level of competition and average price for gutters phone leads can vary dramatically by region. Location is, in fact, one of the biggest determining factors in gutters CPL.
For example, the national average CPL for gutters companies during the first 9 months of 2023 was around $57. But if you take a closer look at a single state like Ohio, the average CPL was closer to $73, while in California it was just $15.
Clearly, CPL varies significantly by location.
What is the Average CPL for Gutters in Your Area?
So, how much can you expect to pay for gutters leads with Service Direct? That depends on a number of factors. But that doesn’t mean you can’t find out, for free, with no commitment to work with us. If you reach out to one of our account executives, they can quickly pull that data for you.
Want to make sure we have enough leads in your area to make it worth your time? Check out our lead volume estimator tool to get a sense of how many gutters leads we have in your area.
