How much do Service Direct Handyman Leads cost header
November 30, 2023 by Service Direct

How Much Do Service Direct Handyman Leads Cost?

In the competitive landscape of the handyman industry, finding ways to expand your business and secure a steady stream of leads is paramount. 

As a handyman business owner, you know the value of a strong online presence and effective marketing. One powerful avenue that can propel your company forward is lead generation, and in this blog, we'll delve into the crucial aspects of this strategy.

As we guide you through the intricacies of growing your handyman business, we’ll focus on the costs associated with lead generation through Service Direct. 

From understanding the landscape to making informed decisions about your marketing budget, we'll explore how this platform can be a game-changer for your business. 

So, let's roll up our sleeves and dive into the world of lead generation, discovering how it can elevate your handyman business to new heights.

What kind of handyman leads can I buy from Service Direct?

When it comes to connecting with potential customers, there are  2 primary exclusive lead types handyman businesses should be aware of: phone leads and form leads. 

For our handyman business partners, Service Direct currently only offers phone leads. However, a clear understanding of both types of leads and their benefits will give you useful perspective when deciding on lead-generation and lead-buying strategies for your business.

Handyman Phone Leads

For handyman businesses, the ability to connect with potential customers in real time can make all the difference. This is where Service Direct's handyman phone leads shine. 

Designed to bridge the gap between your business and eager customers, phone leads offer an immediate and personal connection that sets the stage for building trust and securing new projects.

When a potential customer expresses a need for handyman services, the system efficiently routes the lead directly to your phone. This instant connection enables you to engage with the customer at the peak of their interest. 

Being able to discuss the details over the phone allows you to showcase your expertise and provide a tailored solution. Plus, you can address any questions and concerns in real time. If your sales team is trained to turn every call into a booked appointment, you’ll see success with phone leads. 

The real-time nature of phone leads minimizes the risk of losing potential customers to competitors. In a market where timing is often everything, Service Direct ensures that your handyman business is at the forefront, ready to address the needs of clients promptly.

Of course, you have to answer your phone every time it rings. That is the crux of phone lead success. Following up with customers and winning back lost jobs will also help you make the most of pay per call lead generation. 

Service Direct's commitment to providing high-quality, real-time phone leads ensures that you have a valuable tool at your disposal to not only grow your business but also create lasting connections with your customers.

What About Form Leads?

Another useful lead type to understand is Form Leads. These are generated when potential clients enter information about themselves and their landscaping or lawn care needs into a form on a related website. 

Form leads provide rich information from the very beginning, making them an attractive option for many businesses. However, unlike pay per call phone leads, actually starting the conversation is entirely up to the company that bought the form lead. There's always a risk that the potential customer has moved on, found a different solution, or is otherwise less motivated than when they initially filled out the form by the time the company reaches them. That’s why form leads tend to be slightly cheaper and have lower conversion potential.

An example of a multi-field lead form for service businesses

Service Direct  currently offers form leads to a select few industries, including Plumbing, HVAC, Electrician, Appliance Repair, and Roofing.

For other businesses, like Handyman companies, form leads are not yet available through Service Direct. However, we are always testing new markets to determine which industries could benefit from form leads, and expanding the offering into new industries. 

See How Many Leads We Have in Your Area

How do you choose handyman cost per lead?

Now that you know the differences between the types of leads, we can start discussing how cost per lead is determined. 

At Service Direct, we empower our clients by allowing them to set and adjust their own cost per lead. 

This is because we understand that the value of a lead will change for every company. For example, if we send 2 companies 10 leads each, and Company A books 7 of those leads but Company B only books 3, those leads are going to be worth more to the first company. 

By giving you the flexibility to set your own CPL, we ensure that your budget aligns with your unique business goals and market conditions.


Of course, it’s important to set a competitive CPL. It not only influences the quantity of leads you receive but also affects the quality. Put simply, the higher your cost per lead, the more leads you will receive. 

Striking the right balance between a cost-effective, yet competitive CPL is an art, and at Service Direct, we provide the tools and insights to help you make informed decisions.

A competitive cost per lead enhances your visibility, positioning your handyman business as an attractive option for customers seeking reliable services. 

As you adjust your cost per lead to stay competitive, you're not just managing expenses; you're investing in the growth and sustainability of your business.

Location and Its Role in Handyman Cost Per Lead

In the realm of lead generation for handyman services, location plays a pivotal role in shaping the cost per lead landscape. Highly populated urban areas or regions with a greater demand for handyman services often command a higher cost per lead due to increased competition.

For example, the average handyman CPL across the country this year is around $23. But when you look closer at a state like Florida, the statewide average CPL is $37. Zooming in even further on a city, we can see that the average CPL in Tampa is $40. 

Although those variations may seem small, they can add up. It’s clear that location plays a major role in handyman CPL.

CPL Map Handyman

Determining the Average handyman CPL in Your Area

Now that you know everything there is to know about handyman leads through Service Direct, get in touch with one of our account specialists. They’ll be able to pull location-specific data to help you know the average CPL in your area.

Combine that with the average lead volume in your area and you’ll be well on your way to knowing if Service Direct is the right lead generation partner for your handyman business. 

Schedule a call to learn about the average CPL in your area


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