Want to grow your junk removal business? It’s all about finding the right leads.
Homeowners turn to junk removal professionals like you to help them dispose of unwanted items of all shapes and sizes. This is a valuable service that people need, but the question remains—how do you find and connect with these potential clients, and how much does it cost to do so?
Service Direct has been delivering leads to junk removal companies throughout the country for years. We aim to provide our clients with high-quality leads that provide impeccable returns on investment.
This article will demonstrate how Service Direct’s pay per call lead generation system can help you consistently bring in new, highly-motivated clients in a cost-effective way. We'll discuss the value of junk removal leads and the most important factors that determine lead pricing.
With a clear understanding of the types of leads, Service Direct provides and how our pricing strategy for junk removal leads works, you’ll be better equipped to determine if partnering with Service Direct a good fit for your business.
There are two primary options when it comes to junk removal leads: phone leads and form leads. Each has its own strengths and weaknesses, so it’s important to understand how they differ in order to choose the right one for your unique business needs.
Pay per call phone leads are live phone calls from real potential customers who are interested in junk removal services. Lead generation companies like Service Direct use expert ad placement and partnerships with relevant lead sources to generate phone calls from homeowners, which are sent directly to your phone.
When a homeowner picks up the phone to call a junk removal company, that’s a clear indication that they are highly motivated to make a deal and get their issue resolved. This high-intent interaction can significantly boost your chances of converting a call into a paying customer.
Service Direct only sells exclusive phone leads, so when you get a lead, you’re not competing with any other lead buyers. Still, leads are not guaranteed business, and its important that you understand your role in a successful pay per call lead generation partnership. All you need to do is answer your phone and close the deal.
Phone leads put you in direct, immediate communication with a highly-motivated potential customer, which makes them easier to close on average than many other lead types. That also means they are usually more expensive. In order to ensure a great ROI with phone leads, you’ll need to be ready to answer your phone every time a call comes in and be well-versed in how to successfully turn inbound phone calls into booked service appointments.
Form leads are another popular option for junk removal businesses. Instead of calling a phone number, potential clients fill out a form on a website, providing their contact information and some details on their junk removal needs. This information is then sold to a junk removal company, which then has the opportunity to contact the potential customer to follow up on their interest in junk removal services.
One of the key benefits of this type of lead generation is how easy it is to qualify leads. With so much information up front, the quality of the lead is never in question.
Form leads give your junk removal business the ability to prioritize and follow up on leads efficiently, and usually come at a more affordable rate than phone leads.
However, forms tend to have lower conversion rates than phone leads. You also have to consider the extra time it takes to actually reach out to and get in contact with interested customers. In that time, they may have hired a competitor or even decided on an entirely different approach to their junk removal issue.
So, how much do pay per call phone leads actually cost? It’s actually up to you. That’s because, at Service Direct, we let you choose your cost per lead (CPL).
We’ve set up our system this way because we realized that the value of a lead varies significantly depending on the business that buys it. Think of it this way: if Business A buys 10 leads and turns 8 of them into paying customers, those were pretty high-value leads. However, if those exact same 10 leads instead went to Business B, which was only able to convert 3 of them, suddenly the value of the leads isn’t so great.
By letting you set your CPL, we’re actually giving you the ability to choose a price that you think matches your capacity to convert those leads into service appointments.
The other major factor to consider when setting your CPL is your local competition. How would they value a lead? In other words, if there are a lot of competent, and competitive junk removal companies in your area, you may need to set your CPL more aggressively to win leads.
What this boils down to is the higher you set your CPL, the higher your lead volume.
This means that adjusting your CPL – which Service Direct allows you to do at any time – is an excellent way to manage your lead volume to match your monthly budget and bandwidth. We want to enable our clients to bring in the volume and quality of leads they’re looking for, and our support team is always available to help.
As we’ve mentioned above, the state of your local junk removal market is a major factor in what a competitive CPL will look like for your business. It varies from region to region based on the market forces of supply and demand.
In the first half of 2023, for example, the national cost per lead for junk removal leads was around $33.75. When you look closer at a single state like Florida, however, the average CPL was closer to $42.50.
Ready to find out exactly what the going rate for junk removal leads is in your area? Reach out to one of Service Direct’s account executives and they will be able to quickly pull that data for you.
You can also check out how many pay per call phone leads Service Direct generated in your area in recent months with our Lead Volume Estimator tool. We hope this information will help you determine whether buying junk removal leads is a useful way to start growing your business. Good luck!