How Much Do Home Remodeling Leads Cost
October 02, 2023 by Service Direct

How Much Do Service Direct Remodeling Leads Cost?

In the world of home remodeling and renovation, success hinges on finding the right leads.

Homeowners seeking to breathe new life into their living spaces turn to professionals like you to transform their dreams into reality. But the age-old question remains—how much does it cost to connect with these potential clients, and what is the true value of every lead?

At Service Direct, we have been driving leads to remodeling companies big and small across the country for years. Our goal is to provide you with not just any leads but high-quality leads with high returns on investment. 

In this blog, we will demonstrate how Service Direct can help you build a pipeline of eager clients without breaking the bank. We'll examine the cost of remodeling leads and the factors that affect that cost.

Once you have a full understanding of the types of leads Service Direct provides and how much you might pay for remodeling leads, you can determine if lead generation is the best fit for your long-term goals.

The Types of Remodeling Leads Service Direct Offers

Remodeling companies should be aware of 2 distinct types of leads: phone leads and form leads. Each caters to unique preferences and interaction styles of potential clients. 

These different leads empower remodelers to connect with a diverse range of homeowners, ensuring that you can tailor your approach to meet your prospects where they are most comfortable.

Remodeling Phone Leads

For remodeling businesses, pay per call phone leads are a direct, real-time channel that allows potential clients to engage with your business instantly. Homeowners undertaking a remodeling project want immediate answers and a personal connection, which the phone provides. 

When a homeowner calls your business, it usually implies a strong intent to hire your services. This high-intent interaction can significantly boost your chances of converting a call into a paying customer.

At Service Direct, we provide exclusive phone leads designed to connect you with individuals who are actively seeking your remodeling services. This personal touch not only enhances the customer experience but also increases the likelihood of turning a lead into a satisfied, repeat customer

It’s important to note that phone leads are typically more expensive than other types of leads because they have a high potential for conversion. If your team is not equipped to convert every call to a paying customer, you might find that the cost of phone leads outweighs the benefits. 

Remodeling Form Leads

Form leads, on the other hand, are generated when potential clients fill out forms with their contact information and details on their remodeling needs. 

This method of lead generation is highly effective in capturing detailed, pre-qualified leads, as individuals who take the time to complete a form are often serious about moving forward with their remodeling projects.

An example of a multi-field lead form for remodeling websites

Remodeling form leads empower your business to prioritize and respond to inquiries efficiently, resulting in higher conversion rates and a more streamlined approach to securing remodeling projects. 

However, you’ll want to remember that while form leads might be more affordable than real-time phone leads, they tend to have lower conversion rates. This is because, in the time it takes for you to reach back out to interested customers, they may have found another company or changed their mind entirely.

See How Many Leads We Have in Your Area

Choosing a Cost Per Lead for Your Remodeling Lead Generation

As a small business, you need to have complete control over every aspect of your lead generation strategy. That’s why at Service Direct, we let you choose your CPL from the start. 

This is because the value of a lead is going to vary for each business. For example, if Business A and Business B both buy 10 leads, but Business A converts 8 into paying customers while Business B only converts 3, those leads are going to have a higher value for Business A. 

When we give you the ability to set your cost per lead, we are giving you the freedom to determine how much a lead is worth to you based on your capacity to convert those leads into paying customers. 


Something that you will want to keep in mind when choosing a cost per lead for your remodeling company is the competition in your area. In other words, if there is a high level of remodeling competition in your area, you will have to spend more aggressively to win leads.

Ultimately it’s important to remember that the lower your cost per lead, the fewer leads you’ll receive. 

We understand that this concept can be a lot to wrap your head around, which is why we have account specialists who can help walk you through the process of setting a competitive CPL that fits your budget. 

Additionally, we have developed a system that allows you to adjust your CPL at any time to bring in a higher or lower volume of leads depending on your capacity to take on jobs. Our goal is to help you bring in the volume and quality of leads you’re looking for, and our support team is always here to help.

Understanding How Location Can Affect Remodeling CPL

There are many factors that will affect what a competitive cost per lead is for your remodeling company. Perhaps the most important factor is location. 

In the first half of 2023, for example, the national cost per lead for remodeling companies working with Service Direct was around $120. When you look closer at a single state like Florida, however, the average CPL was closer to $90, and it Miami it was $78. 

Clearly, CPL varies significantly by location. 

CPL Map Remodeling

What is the Average CPL for Remodeling in Your Area?

We’ve discussed a lot about remodeling leads and factors that affect CPL. Now it’s time to figure out how much you might expect to pay per lead in your area with Service Direct. Reach out to one of our account executives and they will be able to quickly pull that data for you.

Put that information with the average lead volume in your area and you’ll be ready to start buying remodeling leads and growing your business. 

Schedule a call to learn about the average CPL in your area


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