How Much Do Service Direct Solar Leads Cost
October 02, 2023 by Service Direct

How Much Do Service Direct Solar Leads Cost?

As our planet faces pressing environmental concerns, the transition to renewable energy sources like solar power has become critical. Solar power provides a clean, sustainable, and cost-effective energy solution, making it an attractive option for homeowners and businesses alike.

Because of its increase in popularity, the solar business landscape is competitive. For your solar company to thrive, you need a steady influx of potential customers. This is where lead generation comes into play. 

Generating solar leads is a pivotal part of expanding your customer base, but one question often looms large in the minds of solar business owners: "How much do solar leads cost?"

At Service Direct, we partner with solar companies across the country to drive high-quality leads directly to their phones. This uniquely positions us to help give you an idea of what you might expect to pay when buying solar leads from lead generation companies like ours.

By the end of this blog, you'll have a comprehensive understanding of the factors that influence the cost of solar leads when working with Service Direct. This will help you make informed decisions to grow your solar business.

The Types of Leads You Can Receive from Service Direct

Two of the most popular types of leads for solar leads are phone leads and form leads. There are key differences between these 2 types of exclusive leads that are important to understand before diving into lead generation.

Once you have a grasp on the difference between phone and form leads, you’ll be able to look at your business model and determine which types of leads are right for you. After that, you can get a better idea of how much solar leads cost. 

Phone Leads for Solar Companies

Phone leads for solar companies consist of inbound calls from potential customers who are actively looking for solar solutions. When someone takes the initiative to call your business, they are already more likely to convert than any other potential lead.

One key advantage of phone leads is that they enable real-time engagement between you and potential customers. This personal touch can help establish trust and make it easier to guide potential customers through their decision-making process. 

As a result, phone leads hold a high conversion potential. 

However, it's important to consider the cost of solar phone leads, which might be higher than other types of solar leads. Despite that, they are an ideal solution for many solar companies because they have a high return on investment.

To capitalize on the potential of phone leads, a well-trained and responsive sales team is key. You need to feel confident in your ability to turn calls into booked appointments every time. 

Form Leads for Solar Businesses

Form leads are typically collected from visitors who are looking for information, quotes, or further details about solar products and services. 

An example of a multi-field lead form for solar websites

Unlike phone leads, form leads are often generated in advance, allowing solar companies to address those leads at their own pace. One of the key benefits of form leads is their ability to connect with younger generations, who typically do not prefer making phone calls. 

To effectively harness the potential of form leads, you need to promptly respond to submissions. Implementing automated response systems and personalized follow-ups can significantly enhance the conversion rate of form leads, turning website visitors into satisfied solar customers.

See How Many Leads We Have in Your Area

Understanding Solar Cost Per Lead and What Affects It

Since the very beginning, we at Service Direct have upheld the belief that the companies we work with should have as much control as possible over their campaigns. When it comes to cost per lead, that means we let you choose how much you will pay for solar leads. 

The main reason we do this is because we understand that the value of a solar lead is going to vary for each company. 

For example, if 2 solar companies each buy 10 leads you might think that those leads hold the same value to each company. But, if the first company is able to convert 8 of those leads into paying jobs and the second company only converts 4 into paying jobs, the value of every lead is going to be a lot higher for that first company. 

When we give your solar company the ability to set and adjust your own CPL, we are giving you the ability to look at your internal capacity to win jobs and determine how much solar leads are worth.


The other factor you’ll want to consider when setting up your solar cost per lead is the competition in your area. 

Your first instinct might be to set your CPL as low as possible to make the most of your budget, but this just means you might be cutting your lead source off at the knees. If your competitors are willing to pay more for each lead, they are going to see more leads come in than you will. 

In other words: The lower your cost per lead, the fewer leads you will receive. 

This just means that you need to be competitive. The specialists at Service Direct will help by providing you with a recommended CPL range that will help you stay competitive within the market. 

Plus, you can adjust your CPL at any time if you need to increase or reduce the amount of leads coming down the pipeline. 

The Relationship Between Location and Solar CPL

Location plays a significant role in determining the cost per lead for solar companies. Factors like demand, competition, and market conditions can influence the expense of generating leads. You’ll want to consider those factors when determining your lead generation budget. 

At Service Direct, we’ve collected data on different solar CPLs across the country, which can help give you a better understanding of the variation in cost across different locations. 

In the US as a whole, for example, the average CPL in the first half of 2023 was $110. When we zoom in on a state like New York, however, the average billable CPL was $80. While $30 may not seem like a huge difference, you already know that for a small business every dollar counts.

CPL Map Solar

It’s clear that location plays a major role in the CPL for solar companies. 

What is the Average CPL for Your Area?

Now that you have a complete understanding of the different types of solar leads you can buy from Service Direct and the factors that affect how much you might pay, you can contact one of our account executives. They will help you with finding the exact data for your location. 

Combining that data with the average lead volume in your area will give you the full picture of how much Service Direct lead generation can help you grow your solar business.

Schedule a call to learn about the average CPL in your area


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