Introducing AI-Powered Quality Check: A Smarter Way to Maximize Call Quality

At Service Direct, we’re always working to improve the tools and technology that help our clients grow their businesses. That’s why we’re excited to announce a major enhancement to one of our most powerful features: Quality Check.

With the integration of advanced artificial intelligence, Quality Check now automatically detects and flags low-quality phone call leads before you even see them—making it easier than ever to focus on the calls that matter.

Save Time. Improve Accuracy. Gain Confidence.

Let’s face it—time spent reviewing unqualified or misaligned calls is time you could be using to run your business. Our enhanced, AI-powered Quality Check is designed to take that burden off your plate by automatically scanning call transcriptions in real time and detecting non-billable calls in key areas, such as:

• Wrong numbers
• Job seekers
• Spam calls
• Out-of-area service requests

Once identified, these calls are marked as non-billable and sent directly to our Quality Assurance Team for review—without any action needed from our clients.

“Leveraging AI in our Quality Check process has dramatically improved accuracy, minimizing client rework. We're committed to continually enhancing our technology, empowering our clients to focus on their core business with confidence.”
 - Alycia Cameron, Quality Assurance Manager

Why This Upgrade Matters

Artificial intelligence has quickly become a necessity rather than an option. With 77% of small businesses using AI on a day-to-day basis, we knew it was important for us to leverage the technology. 

We’ve already seen dramatic results from our AI-driven enhancements, including:

• 300% increase in detecting misaligned calls before clients manually submit them
• Over 99% accuracy in identifying key non-billable call types like job seekers and spam
• 25% drop in client-reported call misalignment
• Over 50,000 calls analyzed and counting
  
  

And this is just the beginning. Over time, we will work toward AI-powered Quality Check catching a greater majority of misaligned requests, making call management even more seamless and efficient.

How it works

Quality Check uses machine learning and natural language processing (NLP) to analyze calls automatically in real time. By detecting key phrases commonly associated with low-quality calls—such as wrong numbers, job inquiries, spam, or out-of-area requests—our system can proactively flag misaligned calls before you even see them.

If an issue is detected, the call is flagged and sent to our QA Team for manual review. This AI-powered and human-backed approach ensures you only pay for calls that align with your business needs.

Smarter Call Filtering, built for you

By proactively analyzing calls and automating the quality review process, Quality Check:

• Saves You Time: No more manually submitting questionable calls or reviewing dozens of calls each week.
• Reduces Rework: Manage fewer misaligned calls so you can focus on real customers.
• Builds Trust: Gain full visibility through our mySD platform, with detailed logs of flagged calls and outcomes.

Transparent Insights, better outcomes

At Service Direct, we believe in giving our clients the tools they need to succeed—without the complexity. Enhancing Quality Check with AI is part of our broader mission to deliver high-quality, consumer-initiated calls while setting a new standard in Pay Per Call lead generation.

We’re excited to continue refining this technology and helping more businesses unlock the full potential of their lead generation efforts.