March 07, 2022 by Service Direct

What Results Do Service Direct Clients See?

At Service Direct, we love transparency. We aren’t saying that as a sales gimmick. We live and breathe data, and the more data we unlock the better we are and the better our clients are. The reality when it comes to performance-based marketing is that BOTH parties have to perform their jobs for it to work. 

What does that mean? It means we have to be able to connect you in real-time to potential customers AND you have to be able to take those engagements and turn them into customers and revenue. If we do our job but you can’t hold up your end of the bargain, it won’t work. Conversely, if we can’t do our job and drive purchase-ready leads your way, it won’t work.

As such, we will always be upfront with potential clients about the likelihood of success, and in many cases it’s clear that a partnership doesn’t make sense. If you’re considering joining our Marketplace, you’re probably wondering what types of results you might see. If so, this resource is for you.

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How we collect our data

We’ve built our lead generation platform to provide as much transparency as possible to our clients and our employees. Our technology allows us to collect data in a couple of different ways…

Client-reported data

Our clients have the ability to do several things within their mySD dashboard to help them better understand how their campaign(s) is performing.

Service Direct Lead Management

Service Direct-reported data

We also have a team of amazing Quality Assurance representatives that are constantly listening to calls and analyzing them for the same metrics above as well as many others.

admin-call-insights-form-1

 

Definition of Terms

Before we share our data, we want to clearly define what these terms mean, so that you understand what you’re looking at.

Total Calls Analyzed. This is the number of calls we have analyzed in order to provide you with some further insight into the quality of those calls.

Percentage of Leads - Billable. Out of all calls we have analyzed, this is the percentage of calls that ended up being marked as billable in our system.

Client Answer Rate. This is the percentage of calls (over 20 seconds in duration) that was answered by our clients.

First Call Booked Appointment Rate.* This is the percentage of calls that were answered by our clients and where the caller had a service need that ended up being booked by our client on the first call. 

Jobs Analyzed. This is the total number of calls where our clients selected ‘Job Won’ within their account.

Average Ticket Price. This is the total amount of revenue reported by our clients divided by the number of Won Jobs reported by our clients.

*Note: Oftentimes the client follows up with the client outside of our system and is able to book the call. When comparing our first call booked appointment rate with clients that have graciously shared with us their actual booking rate (including these instances our system can’t track), they typically report about a 10% higher actual booked appointment rate.

Our average client results in some of our most popular verticals

Below is a brief look at the average results reported in our system. It’s important to understand, these are averages, meaning there are clients experiencing considerably better results and clients experiencing poorer results.

HVAC

Total Calls Analyzed

60,066

% of Leads - Billable

47%

Client Answer Rate

70%

1st Call Booked Appt Rate

56%

Total Jobs Analyzed

1,024

Average Ticket Price

$1,305

   

 

Plumbing

Total Calls Analyzed

66,863

% of Leads - Billable

49%

Client Answer Rate

77%

1st Call Booked Appt Rate

49%

Total Jobs Analyzed

1,291

Average Ticket Price

$812

   

Electrician

Total Calls Analyzed

28,923

% of Leads - Billable

50%

Client Answer Rate

73%

1st Call Booked Appt Rate

52%

Total Jobs Analyzed

791

Average Ticket Price

$782

   

Water Damage Restoration

Total Calls Analyzed

14,617

% of Leads - Billable

22%

Client Answer Rate

80%

1st Call Booked Appt Rate

73%

Total Jobs Analyzed

149

Average Ticket Price

$6,474

   

Mold Removal

Total Calls Analyzed

38,246

% of Leads - Billable

43%

Client Answer Rate

79%

1st Call Booked Appt Rate

70%

Total Jobs Analyzed

387

Average Ticket Price

$2,150

   

Appliance Repair

Total Calls Analyzed

78,993

% of Leads - Billable

66%

Client Answer Rate

74%

1st Call Booked Appt Rate

54%

Total Jobs Analyzed

1,984

Average Ticket Price

$222

   

Pest Control

Total Calls Analyzed

31,850

% of Leads - Billable

48%

Client Answer Rate

85%

1st Call Booked Appt Rate

37%

Total Jobs Analyzed

N/A

Average Ticket Price

N/A

   

N/A: It is difficult to get accurate per ticket pricing for pest control because most clients try to steer callers into monthly or quarterly plans, and do not know the total value of the customer until months later. This prevents them from retroactively reporting this revenue data. 

Locksmith

Total Calls Analyzed

9,295

% of Leads - Billable

58%

Client Answer Rate

80%

1st Call Booked Appt Rate

36%

Total Jobs Analyzed

372

Average Ticket Price

$113

   

Towing Service

Total Calls Analyzed

11,899

% of Leads - Billable

52%

Client Answer Rate

64%

1st Call Booked Appt Rate

35%

Total Jobs Analyzed

124

Average Ticket Price

$140

   

 

what results should i expect?

Obviously you won’t know until you start buying some leads, but here is some simple questions you can ask yourself to get a better sense:

  • What percentage of calls will I answer?
  • Out of the calls I answer, what percentage will I book into appointments?
  • Out of the appointments I book, what percentage will become paying jobs?
  • How much do I make on an average job?
  • Am I okay with a certain percentage of calls coming in that aren't serviceable opportunities? Note: our system automatically flags some of these, and you have the ability to dispute other leads within 7 days of lead delivery date.
  • Am I okay paying for a certain percentage of serviceable leads that don't turn into appointments or jobs?

By answering these questions, you can start to get a better sense for the potential revenue from our jobs as well as whether or not the Service Direct platform is for you. If you would like to discuss potential results in more detail and better understand what to expect, please feel free to schedule a time to speak with one of our account executives.

Or if you are ready to get started with Service Direct click below to sign up for free.

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