November 10, 2022 by Molly Weybright

What to Expect When You Buy Electrician Leads from Service Direct

Updated on January 11, 2024

At Service Direct, we’ve been bringing top-tier leads to our electrician clients for over 15 years. And just as you stay current with the latest electrical tools and techniques, we are always developing new lead generation methods to drive the right customers directly to your phone. 

Of course, we need to do more than just say that we are bringing you the best leads possible. We need to show you. Fortunately, we have tons of great data that can give you an idea of what to expect when buying electrician leads with Service Direct. 

We have 2 methods of collecting data:

  • Client-Reported Data: Our electrician clients are easily able to record and track key metrics involved with their lead generation performance. These metrics include call duration, booked appointment won/lost, revenue, and more.
  • Service Direct-Reported Data: Our team of Quality Assurance specialists are constantly listening to calls and recording valuable insights, including caller intent, greeting type, caller language, and more. 

Between these 2 data collection methods, we are able to gather incredibly in-depth information that we use to make our service better. We are also able to show our electrician clients what they can expect with our product and provide proof to back it up!

How our Pay-Per-Call Platform Works

Understanding the concept of pay per call is an essential part of partnering with a lead generation company and ensuring it is the right path for you. 

With pay per call, a lead generation company drives phone calls directly to your business from customers actively seeking your electrician services. When you receive those calls, you pay the lead gen company a predetermined amount, as long as the caller is actively seeking services you offer in an area that you serve. 

If you’re already familiar with PPCall, that’s great! But there are a few key parts of the Service Direct Marketplace that make us stand out from the crowd:

  • We drive exclusive phone leads directly to your company. You don’t have to worry about other electricians in your area fighting for the same call.
  • You establish your service area and cost per lead, both of which can be adjusted at any time.
  • We make your phone ring with the right customers so all you have to do is answer the call and seal the deal.
  • With our internal mySD dashboard, you can track key metrics and ensure that your ROI is where you want it to be. 

The Types of electrician Calls our Marketplace Generates

So let’s get into the reason you’re here: what to expect when buying electrician leads from Service Direct. 

But first, it’s important to mention that every situation is going to be different. This data is what we have seen and what you can most likely expect, but there will be slight differences due to your service area, business model, and other factors. 

See How Many Leads We Have in Your Area
With that out of the way, let’s dive in!

Nearly 90% of the calls our electrician clients receive are residential jobs, with 14% of those calls being about circuit breakers and outlets and 13% being lights-related.

Electrician Residential vs Commercial Calls

So what does that mean for you? Well, for one, it means that if you have the skills to perform these types of jobs, you will see a lot of success with Service Direct’s leads! This data gives you an idea of what a proportion of the calls you will get from us might look like. 

Installs vs. Repairs vs. Replacement Calls

Depending on the types of services you like to highlight with your electrician company, it may interest you to know that approximately 50% of the calls our electricians receive from our marketplace are installation requests. 

The other half of the calls our electricians receive are split between repairs (33%) and replacements (17%).

Types of Electrician Calls

That means that you can expect to receive more installation calls than repairs and more repairs calls than replacements. We can get even more detailed by looking at the service needs customers are calling our electricians to request. The most common are calls about circuit breakers, outlets, and lights, though smoke detectors, ceiling fans, and rewiring jobs make up a good portion of our calls as well.

Electrician Services v1

While we believe that our services work for practically everyone, you might be especially successful if these results align with your existing goals. 

what results do our electricians see?

At Service Direct, we work with hundreds of electricians across the country. From small hometown contractors to some of the most well-known electrician companies in the country, we provide quality calls and results for our customers. 


Percentage of calls where the caller has a service need.


Average first call booking rate from calls with a service need.


Average job value based on client reported data.


When your phone rings, what are the odds that the call is from a potential customer rather than a solicitor, callback, cancellation, job seeker, or wrong number? The fact is, you’re probably getting lots of calls that aren’t from new customers.

With Service Direct, about 63% of the calls that we send our electricians are from potential customers. So if your electrician company receives 10 calls in a day you could be finishing with 6 (or more) booked jobs!

That’s especially impactful when you consider that the average ticket price for won jobs that our electrician clients have reported is around $1,000. 

Of course, it’s key that you answer your phone when it rings. But with 87% of calls lasting more than 20 seconds being answered by our electricians, most of our customers have that crucial part of the process down pat.

Call Insights Free Trial 

We’ve gathered all of this data so that we can tell you what you can expect when buying electrician leads. But we also want you to be able to regularly see hyper-specific data about the results you see with our services. 

Enter our Call Insights Service. With this feature, our Quality Assurance team reviews and analyzes your calls so that they can capture data in real time. This way you can see exactly where things are working and where they aren’t. 


You’ll see lots of valuable data in your personalized monthly Call Insights Report. Plus, we offer a free trial so you can decide for yourself if it’s right for your electrician company.

Everyone can benefit from this service, but it is especially useful for companies that might not have the time to collect regular data. We do that part for you so that you can focus on improving where necessary to boost ROI.

How invalid calls are Handled

If there’s one thing we all know about phone calls in the 21st century, it’s that you are bound to get a spam call every now and then. This holds true for pay per call lead generation, although we are always working to limit the number of spam calls, wrong numbers, and other invalid calls.

But those calls will inevitably get through every now and then, which might lead you to ask the question: how does Service Direct handle those invalid calls?

At the end of 2021, we implemented a feature called Quality Check. With machine learning systems, we are able to automatically identify nearly 50% of spam calls and 40% of wrong number calls with around 80% accuracy, with these figures improving every day.

Example Note From Quality Check in mySD Leads Manager V2 Image Source

Our Quality Assurance team will then review these to determine if they are billable


You also have the ability to easily request that a lead be reviewed within 7 days of the lead delivery date. Our top priority is only delivering quality calls to your electrician company so we do everything we can to ensure you’re only paying for new potential customers.

Have Ultimate Control and Grow Your Electrician Business

Perhaps the part of our services that we are the most proud of is the fact that our electricians have ultimate control over their campaigns. It’s your business after all, so who are we to say what you can and can’t change when it comes to your marketing. 

Here are just a few of the elements that give you a high level of control over your experience and results:

  • Campaigns Manager: Our in-depth Campaigns Manager provides you with all of the key information about your campaigns in one place. You can sort through your campaigns here by multiple factors and make changes as you see fit.
  • Lead Manager: Our Lead Manager allows you to see an overview of your leads as well as listen to incoming calls and submit leads for review all in one easy to navigate space.


  • Lead Volume Control: There will be times when you can take on tons of new business and times when you are swamped. We want you to be able to adjust your campaigns easily for these situations. That’s why we make it easy for you to change your cost per lead, pause your campaigns, and set up/adjust ad schedules.
  • Service Area Adjustment: We give our marketplace clients the ability to add or remove zip codes to their service area at any time. This way you have full control over where you are receiving calls from.

These are just a few of the ways in which we give you ultimate control over your electrician campaigns so that you can manage the results you get from Service Direct.


The data presented in this blog should give you a pretty solid idea of what you might expect when buying our electrician leads. But you won’t really know until you start buying leads and seeing results. 

If you are able to answer your phone every time it rings, turn as many answered calls as possible into booked appointments, and make key adjustments to improve your ROI, you will likely see strong results like those reported here. 

The fact of the matter is that you won’t know until you give it a shot. But we’re confident that if you can turn calls into leads you’ll be successful at Service Direct.

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