Updated on January 11, 2024
As a pest control expert, staying on top of the latest industry news and trends helps you deliver the highest quality service to your customers and stay competitive. It’s no different for us at Service Direct.
For over 15 years, we’ve been delivering top quality business leads to pest control companies. But we’re still constantly monitoring key metrics to find ways we can optimize our service and drive great customers to your business’s phone lines.
We have two primary means of sourcing this data:
The insights we gather from this data allows us to constantly hone our services, but it also can give you a look at what to expect when buying pest control leads from Service Direct.
The first step to successfully using Service Direct’s Marketplace platform is understanding how pay-per-call works and your role in that success.
To sum it up, you provide the zip codes you service and the amount you're willing to spend on individual leads. We then use that information to bid on and buy live phone calls from people who are actively seeking pest control services in your area and send them directly to your phone. The best part is, Service Direct will only charge you for calls that meet our criteria of a “billable lead.”
Service Direct may not be the only lead generation company out there, but there are a few key differentiators that set us apart from the competition:
Before we dive into the data for an in-depth look at what kinds of pest control calls we typically see, we should point out that these results are based on average results reported by our customers or captured by our internal systems. Individual results may vary based on your service area, business model, and many other factors.
Now, let’s get to the data!
For starters, about 97% of our pest control leads are residential, with only 3% being commercial in nature. So if you’re looking for commercial leads, this may not be the lead generation service for you.
We can also look at which pests are most commonly called about. The biggest share of our calls are about bees (not honeybees), with over 17%. That’s followed by bed bugs (13%), mice (11%), and wasps (10%).
If you specialize in removing any of these particular pests, Service Direct’s leads are a great fit to help you grow your business – provided you know how to make the most of incoming phone leads.
Service Direct works with hundreds of pest control businesses across the country, from individual contractors to major pest control brands. Our mission is to provide the highest-quality calls possible and help each of our clients to meet their unique business goals.
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36% Percentage of calls where the caller has a service need. |
25% Average first call booking rate from calls with a service need. |
One of the most important metrics we try to improve is how frequently when your phone rings, it’s an actual potential customer calling, instead of a solicitor, existing customer callback, cancellation, job seeker, wrong number, or any other non-customer call you might receive.
About 36% of the calls that Service Direct sends to pest control companies are from potential customers. By adding our incoming calls to the ones your business is getting naturally, we can increase the overall rate of new customer calls. And don’t forget, billable leads need to meet certain criteria.
While these average statistics can give you a good idea of what to expect from buying pest control leads from Service Direct, we continue to leverage data even after you’ve signed on as a client. We also rely on key metrics to help our pest control clients improve their results.
That’s the purpose of Service Direct’s Call Insights Report. Our seasoned team of Quality Assurance experts review and analyze the recordings of your incoming calls and capture actionable insights and help you understand where your sales process can be optimized.
All of this useful info is delivered to you in a monthly Call Insights Report. Sound good? Did we mention that we offer a free trial for new customers? That way you can try it out and see for yourself if it’s right for your pest control company.
Spam calls have become an epidemic in recent years. Unfortunately, this does have some impact on the pay per call lead generation industry. Service Direct is consistently working to reduce the number of spam calls, wrong numbers, and other invalid calls that get through to our customers.
Central to this effort is our Quality Check feature. With the help of machine learning systems, we automatically identify nearly 50% of spam calls and 40% of wrong number calls with about 80% accuracy. And thanks to the nature of machine learning, the process is constantly improving.
Our Quality Assurance team will review each of your calls to determine whether they are billable. We also make it easy for you to request a lead review up to 7 days after the lead’s delivery date. It is our driving goal to provide the best possible leads, which means we’re always working to ensure our clients only pay for new potential customers.
Each business has a unique situation and unique needs, which is why Service Direct gives all of our pest control business clients the ability to fully manage their own campaigns. After all, it’s your business, so you should have ultimate say when it comes to your marketing approach.
Here are just a few of the tools and features that give you a high level of control over your experience and results:
By now you should have a good idea of what to expect when buying pest control leads from Service Direct. Still, what we’ve covered have just been averages. The best way to find out how well our system can work for your pest control business is by signing up!