How to Build a Pest Control Website that Converts
Updated on August 9, 2023
These days, it's not enough to just have a website for your pest control business. A recent study found that nearly 88% of web users said a bad user experience would keep them from returning to a website. If you want to convert prospective clients into paying customers with digital marketing, you're going to need a great pest control website.
Luckily, optimizing your website isn't as difficult as it might sound. In this article, we'll cover some of the simple things you can do right now to improve your pest control site's performance.
ENSURE YOUR WEBSITE'S TECHNICAL CAPABILITIES ARE STRONG
When potential customers visit your website, all they're likely to see is a collection of relevant images and engaging content. While those elements are certainly important, it can actually be more impactful to start with shoring up your site's technical foundation.
Even if you're not particularly tech-savvy, there are still things you can do to ensure your website's structural integrity remains secure.
- Using a Content Delivery Network over traditional hosting can provide faster page load times while optimizing images will reduce page sizes and speed up loading even further.
- Enabling gzip compression on your server is another surefire way to make sure visitors enjoy quicker responses and better performance.
- Additionally, ensuring responsiveness across all platforms is critical in today's multi-device world, while regular testing is a must to identify any problems that may not be visible at first glance.
- Finally, finding and fixing any broken links or slow-loading pages should be routine maintenance for website owners looking to prevent damage to their sites.
By taking these measures seriously, you can prevent damage to your website and ensure it maintains its technical strength so that it can keep running smoothly.
Include clear CALLS TO ACTION
When someone visits your website, what action do you ultimately want them to take? Whether it's making a purchase, setting up a phone call, or filling out a form, you need to include calls to action (CTAs) to make taking that next step as easy as possible.
What's more, the entire site layout should be designed to facilitate those desired actions. Content should be easy to navigate and understand; visitors should not get frustrated looking for specific products or services; and there should always be an easy way for visitors to contact you from any page on your site.
Including well-crafted, benefits-oriented CTAs you'll ensure that the pest control website truly supports its purpose of connecting potential customers with your services.
Once you've established a successful CTA, don't just rest on your laurels. Continually track its effectiveness and periodically test alternatives to ensure you're maximizing your website's conversion rates.
Remember: Keep it simple and effective!
Let Your Customer Experience Speak For Itself
Delivering a great customer experience is the name of the game, and demonstrating your company's reliability and trustworthiness can be a major selling point.
One proven-effective strategy for communicating this is dedicating an entire page on your website to customer reviews and testimonials. After all, who better to speak about the great service you provide than a satisfied customer?
Be sure to include a variety of comments from different types of customers, representing people who have had great experiences using each of the services you offer. Getting reviews for your pest control business may be easier than you anticipate, with 71% of consumers saying they are likely or very likely to leave a company review if the company makes it easy to do so.
For some businesses, case studies can also be a useful means of sharing your success stories. Typically they start by introducing a client, presenting the problem they were facing, describing the solution your pest control company provided, and then sharing data-driven results the client saw.
Together, these two forms of customer input can help create trust with potential buyers in the quality of your pest control service.
STRAIGHTFORWARD Copy
Whether you're writing a blog post or updating your pest control website, understanding your target audience is the key to creating content that resonates.
As an expert in pest control, it can be easy to slip into technical jargon without even realizing that your website visitors won't understand what you're talking about. Be careful when writing content for your website to speak in plain terms that will reach and make sense to non-experts (i.e. your customers).
All copy should be short and no-nonsense. You want to clearly convey your message in as few words as possible while still addressing their specific needs and how your service can address it.
In this way, you can ensure that your website content is precise and understandable for all of your visitors.
AWARDS AND AFFILIATIONS BUILD TRUST
When it comes to building trust with potential customers, affiliations with reputable professional organizations can go a long way to building your credibility. Customers look for these logos of affiliated organizations on your website as proof that your business is legitimate, up to industry standards, and will provide quality service.
Certifications of membership or even awards from trusted industry groups or business organizations like the Better Business Bureau or Home Advisor are a great way to quickly build viewer trust in a fraction of the time that it would take for them to read through credentials. More than 2 in 3 customers say they factor membership in such organizations into their decision when choosing a small business to patronize.
This method has proven itself time and time again as the go-to way of improving water damage websites' stance on quality and accountability.
All these elements put together paint an understandable yet reassuring picture of reliability. In other words, it pays to be credible!
introduce yourself with Video
Video marketing has become an increasingly important part of a well-rounded digital marketing plan, and your pest control website is a great place to use an embedded video to introduce your team and explain what you do. Many people would prefer to watch a short, professionally produced video than read a page of text.
In fact, 50% of customers reported that they'd be more likely to buy from a small business if the business's website featured videos introducing the company or highlighting its services.
Apart from a brief introductory video, there are several other types of videos you can showcase on your website, including demonstration videos, testimonial videos, and FAQ videos. Each can be used to engage potential customers in different ways.
For example, demonstration videos are a great way to show potential customers how your pest control services work or to educate your target audience on warning signs to look out for.
Testimonial videos are also a great way to give visitors a first-hand account of the quality of your work.
FAQ videos help to answer any questions that potential customers may have about water damage restoration.
If you're looking for a way to engage potential customers and showcase your expertise, then water damage marketing videos are a great option. By featuring different types of helpful videos on your website, you can make sure that potential customers have all the information they need to make an informed decision about using your services.
A solid technical foundation, clearly worded and easy-to-find calls to action, exceptional customer experience, and strategic inclusion of images, awards, and affiliations will all help your website become a lead generation machine.
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