Customer Spotlight: ASAP Appliance Repair

“Service Direct simplifies the process and makes it drop dead simple. This has freed up a lot of time so I can focus on the work.”

We spoke with Shaphan Hawks, owner of ASAP Repair, LLC, to learn more about how Service Direct has helped his business for our latest customer spotlight. Prior to starting with Service Direct, Shaphan had tried other common marketing services, from other lead generation companies to Google AdWords, and nothing was providing the simple, streamlined experience that he was looking for.

That is, until he signed up with Service Direct. After a quick and informative onboarding process, ASAP Repair was seeing high quality leads come in with minimal input from Shaphan and his team, giving them the opportunity to focus on what they do best.
Customer Spotlight - ASAP Appliance Repair Callout Stats

Q. How were you generating leads prior to using Service Direct?

A. We used a couple of marketing and lead generation services, but Thumbtack and Google Adwords were our primary tools for bringing in leads.

Q. When you were considering partnering with Service Direct, what specific business problems/challenges were you facing that you hoped we could help solve?

A. We were getting bogged down dealing with the constant frustrations of Google Adword verification and the significant learning curve to mastering the platform. Its unpredictable and inconsistent pricing was taking up too much time and not delivering the results we needed, especially for the time investment we were putting in.

We were looking for a simple solution that would just deliver good leads without all the fuss so that we could focus on our customers.

Q. How has Service Direct helped you solve the challenges you mentioned?

A. Service Direct simplifies the process and makes it drop dead simple. This has freed up a lot of time so I can focus on the work. We no longer have to spend hours trying to perfect our keywords or analyze results. We just set our service area, set our cost per lead, and answer the phone when leads come through. We’re getting high quality leads in our service area and at an affordable price and at a steady rate. You can’t ask for more than that.

Q. Which features/benefits have you found to be the most useful? Did you find a feature particularly useful that was surprising or unexpected?

A. We set our own cost per lead, which makes it easy to keep a lid on costs. Service Direct also lets us pause campaigns if and when we need to, so once we’ve gotten enough leads for a given time, or if we’re too busy to take on more jobs, we can turn off the faucet for a bit, then turn it right back on when we’re ready to start getting calls again.

Q. How does Service Direct stack up against the other Marketing Services you’ve used or are currently using?

A. Simply put, Service Direct delivers us the best leads and the highest volume of any of the marketing services we’ve used.

Q. What has been the best part of working with Service Direct?

A. The ease of implementation. It was so easy to get started on the Service Direct platform, and it’s so easy to maintain and manage our account.

After trying some other services and feeling like we needed to be experts in the marketing aspect of them, it’s been such a relief not having to worry about that part of the puzzle. Instead, we can focus on providing great service to the new customers Service Direct sends our way.