Customer Spotlight: ExP Contractors & Roofing

“When we get roofing leads from Service Direct, we can assume that the caller needs roofing services immediately and that it’s not a spam call. I always rush to the phone when I see Service Direct on the line.”

For our latest Customer Spotlight, we spoke with Sta’Cie Brooks, lead coordinator at ExP Contractors & Roofing, to discuss how Service Direct helps her business grow through high-quality lead generation.

Having worked with other lead generation companies in the past, ExP Contractors & Roofing wanted to eliminate the back and forth that results when potential customers fill out forms for services. Service Direct’s ability to deliver live calls from potential customers has been a game changer.

Stacie and her team have taken the high-intent calls provided by Service Direct and converted many of them into booked appointments. With a significant percentage of those booked appointments turning into jobs, Service Direct has helped ExP Contractors & Roofing maintain a steady pipeline of work.

Q: Before you started using Service Direct, what were your largest challenges surrounding lead generation and bringing in new business?

Prior to using Service Direct, we had difficulties simply getting in touch with potential customers. The delay between someone filling out a request for services and us calling them back leads to challenges.

This is mainly because when we attempt to call someone, they don’t answer. Whether they think we are a telemarketer or don’t want to answer calls from an unknown number, it leads to unnecessary back and forth. This is incredibly frustrating when you consider that they may be price shopping with other roofing companies or aren’t in immediate need of our services.

Q: What about Service Direct’s offering made you decide to give it a try?

The main feature of Service Direct’s services that was the most compelling to us was the ability to speak to the potential customer directly. Being able to ask questions and learn details about their roofing needs in the moment rather than waiting for back-and-forth communication is key to increasing booked appointments.

When Service Direct connects us directly to potential customers, they often immediately need our services, which allows us to set up crucial appointments immediately.

Q: What other types of Marketing Services were you using prior to working with Service Direct?

Before working with Service Direct, we had tried other lead generation services. We also use social media to market our services to potential customers in our area.

Q: How does Service Direct stack up against the other marketing services you are currently using?

Service Direct leads are some of the more expensive lead sources out there, so the partnership can be intimidating at first. But, we’ve found that the high quality of the leads more than makes up for the cost.

Service Direct has provided a solid return on investment by delivering high-quality leads that convert into real jobs. The revenue generated from booked projects outweighs the cost of the leads, making it a valuable and profitable tool for our business.

Q: What has been the best part of working with Service Direct?

For us, the best part of working with Service Direct is the straight-to-business mindset of their services. There’s no delay with lead delivery and we are able to help the customers right away.

Service Direct sends the call straight to us without requiring potential customers to fill out a form or questionnaire, which not only helps us make better connections with customers but also ensures that they get immediate help when they need it.

When we get roofing calls from Service Direct, it’s usually a safe bet that it’s not a spam caller or wrong number but a real customer who needs our services. I always rush to the phone when I see Service Direct on the line.

Q: Why would you recommend Service Direct to other potential companies looking to grow through lead generation?

I would recommend Service Direct to other companies because it provides high-quality, exclusive leads that convert into real jobs.

The service calls directly to our phone eliminate wasted time and help us connect with serious customers who need our services, often immediately. It’s an efficient, cost-effective way to generate business and keep a steady flow of roofing projects coming in.

Q: Can you tell us more about the quality of leads you receive through Service Direct?

With Service Direct, we consistently receive high-quality calls from real customers looking for roofing services, with many of them converting into scheduled jobs. This system has helped us maintain a steady pipeline of work.

Additionally, a significant percentage of our booked appointments through Service Direct turn into actual jobs. The leads are high intent, so we typically see a high conversion rate once we connect with the customer. Service Direct is a reliable source for securing new roofing projects.