At Service Direct, we’re always inspired by the ways our customers use our platform to grow their businesses. One of those success stories comes from Infinity Exteriors, a roofing company that has been serving homeowners for more than a decade.
Known for their craftsmanship, community involvement, and reputation for trust, Infinity Exteriors has built a strong foundation for growth.
But like many service businesses, they faced challenges along the way.
Despite running a comprehensive marketing program, Infinity Exteriors often dealt with inconsistent lead flow, time-intensive campaign management, and leads that didn’t always convert into real jobs.
That’s when they turned to Service Direct for a more reliable solution.
We spoke with Ethan Van De Hey, Marketing Manager at Infinity Exteriors, to learn more about the company’s journey, how Service Direct helped overcome those challenges, and the impact it’s had on their business today.
“Service Direct delivers a steady stream of high-quality, exclusive leads that is so reliable, we can focus on growing the business instead of managing multiple marketing channels or sorting through unqualified prospects.
This has improved our booking rates, strengthened our sales pipeline, and allowed us to grow more efficiently with better control over our marketing investment.”
- Ethan Van De Hey, Marketing Manager at Infinity Exteriors
Ethan explained that while Infinity Exteriors had built a strong marketing foundation through many channels—paid search campaigns, local SEO, social media advertising, referrals, home shows, and branded visibility—the results were not always consistent.
The biggest challenge was lead quality. Despite significant investments, many inquiries did not convert into projects. Lead flow was also uneven, especially during slower seasons when referrals and events were less effective.
On top of that, the team struggled with the time and effort required to manage multiple lead sources, which made it difficult to scale efficiently while maintaining a healthy return on investment.
According to Ethan, the appeal was clear from the start: Service Direct provided exclusive, high-quality leads delivered in real time.
That meant Infinity Exteriors could focus on connecting with the right homeowners rather than spending time sifting through unqualified prospects or managing several different platforms.
Ethan said that the ability to receive exclusive leads in real-time has been especially valuable because it allows the team to respond quickly, which in turn increases conversion rates. He also pointed to the flexibility of targeting preferences and budget control, which has helped them stay efficient and focused on the right markets.
An unexpected benefit, according to Ethan, was the transparency of Service Direct’s reporting tools. These tools gave Inifinity Exteriors clearer insights into lead performance and helped them make more informed decisions.
“Unlike broader digital platforms that require ongoing adjustments and oversight,” Ethan said, “Service Direct offers a more streamlined and focused approach.”
He explained that Service Direct stands out by delivering more consistent lead quality and offering better control over how they manage their campaigns.
“The exclusivity of the leads, combined with the ability to track performance and adjust in real time, has made Service Direct a more efficient and cost-effective solution for generating new business.”
- Ethan Van De Hey
For Ethan, it comes down to the reliability of lead delivery and the ease of managing Service Direct campaigns. Additionally, he praised the Service Direct team as responsive, supportive, and committed to helping their business succeed.
“Knowing we can count on a steady stream of qualified leads without constantly adjusting settings or chasing down support allows us to focus more on closing jobs and growing the business.”
“I would recommend Service Direct to other companies because it delivers high-quality, exclusive leads in a simple and effective way,” Ethan said.
The platform, he explained, is easy to use and gives companies control over their budget and targeting. With the addition of transparent reporting, companies gain a clear picture of performance.
“It’s a reliable solution for businesses that want to grow without the hassle of managing complex marketing campaigns,” he said.
“The ROI continues to justify the spend, with a clear increase in both lead volume and job bookings compared to other platforms.
Because the leads are exclusive and well-targeted, we’ve seen a higher conversion rate and better efficiency in our sales process, making Service Direct a valuable part of our overall marketing strategy.”
With Service Direct, Infinity Exteriors has steadied and supercharged its lead flow, enhanced its sales pipeline, and grown more efficiently.
As they continue to scale, this partnership remains a foundational element in their success story.