How much do service direct carpet cleaning leads cost header image
October 05, 2023 by Service Direct

How Much Do Service Direct Carpet Cleaning Leads Cost?

For carpet cleaning businesses, the key to success often lies in securing a steady stream of high-quality leads. 

In the age of digital marketing, harnessing the power of a lead generation service can make all the difference between thriving and merely surviving. But it’s important to know what to expect before diving headfirst into a lead generation partnership.

At Service Direct, we offer tailored solutions to connect your carpet cleaning company directly with potential customers who need your services.

In this blog, we'll help you understand how much carpet cleaning leads cost when you buy them from Service Direct. To do this, we’ll explain the types of leads Service Direct offers as well as the factors that influence lead costs. 

Whether you're a seasoned business owner or just starting in the industry, understanding the factors that affect lead cost is crucial for growing your carpet cleaning business.

What Types of leads does Service Direct offer?

At Service Direct, we primarily focus on driving high-quality phone leads to your carpet cleaning business. These leads are primed to convert and tend to work well for service businesses. 

For some industries, we also offer form leads. These leads work especially well for businesses that are able to stand above their competitors and win hard-to-get jobs. Ultimately, it’s important that you understand the types of leads we offer before investigating the cost of those leads. 

Carpet Cleaning Pay Per Call Phone Leads

Phone leads stand out as a primary way to connect businesses with potential customers. These leads involve people actively seeking carpet cleaning services picking up the phone to call your business directly. 

By harnessing the immediacy of phone leads, carpet cleaning companies can engage with prospects in real time. You can answer questions, address concerns, and foster a personal connection from the outset.

We offer exclusive phone leads to our carpet cleaning partners, which means leads are never shared with competitors. Exclusive phone leads empower you to tailor your approach, showcasing your expertise and commitment to customer satisfaction from the outset. 

Because phone leads offer a direct and immediate connection with potential customers, they tend to be more costly than other, lower-conversion lead types. But, the ROI potential typically makes the lead cost worth it. 

The key to making the most of phone leads lies in your ability to turn every call into a booked appointment. That means following up with potential customers, winning back lost jobs, and turning existing customers into repeat jobs

By answering the phone every time it rings and training your sales team to convert as many calls as possible into jobs, you’ll be well on your way to making the most of every penny spent on lead generation.

Form Leads

Another important type of lead to understand is Form Leads. Form leads are generated when potential clients submit detailed requests for services through online forms. 

While form leads offer a structured approach to gathering information, allowing businesses to better understand customer needs, they also come with the challenge of potential delays in response times.

They also tend to be slightly cheaper because they have lower conversion potential.

An example of a multi-field lead form for service businesses

Currently Service Direct offers form leads for a limited number of our verticals. We've determined these industries based on careful research, but we are constantly working to expand this offering into more verticals and geolocations.

See How Many Leads We Have in Your Area

How to Choose Carpet Cleaning Cost Per Lead

Selecting the appropriate cost per lead for your carpet cleaning business is a strategic decision that requires careful consideration of your budget, goals, and overall marketing strategy

Service Direct understands the importance of flexibility in this regard, which is why we give you complete control over your CPL. 

This is largely because we understand that the value of a lead will vary from company to company. If we send 10 leads to company A and company B, and A books 8 out of 10 but B only books 3, those leads are going to be worth more to company A. They would then set their CPL higher to reflect that.


When deciding on a CPL, it's crucial to assess the quality of leads generated and the competition in your area. 

The higher your CPL, the more leads you will receive. That’s why it’s critical to be aware of the competition in your area.

Service Direct provides transparent insights into lead quality, enabling businesses to make informed decisions about their marketing spend.

By understanding the lifetime value of a customer and the conversion rates associated with different CPLs, carpet cleaning companies can optimize their lead generation strategy, maximizing the efficiency of their marketing budget and ultimately driving sustainable growth.

How Does Location Affect Carpet Cleaning Cost Per Lead?

There are a number of factors that influence how much you will need to pay for each lead. These include competition, industry, and, most importantly, location.

Location will play a huge role in how much a competitive carpet cleaning cost per lead is. 

For example, the national average CPL for carpet cleaning companies we work with is around $21. In the state of California, however, the average is closer to $16. And in a city, like Sacramento, it’s even lower at $10.

This is just one way to exemplify that location plays a major role in your CPL.CPL Map Carpet Cleaning

What is the Cost of Carpet Cleaning Leads in My Area?

Now that you have a solid understanding of the types of leads Service Direct offers and the factors that affect the cost of those leads, you can determine how much you should pay for leads in your area. 

Contact one of our account specialists and they will be able to provide you with data on average CPL in your area. Combine that with average lead volume and you’ll be well on your way to knowing how much you’ll pay for carpet cleaning leads.

Schedule a call to learn about the average CPL in your area


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