Roofer Email Marketing Tips & Tricks to Generate Leads
August 03, 2022 by Taylor Stafford

Roofer Email Marketing Tips & Tricks To Generate Leads

Email marketing is a great way to reach out to potential and current customers. It's a way to build relationships with customers, remind them of your services, and generate leads. Roofers can use email marketing to achieve three main goals: increase delivery rates, increase open rates, and increase click-through rates. In this blog post, we will discuss how to go about achieving these goals and provide examples of email marketing done well. Email marketing may seem overwhelming at first, but it is doable for any small business and it's well worth all the effort you put in!

Email Marketing ROI Stat - Gears

With the right email list, content, email frequency, and testing, the payoff can be well worth it. But absent a plan, you could end up doing more harm than good. Don’t fret just yet, we’ve got some great plumber email marketing tips to get you on the right track for plumber email marketing best practices to grow your business!

Decide What Part Email Marketing Will Play in Your Overall Marketing Strategy

Email marketing can be beneficial for roofing companies in a variety of ways. For example, email marketing can help to nurture and inform current customers, bring in new leads, and balance the workflow during the slow season. Email marketing is also a beneficial way to increase roofing leads. When potential customers see that your company is sending out informative and helpful emails, they are more likely to trust your company and consider you when they are ready to purchase a new roof.

Establishing a goal for your email marketing campaign is the first step to increasing your roofing leads. Once you know what you want to accomplish with your email marketing, you can tailor your content and design to fit your goals. By taking the time to establish a goal for your email marketing campaign, you can ensure that your campaign is successful and that you are able to increase your roofing leads.

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TO INCREASE DELIVERY RATES, CLEAN YOUR EMAIL LIST

Any business that relies on email to communicate with customers or prospects knows that deliverability is crucial. After all, if your emails can't get through to the people on your list, you're not going to be able to achieve your goals. So how can you make sure that your delivery rates are as high as possible? The answer is simple: by keeping your email list clean.

When you have a clean email list, you're much more likely to see your messages delivered successfully. That's because a clean list is free of invalid, inactive, and duplicate addresses—all of which can hinder deliverability. By cleaning your list regularly, you can ensure that your messages always reach their intended audience. So take the time to remove inactive subscribers, duplicates, and hard bounced email addresses and always make sure your list has up-to-date email addresses.

When you have a higher deliverability rate, you'll be able to improve your results and reach more people with your message. So if you're looking to increase your leads, cleaning your email list should be at the top of your to-do list.

Bounces, Unsubscribes & Spam Flags Impact Delivery Rates

 

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YOU CAN INCREASE YOUR OPEN RATES BY ADJUSTING YOUR EMAIL SETTINGS

As a roofer, you know that email marketing is a essential part of your business. However, you may not be aware of how important your email settings are to the success of your campaigns. Here are three ways you can adjust your settings to increase open rates:

  • Optimize for mobile. More and more people are reading their emails on their phones, so it's important to make sure your messages look good on a smaller screen. Check that your subject lines and preview text are easy to read, and use a single-column layout for your email body.
  • Set delivery day/time for optimal engagement. Depending on your roofing business, you'll want to experiment with different days and times to see when your prospects are most likely to engage with your emails. For example, if you're targeting homeowners, you might find that they're more likely to read their email on weekends.
  • Use an attention-grabbing sender name. People are more likely to open an email if it's from someone they know and trust. In roofing, that could mean using the name of your company or the name of a salesperson. You could also experiment with using personalization tags, like {!FirstName}, in your sender name field.

These are just a few ways you can adjust your email settings to improve open rates. By taking the time to optimize your settings, you'll be well on your way to achieving success with roofing email marketing.

 

YOU CAN IMPROVE OPEN RATES BY MAKING CHANGES TO YOUR SUBJECT LINES

If you're a roofer, email marketing is a great way to reach out to potential customers. But if your open rates are low, it's possible that your subject lines could use some work. Here are a few tips to help you improve your open rates:

  • Use an emoji in your subject line. A little bit of personality can go a long way, and using an emoji can help make your subject line stand out in a crowded inbox. Just make sure to use only one emoji, or else your subject line may look cluttered.
  • Offer value in 7 words or less. Your subject line should be concise and to the point, offering value that will entice the reader to open the email. Try to sum up what's inside the email in just a few words.
  • Use tools to get your subject line graded. There are online tools that can help you rate the quality of your subject line, so you can see how effective it is likely to be. This can be a great way to fine-tune your subject lines and improve your open rates.
  • Be strategic about your preview text. The preview text is the brief snippet of text that appears underneath your subject line in the inbox. Make sure to craft this carefully, as it can play a role in whether or not someone clicks through to read your email.
  • Personalize your subject lines. Addressing the reader by name in the subject line can be a great way to increase open rates, as it makes the email feel more personal and tailored specifically for them. However, only do this if you're confident that you have their correct name - otherwise it could come across as sloppy or unprofessional.

By following these tips, you can improve your open rates and make sure your roofing business' emails are actually being read.

Free Download: The Ultimate Roofing Marketing Guide

IMPROVE YOUR OVERALL CLICK-THROUGH-RATE BY WRITING GREAT EMAIL COPY AND SPENDING TIME ON FORMATTING.

If you're a roofing business and you want to improve your overall click-through rates, writing great email copy and spending time on formatting is a must. Data has consistently shown that email campaigns with compelling, relevant, and informative content perform better than those without. So, what can you do to make sure your roofing business's emails are up to par?

roofing-email-example

For starters, use a single call to action. This will make it easy for recipients to know what you want them to do, whether it's click through to your website or call your business. Additionally, personalize your emails as much as possible. This could mean adding the recipient's name in the subject line or including information relevant to their location. Lastly, keep your emails short and easy to read. No one wants to read a long, drawn-out email from a roofing company (or any company, for that matter). So, focus on making your point quickly and efficiently. 

By following these tips, you're sure to see an improvement in your roofing business's overall click-through rates. Great email copy and formatting may seem like small details, but they can make a big difference in the success of your campaigns.

What Types of Email Campaigns Will Work Best For My Roofing Company?

There's no doubt that email marketing can be a powerful tool for roofing companies. After all, it's an inexpensive way to reach a large audience, and it can be highly targeted to your ideal customer. But with so many different types of email campaigns to choose from, how do you know which will work best for your roofing business?

Here are a few of the best email campaign ideas for roofers:

  • Seasonal promotions. Take advantage of key roofing seasons by sending out special promotions or discounts. This is a great way to generate leads and get people in the door (or on the roof!).
  • Newsletters. Keep your customers and prospects up-to-date on what's new with your roofing company by sending out regular newsletters. Include information on new roofing products, upcoming roofing events, or special offers.
  • Contest and giveaway announcements. Who doesn't love a good contest or giveaway? Use email to let people know about any contests or giveaways you're running—this is a great way to generate interest and build your mailing list.
  • Educational resources. Help your customers and prospects learn more about roofing by sending them educational articles, videos, infographics, or other resources. Not only will this help them make better decisions about their roof, but it will also make them more likely to remember you when they're ready to buy.

Email marketing can be a highly effective way to grow your roofing business, but only if you use the right strategies. By using some of the ideas above, you can make sure your email campaigns are working hard to generate leads and build your business.

 

Email marketing is one of the most effective ways to reach out to potential roofing customers. By sending targeted and informative emails, roofers can connect with potential customers, build trust, and ultimately generate more business. However, email marketing is not a "set it and forget it" proposition.

In order to be successful, roofers need to put effort into developing compelling content, crafting attractive design, and segmenting their audience. Additionally, roofers need to continually monitor their email campaigns to ensure that they are achieving their desired results. By following these best practices, roofers can maximize the effectiveness of their email marketing campaigns and grow their roofing businesses.

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