How to Grow Your Roofing Company with Facebook Ads
August 18, 2022 by Taylor Stafford

How to Generate Roofing Leads with Facebook Ads


Facebook has over 2 billion users and continues to grow. It is no surprise that Facebook Ads is one of the most popular ways to advertise. Facebook Ads allows you to target a very specific audience with your message, and you can use Facebook's powerful algorithms to make sure your ads are shown to people who are most likely to be interested in what you have to say. However, in order to take full advantage of Facebook ads, you must first understand how they work.

In this article, we will describe ad formats, objectives, budgets, audience targeting, and we'll include examples of Facebook ads for your roofing business! With so many roofing companies competing for attention on Facebook, it is important to make sure your ads stand out from the rest. So if you're looking to get more customers for your roofing business, using Facebook ads is a big help in achieving that goal.

Free Download: The Ultimate Roofing Marketing Guide


Most Effective Lead Generation Tactics - Facebook

How Can Facebook Help You Achieve Your Marketing Goals?

Facebook Ads are a vital piece of any roofing marketing strategy. Facebook Ads allow you to target customers based on their location, age, gender, and interests. Facebook also allows you to target Facebook users who have already visited your website. Facebook Ads are an effective way to reach out to potential customers and generate leads for your roofing business.

When used correctly, Facebook Ads can be a powerful tool for driving sales and growing your business. However, Facebook Ads can also be costly if not used correctly. As a result, it is essential to understand how Facebook Ads work and how to create an effective campaign before diving in headfirst. With a little bit of planning and research, Facebook Ads can be a valuable addition to your roofing marketing strategy.

Schedule Free Marketing Consultation

What are Facebook Ads and How Do They Work?

Facebook offers a variety of ad types that can be used to reach potential customers, and understanding the different options is an important part of getting the most from your Facebook Ads spend. Facebook In-App Ads are served within the Facebook app, and can be a great way to reach users who are already engaged with the platform.

In-App Ads to your website are served within Facebook, and can be a effective way to reach users to direct users straight to your website. Third party Facebook Ads to your website are served on websites and apps that partner with Facebook, and can be a great way to reach a broader audience. No matter which type of Facebook Ad you choose, understanding how each one works is essential for getting the most from your investment.

Facebook Ad Types


Facebook Ads is a great way to get roofing traffic to your website.  Facebook Pixel is a snippet of code that you add to your site that tracks conversions that occur from traffic sent to your site through your Facebook Ads. Facebook Ads can be very effective for roofers, but only if you install the Facebook Pixel.

The Facebook Pixel will allow you to track how many people who click on your ad actually convert into leads or customers. This information is vital for understanding the effectiveness of your Facebook Ads campaign and ensuring that you are getting a positive return on investment.


Facebook Ads for roofers can be a great way to target potential customers and grow your business. However, it is important to understand the different objectives available in order to create an effective campaign. The 3 categories are Awareness, Consideration, and Conversion.

  • Awareness objectives are designed to increase brand awareness and reach as many people as possible.
  • Consideration objectives are designed to get people interested in your product or service.
  • Conversion objectives are designed to get people to take action, such as making a purchase.

By understanding the different objectives, you can create a campaign that is tailored to your specific goals. Facebook Ads can be an effective tool for growing your roofing business, but only if you use the right objective for your campaign.



In order for Facebook Ads to be effective, they need to be done correctly. One of the most important aspects of an effective Facebook Ad is the image. The image is what will first catch a potential customer's eye and draw them into the ad. For this reason, it is important to use bright colors and images that will stand out. It is also important to use images that evoke positive emotions such as happiness. For example, a smiling family in front of their brand new roof. Using humor is also a great way to make your ads more memorable. Finally, make sure that text takes up no more than 20% of the image, although ads will no longer get rejected if there's more text, ads still perform much better when you stick to the 20% rule. By following these tips, you can create Facebook Ads that are more likely to stick out and convert into leads.



Facebook Ads allows you to set a budget on the amount you want to spend. We recommend that you set your budget at the campaign level, so that Facebook can optimize where your ads are shown to get the most results.

Facebook Ads is an analytics-driven platform—meaning that Facebook will use its algorithms to show your ads to people who are most likely to convert. In other words, you're not just paying for ad space—you're paying for results. And that's what makes Facebook Ads so effective. When done correctly, Facebook Ads can be a powerful way to grow your roofing business.


With Facebook's targeting options, you can make sure that your ads are being seen by the people who are most likely to convert. Here are 4 of the most effective ways to utilize Facebook audience targeting for your roofing business:

  •  Target your current and past customers. Facebook allows you to upload lists of your customers' contact information, so that you can target them directly with your ads. This is an especially effective strategy if you have a special offer or promotion that you want to promote to your existing customer base.
  • Target similar people as your current customers with lookalikes. Facebook's Lookalike Audiences feature allows you to create an audience of people who have similar characteristics to your existing customers. This is a great way to reach new potential customers who are likely to be interested in your roofing services.
  • Target specific service areas and include them in your ads. When you're creating your ad copy and images, be sure to include mention of specific service areas that you cover. Facebook allows you to target people in specific geographic locations, so this is a great way to make sure that your ads are being seen by people who live in areas that you serve.
  • Retarget your website visitors and blog post readers with a special offer. Facebook's retargeting features allow you to show ads to people who have already visited your website or read your blog posts. This is a great way to stay top of mind with potential customers and convert them into leads or sales.



How Much Does it Cost to Advertise Roofing Services on Facebook?

The cost of Facebook Ads varies depending on a number of factors, such as your target audience, the geographical area you are targeting, and the time of year. The average cost per click for Facebook Ads is $2.50, and the average cost per thousand impressions is $11.49. Facebook Ads is a relatively inexpensive way to reach out to potential customers, and it is an effective way to generate leads for your business. With some careful planning, you can easily create an effective Facebook Ads campaign that fits your budget.

For example, targeting homeowners in your area who are likely to need roofing services is a good way to get started. You can also try running your Facebook Ads during off-peak times, when costs are typically lower. By taking the time to research and plan your Facebook Ads campaign carefully, you can keep your costs down and reach a wide audience of potential customers.

Roofers' Successful Facebook Ads

Facebook Ads can be a great way to grow your roofing business, but with so many options available, it can be hard to know where to start. Luckily, we’ve done the research for you and compiled a list of the most effective Facebook Ads for roofers.

Free Download: The Ultimate Roofing Marketing Guide

Take Advantage of Seasonal or Timely Deals by Implementing Conversion Ads

For roofing businesses, seasonal Facebook Ads is a great way to attract customers. As most roofing projects are undertaken in the spring and summer, running Facebook Ads during these seasons ensures that potential customers are aware of your business when they are beginning to plan their roofing projects. 


Source: BesTex Solutions

Use Before and After Ads to Build Trust

Another type of Facebook Ad that can be particularly effective for roofers is a “Before and After” Ad. This type of Ad showcases the before and after photos of a roofing project, highlighting the quality of the work. “Before and After” Ads are especially effective because they allow potential customers to see the results of your work firsthand.


Source: Discount Maintenance Service LLC

Feature a Customer Testimonial on your Engagement Ads.

When it comes to roofing businesses, customer testimonials can be a powerful Facebook ad strategy. Why? Because potential customers want to see that your business is reliable and trustworthy. And what better way to show that than by featuring positive reviews from past customers? When someone is looking for a roofer, they're likely to search on Facebook and other social media platforms. By featuring customer testimonials in your Facebook ads, you'll be able to reach them right where they're already searching. 


Source: Discount Roofing

Gain Customers by Using Video Ads to Showcase Your unique Selling Points.

Videos are an engaging medium that can capture the attention of Facebook users scrolling through their News Feeds. A well-made video ad can show off the quality of a roofing business' work, as well as highlight customer satisfaction. 


Source: Prestige Roofing

Facebook Ads are a great way to attract new customers for your roofing business. With Facebook Ads, you can target your ads to people who live in your area and who are interested in roofing. Facebook also allows you to track the results of your ads so you can see how many people clicked on your ad and how many people bought something from your website. Roofing is a competitive industry, and Facebook Ads can give you the edge you need to attract new customers. Thanks for reading and good luck advertising!

Related Content

Download Roofing Marketing Guide

Learn More About Marketing Your Business

Start Growing Your Business with No Risk Get Leads Now