6 Top Marketing Companies for Roofers
Choosing the right marketing partner can make a huge difference for roofing businesses.
Whether you’re a small local roofer trying to get your phone to ring or a growing company looking to scale, the right marketing company can help you reach nearby homeowners when they need you most. This is especially important when storms, leaks, or aging roofs become urgent problems.
In 2025, homeowners are quicker than ever to search online for roof inspections, repairs, and replacements. They expect fast responses, clear reviews, and easy ways to contact a company. That means roofers need a marketing strategy built around visibility, trust, and real leads—not just clicks.
Below, you’ll find simple, helpful information about some of the top companies helping roofers get more jobs in 2025. Use this guide to find a partner that matches your goals, budget, and service areas.
But First: Why is Digital Marketing Important for Roofers?
Roofing is a high-trust purchase that often comes with urgency. Homeowners want someone local, reviewed, and available right now. Most homeowners won’t call multiple companies; they choose the one they feel confident about the fastest.
Digital marketing encompasses all online promotional efforts aimed at reaching and engaging potential customers for your roofing business. It can be done through many different channels such as search engine optimization (SEO), paid ads, and social media promotion.
By leveraging the power of search engines, your website, email, and other digital platforms, roofing companies can use digital marketing to build brand awareness, generate leads, and ultimately drive sales.
With 66% of consumers researching businesses on Google, it’s critical that you have a strong foothold in the online space.
Strong marketing helps roofing companies:
- Show up at the exact moment a homeowner is looking
- Build trust instantly with reviews, photos, and proof of work
- Get more calls without door knocking or cold outreach
- Stand out in competitive markets, especially after storms
- Grow in a predictable way with real, trackable results
A reliable marketing partner understands these needs and focuses on real leads, not just impressions or website visits.
What's new for Roofers in 2025?
Small businesses must keep up with both major and minor changes in their industry, especially in a time when those changes can happen rapidly.
Here are a few elements affecting roofing marketing this year:
- Most roofing searches happen on mobile devices.
- Local map listings (Google Business Profile) generate more leads than traditional websites for many roofers.
- Reviews matter more than websites for building trust.
- Short videos (before/after, drone footage, inspections) boost credibility faster than text.
- Response speed influences whether a lead chooses you or another roofer.
Roofer Marketers
Roofer Marketers stands tall as one of the premier digital marketing agencies specializing in the roofing industry.
Image source: Roofer Marketers
Roofer Marketers focuses exclusively on the roofing industry, helping contractors attract more local customers using strategies built around how homeowners shop for roofing services today.
They offer website management, local SEO, paid ads, social content, and review building. Their specialty is helping smaller roofing companies compete against bigger regional brands through affordable, niche-focused digital campaigns.
A few highlights of Roofer Marketers' services include:
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Customized Solutions: Tailored digital marketing strategies to meet the unique needs and goals of each roofing company.
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Search Engine Optimization: Comprehensive SEO tactics to boost online visibility and attract organic traffic.
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PPC Advertising: Effective pay-per-click advertising designed to generate high-quality leads.
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Tracking and Reporting: Data-driven decision-making with detailed analytics and transparent reporting.
Best for: Roofing companies that want a dedicated roofing-only marketing partner with full-service support.
Contractor Dynamics
Contractor Dynamics helps roofing companies build long-term marketing systems through traini ng and hands-on support. Instead of fully outsourcing your marketing, you learn how to create ads, content, and branding that consistently brings in leads. They specialize in helping roofing businesses get control of their own growth instead of always depending on outside agencies.
Image source: Contractor Dynamics
Key services offered by Contractor Dynamics include:
- Marketing training & coaching for roofing teams
- Advertising strategy & ad creation support
- Social media & branding education
- Content marketing frameworks for roofers
Best for: Roofers who want to learn marketing in-house and build long-term brand visibility.
WebFx
WebFX is a large marketing agency across many industries, including roofing. Their strength is deep analytics and data-driven performance. They offer SEO, PPC advertising, website building, and content marketing. Although they aren’t roofing-exclusive, they provide scalable plans for roofing businesses that want sustained organic growth and strong tracking.
Image Source: WebFX
Some benefits that roofing companies might see from WebFX:
- Strong data & ROI tracking
- Scales as roofing companies grow
- Long-term SEO strategy for large markets
- Transparent reporting tools
Best for: Roofing companies looking for analytics-driven marketing and long-term search growth.
Roofing Marketing Pros
Roofing Marketing Pros focuses on generating leads for roofing companies through Facebook ads, Google Ads, and localized landing pages. They create campaigns geared toward homeowners searching for roof repair, replacement, or inspection services. Their approach helps roofers scale by improving lead quality and targeting the right neighborhoods.
Image source: Roofing Marketing Pros
Key features include:
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Conversion-Optimized Websites: Roofing Marketing Pros designs and optimizes websites to convert visitors into potential customers effectively.
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SEO Strategies: Leveraging local SEO tactics, they'll help increase your roofing business's visibility in local search results, attracting customers in your area.
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Google Ads Management: Roofing Marketing Pros runs effective Google Ads campaigns to drive traffic and capture leads for your roofing services.
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Social Media Ads: They utilize social media platforms like Facebook, TikTok, and Instagram to reach and engage with potential customers, fostering brand loyalty and customer relationships.
Best for: Roofers that want paid advertising and lead funnels managed for them without hiring a large agency.
Service Direct
Service Direct strives to be a leading player in the realm of digital marketing for roofing companies. We pride ourselves on our data-driven approach and unwavering commitment to delivering tangible results.
With a focus on maximizing return on investment (ROI) and lead generation, Service Direct provides innovative lead generation solutions designed to propel roofing businesses to new heights.
We work with roofing companies large and small across the country to deliver high-quality leads from people actively seeking your services.
A few of our key features include:
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ROI-Driven Marketing: Focus on generating high-converting leads to maximize ROI.
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Performance-Based Advertising: Pay only for billable leads from people in your area seeking the services you offer.
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Exclusive Lead Generation: Leads are exclusive to your roofing company, which means you don’t have to compete with other roofing companies for the same call.
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Transparent Reporting: We provide comprehensive analytics and KPIs for informed decision-making.
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Unique Features: We offer several one-of-a-kind features with our services to help you gain insights into your lead generation success, including Quality Check powered by AI and Call Recap.
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Expert Team: Our team of digital marketing experts with industry-specific knowledge and experience is here to help ensure you are seeing the volume and quality of leads you’re looking for.
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Premier Customer Service: We have an incredible team of customer support specialists to help answer any questions you may have.
Best for: Roofers who don’t want a monthly marketing fee and prefer to pay only for real phone calls.
Hook Agency
Hook Agency works with contractors across the U.S., including roofing companies that want to improve their visibility. They specialize in SEO, website development, and branding that helps roofers look more trustworthy online. They’re known for strong messaging and design that sets roofing businesses apart in crowded markets.
Image Source: Hook Agency
Some of their features include:
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Contractor SEO with roofing focus
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Website design & branding
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Blog + content strategy
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Google Business Profile optimization
Best for: Roofing businesses that want strong branding and local SEO support.
Final Tip: Choose a Marketing Partner That Fits Your Goals
The best marketing company depends on what you need right now:
- Want full support? Choose a full-service agency.
- Want predictable, guaranteed leads? Try pay-per-call.
- Want to build long-term brand visibility? Invest in SEO and content.
The right marketing partner should fit your goals, budget, and service areas.
IN CONCLUSION
Choosing the right marketing partner can have a big impact on how consistently your roofing business grows. Whether you want help with ads, need a better website, or prefer to only pay for real phone calls, there are a variety of companies designed to support roofers at every stage.
Take the time to think about your goals, your budget, and the types of customers you want to attract. With the right partner by your side, you can stay visible in your local market and keep your schedule full with quality roofing jobs all year long.
Author's Note: This blog was originally published July, 2023 and has been updated to reflect current trends and data.
