How to Make Your Roofing Website Turn Visitors Into Customers
April 15, 2022 by Taylor Stafford

How To Make Your Roofing Website Turn Visitors into Customers


If you're a roofing company, it's important to have a website. Not only does it give you an online presence, but it's also a great way to convert visitors into customers. In this blog post, we'll discuss the best tips for creating a website that turns visitors into paying customers. Some of those tips include having a strong technical foundation, clear and concise call to actions, testimonials from happy customers, industry awards, videos showcasing your work, and more! When you learn how to implement these tips into your roofing website, you'll see amazing results!

Free Download: The Ultimate Roofing Marketing Guide

Make Sure Your Website's Technical Foundation Is Strong

A roofing company's website is its digital storefront, and first impressions matter. If a potential customer clicks on your roofing website only to find that it's slow to load or that the design is poor, they're likely to click away and go to a competitor's site. It's essential to ensure that your roofing website is loading quickly and efficiently on all devices, regardless of user location. Additionally, all images, videos, call to actions, and other content must be loading properly. The last thing you want is for a potential customer to click on your roofing website only to be met with an error message.

Checking your page load speed and ensuring that all content is loading correctly is vital to keeping potential customers engaged with your roofing company's website. Not only that, but it's also important to make sure your roofing website is mobile-friendly. With more and more people accessing the internet from their devices, it's essential to ensure that your roofing company's website can be easily viewed and navigated on a mobile device. Making sure your roofing website is up to par will help you engage potential customers and win new business.

Call to Actions Should be Clear

As any roofer knows, calls to action (or CTAs) are essential for attracting and converting new clients. After all, if potential customers can't easily figure out how to contact you, they're not likely to become paying customers. That's why it's so important to have an effective CTA on your roofing website. Here are a few tips to keep in mind:

  • Provide a clickable phone number at the top of the page. This way, potential customers can immediately get in touch with you without having to search for your contact information.
  • Use a chat box. This is a great way to answer any questions potential customers may have and give them more information about your roofing services.
  • Utilize forms. Forms are an easy way for potential customers to request a quote or schedule an appointment. Just be sure to keep the form short and sweet—no one wants to fill out a lengthy form just to get in touch with a roofer!
  • Consider building a personalized CTA. This could be something as simple as adding the customer's name to the CTA button or providing a discount for contacting you through your website. Personalized CTAs are more likely to convert than generic ones, so it's worth considering if you want to attract more roofing leads.

Following these tips, you can create an effective CTA that will help you attract more roofing leads and convert them into paying customers.


Source: Piney Orchard Roofing

Use Testimonials from Happy Customers

As a roofer, your website is one of your most important marketing tools. It's where potential customers go to learn more about your business and decide whether or not to contact you for a roofing estimate. Therefore, it's important to make sure your website is as convincing and trustworthy as possible. One way to do this is by displaying customer reviews prominently on your site.

Customer reviews let visitors see the authentic experience you provide from a customer's perspective. This can be extremely powerful in convincing someone to choose your roofing company over a competitor. After all, if customers are happy with your work, there's a good chance potential clients will be too.

There are a few different ways to ensure your customer reviews are seen by potential clients. First, try showcasing at least one testimonial on every page of your website. This will help give visitors a sense of what others have said about your roofing services. Additionally, you might want to create a separate testimonials page where customers can read longer reviews. Finally, case studies can also be helpful in showing the quality of work you provide. By taking the time to showcase customer reviews prominently on your website, you'll be more likely to build trust with potential clients and win roofing jobs.


Source: Houston Roofing & Construction

Copy Must be Clean and Clear

A roofing website is only as good as its content. In order to persuade your visitors to choose you over the competition, you need to have clean and clear copy that tells them why you're the best roofer for the job. But what exactly does clean and clear copy entail?

First and foremost, it's important to be informative. tell your audience what services you offer, what your experience is, and why you're the best roofer for the job. However, being informative is only half the battle - you also need to be convincing. Use powerful language that convinces your readers that you're the roofer they can trust.

It's also important to keep SEO in mind when writing your roofing website copy. Use relevant keywords throughout your site so that you rank high in search engine results. And finally, don't forget about cake layering. This refers to the practice of including multiple calls-to-action on each page of your site. By doing this, you increase the chances that visitors will take action, whether it's subscribing to your email list or calling for a free consultation.

By following these strategies, you can make sure that your roofing website has clean and clear copy that will persuade visitors to choose you over the competition.


Source: Professional Roofing Services

Free Download: The Ultimate Roofing Marketing Guide

Images, Awards, and Affiliations are Essential to Proving that You're Credible

The roofing industry is competitive, and it can be difficult to stand out from the crowd. One way to do this is by displaying authentic images and awards on your roofing website. This helps to show potential customers that you are a reputable and trustworthy business. It also helps to build confidence in your brand. When customers see that you have won awards or that your work has been featured in media outlets, they are more likely to contact you for a quote. In addition, displaying images of your work helps to give potential customers an idea of the quality of your workmanship.

One way to show this is by featuring team photos on your website instead of stock images. You can also display before and after photos of your roofing projects to showcase your workmanship. In addition, list any badges or affiliations with well-known organizations and awards you've won. When customers see that you have won awards or that your work has been featured in media outlets, they are more likely to contact you for a quote. This will help build trust with potential customers and convince them that you're the right roofer for the job.


Source: JC&C Roofing General Contractor Company

Make an Overview Video

Any roofing business wanting to grow their customer base should have videos on their website. Studies show that including product videos on a website can increase conversion rates by 144%. That’s nearly 2.5 times the conversion rate of a website without video! And when it comes to roofing, potential customers are looking for information that will help them make an informed decision about who to hire.

Videos are the perfect format for providing this information in an engaging and easy-to-digest way. Some ideas for roofing videos to include on your website are an overview of your roofing services, testimonials from happy customers, a tour of your roofing facility, and an introduction to your roofing team. By including these types of videos on your website, you’ll be able to show potential customers why you’re the roofer they should choose—and turn more website visitors into paying customers.


Source: Amstill Roofing

These roofing websites best practices are important to follow in order to help roofers grow their business and acquire more customers. By having a website that is informative, user-friendly, and visually appealing, roofers can attract more leads and convert more prospects into paying customers. It's the first place many potential customers will go to learn about your roofing business. That's why it's so important to make sure your roofing website has clear calls-to-action, testimonials, videos, awards, authentic images, and clean copy. These elements will help convince potential customers that you're the roofing business they should choose. They'll also help your roofing website stand out from the competition. So take the time to ensure your roofing website has all of these important elements. It'll be well worth the effort when you see how many roofing website visitors turn into customers!

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