Service Direct Named to Inc.’s 2026 List of Fastest-Growing Companies in the Southwest
We’re thrilled to announce that Service Direct has been ranked No. 59 on Inc.’s 2026 Regionals: Southwest list. This list recognizes the fastest-growing private companies across Arizona, New Mexico, Oklahoma, and Texas.
This recognition reflects a year of strong growth driven by continued innovation in our pay-per-call marketplace, expanded AI capabilities, and a deeper commitment to helping local service businesses generate high-quality calls.
Driving Growth Through Smarter Pay Per Call Lead Generation
At Service Direct, our mission is simple: connect service businesses with high-intent customers at the moment they’re ready to book.
Over the past year, we’ve made major investments in the tools and technology that power that mission, including:
- AI-driven optimization, helping businesses manage phone leads and connect with the right customers faster
- Enhancements to our lead quality and call verification systems, improving transparency and performance
- Continued expansion of our pay-per-call advertising platform, giving businesses more control over their customer acquisition
“These investments are helping us scale the marketplace while delivering better results for our partners. We’re connecting more homeowners with service professionals and driving meaningful growth for the businesses we work with.”
- Brian Abernethy, CEO & Co-Founder
Building a Stronger Pay-Per-Call Marketplace
Our growth is rooted in the strength of our marketplace, where service providers, affiliates, and consumers all benefit from better connections.
By focusing on high-quality inbound calls instead of low-intent leads, transparent performance data and reporting tools, and AI-powered optimizations that improve conversion rates we’re helping home service businesses grow more efficiently.
This approach continues to differentiate Service Direct in the pay per call lead generation and customer acquisition space, especially as businesses look for more reliable alternatives to traditional digital advertising.
Recognized for Growth and Resilience
The Inc. Regionals list highlights companies that are making a measurable impact in their local economies.
Despite ongoing challenges like inflation and market uncertainty, this year’s honorees demonstrated exceptional growth. Between 2022 and 2024, companies on the list achieved a median growth rate of 79%, collectively adding thousands of jobs and billions of dollars to the Southwest economy.
As Inc. noted, these companies didn’t just navigate challenges; they innovated and adapted to win.
Why This Recognition Matters
Being named to the Inc. Regionals list isn’t just about growth, it’s about how that growth happens.
For us, it comes down to:
- Building technology that improves phone call lead quality and ROI for service businesses
- Creating a marketplace that prioritizes consumer intent and real-time connections
- Continuously innovating with tools like AI-powered optimization and call tracking
These are the same factors that are helping our partners scale, and they’re a big part of why we’ve been recognized.
What's Next for Service Direct
We’re proud of this milestone, but we’re focused on what’s ahead.
We’ll continue to expand our pay-per-call platform and marketplace reach to improve our customers’ experience. We’ll do this by investing in AI and automation to improve performance and by delivering more high-quality inbound calls for local service businesses.
Because at the end of the day, our success is tied to the success of the businesses we serve.
And we’re just getting started.
Check out the full Inc. Regionals: Southwest list:
https://www.inc.com/regionals/southwest
