What to Expect When Buying Water Damage Leads from Service Direct

Updated on January 11, 2024

For more than 15 years, Service Direct has been providing excellent leads to water damage restoration companies. We constantly create new techniques to generate leads that will attract the right customers to your business and keep your phone ringing with new opportunities.

Our data speaks for itself, and we collect it through 2 methods:

• The first method is client reporting, where our water damage restoration clients can record and track key metrics such as call duration, booked appointments won/lost, and revenue. We utilize this data to enhance our customer experience and deliver better results.
• The second method is internal system reporting, where our Quality Assurance specialists gather useful insights by listening to recorded calls, such as caller intent, greeting type, and caller language.

Our continuous collection of data helps us to improve our service and provide you with a preview of what to expect when you purchase water damage leads from Service Direct.

Understanding the Mechanics of Service Direct Pay Per Call

To have a successful partnership with Service Direct, it's important to grasp how our pay-per-call system works.

In simple terms, we forward your restoration company real-time phone calls from individuals who are actively searching for water damage services you provide. These leads will be from potential customers in a specified area that you determine, also known as your service area.

With our service, you can determine your bidding price and coverage area for water damage restoration leads, which can be adjusted at any time. After that, we handle everything else. Plus, you will be charged only for the calls that qualify as a "billable lead."

Service Direct's leads are generated through in-house advertising on web properties owned and managed entirely by Service Direct, and through partnerships with our network of vetted affiliate publishers. This gives us a broad reach across the web and enables us to reach potential water damage customers through a variety of different channels.

Additional features that set Service Direct Marketplace ahead of other lead generation companies:

• Our phone leads are exclusive, which means that if your bid wins the call, it will only go to your restoration company. You won't have to compete with other water damage companies in your area for the same call.
• We provide you the ability to adjust key factors such as your cost per lead, service area, and ad schedule without having to contact our team. This complete control is crucial for small businesses that need to make adjustments regularly.
• With our easy-to-use mySD dashboard, you can clearly see key metrics in one place without having to open multiple tabs or bounce around our internal system. This allows you to see the big picture and quickly optimize your campaigns to improve your ROI.

These features are just the tip of the iceberg when it comes to outlining what it is that makes Service Direct one of the best lead gen companies out there. Combining these points with our customers' high-level skills allows us to drive the great results that we will now highlight for you.

What Results Can I Expect to See with Service Direct Water Damage Pay Per Call?

Our company has partnered with hundreds of water damage restoration businesses nationwide, including both small, independently-owned contractors and large restoration companies. We strive to provide excellent call quality by connecting our clients with real people seeking their services—a mission of ours from the beginning.

Of course, we must consider the likelihood that a potential customer calling you when your phone rings. With the influx of calls from solicitors, cancellations, job seekers, callbacks, and wrong numbers, it is possible that many of the calls your business receives are not from new customers.

We know how frustrating that is, which is why we are always striving to limit the number of non-billable calls you receive through our services.

As of right now, our data shows that about half of the calls we send to our water damage clients are potential customers. While we would love for that number to be higher (and we're always working to get it there), with the average ticket price for water damage jobs being over $5,600, there is so much to be gained from those new potential customers.

Additionally, when it comes to being successful with our PPCall services, the best thing a business can do is to answer the phone every time it rings and close the deal as much as possible.  Our water damage clients do a phenomenal job with this part of the process:

• The water damage companies we partner with answer the phone 87% of the time.
• When they answer the phone and it is a potential customer, our clients book the job 54% of the time.

These standout stats are a great representation of how incredible our water damage clients are, as well as a clear indication of where they can continue to improve their business strategies.

Gather More Info With Our Call Insights Free Trial 

Now that you have a solid idea of what to expect when buying water damage leads from Service Direct, you're ready to get started with our pay-per-call services, right?

If you're still not sure that we're the right fit for you, that's ok! We'll cover a few of the standout features that we offer and you just might realize that our lead generation strategy is the right path for you.

As a small business owner, you most likely already know the importance of tracking data and understanding the implications for your business. At Service Direct, we want to ensure our water damage customers have easy access to as much data as possible, which is where our Call Insights feature comes in.

With our Call Insights service, you will be provided with a thorough review and analysis of your calls by our professional Quality Assurance team. This helps to identify areas that are functioning well and those that might be falling short, providing you with actionable insights for improvement.

You will receive these metrics in your monthly Call Insights Report, which contains valuable data tailored to you. Additionally, we provide a free trial of this service to help you assess if your water damage company can benefit from these insights.

Non-Billable Calls and Our Quality Check Feature

We've already touched on the frustrations that come with running a small business in the modern era: spam calls, solicitors, and wrong numbers can feel overwhelming at the best of times and infuriating at the worst.

At Service Direct, we are continually working on limiting those frustrations so that you can focus on what is most important: providing expert water damage restoration to people in your area that need it.

While we have measures in place to prevent them, some invalid calls may still slip through. To address this, we have introduced a Quality Check feature that uses machine learning to identify invalid calls without you having to lift a finger.

Image Source

Our Quality Check service has an accuracy rate of approximately 80%, detecting almost 50% of spam calls and 40% of wrong number calls. This number is improving every day, however, thanks to machine learning, which helps our system improve over time.

Our top priority is to deliver high-quality leads and we are always working to make sure our clients only pay for new prospects. With Quality Check, our Quality Assurance team evaluates these calls for billable status, plus you can easily ask for a review within 7 days of receiving the lead.

Use Our Many Features to Optimize Your Performance and See Success

We've already touched on the complete control over your PPCall campaigns that our internal features provide for water damage restoration companies. This means that our clients have the final decision regarding their marketing approach.

In addition to the features we've already touched on, we provide several tools that water damage partners can use to personalize and control your experience and results.

These tools and features are designed to help partners achieve their goals:

• Easily adjust your service area to target locations based on your capacity to service them at any given time. If you are looking for more leads and are willing to travel farther, you can expand your service area. If you are unable to drive far, reducing your service area is as easy as a simple click of a button.
• With our Lead Manager tool, you will see a high-level overview of your water damage leads. Additionally, you can expand the view to see key details on each call and recordings to listen back and evaluate your skills. This is also where you will submit leads for review.

• As a small business, you're not always going to have the time or manpower to take on more water damage clients. That's where our Lead Volume Control comes in. You can easily adjust your cost per lead, change your ad schedule, and even pause your campaigns if you are booked up. All of this can be done on your own—no need to call us to make these crucial changes!
• Our Campaigns Manager is your all-in-one place to view the most important information on your water damage campaigns. You can view metrics on individual campaigns as well as over-arching info on your entire PPCall journey.

in Conclusion

By looking at the above data, you should have a better understanding of what you can anticipate when purchasing water damage restoration leads from Service Direct. It's important to note that the statistics provided are only averages.

The only way to truly know how well your water damage business will pair with our pay-per-call lead generation is by signing up!

Having the ability to answer phone calls every time, convert them into appointments, and adjust your sales approach for better results are a few key strategies that would make your water damage business well-suited for success with Service Direct.