Updated on March 29, 2023
Businesses must be constantly adapting their marketing strategies to bring in new customers, and pest control companies are not exempt.
In fact, no matter how long you have been running a pest control business, you have likely felt the swing away from traditional marketing efforts and toward newer, digital marketing tactics like lead generation, social media marketing, and SEO.
And with over 50% of consumers engaging with small business social media content at least weekly, this is a key marketing strategy you don't want to overlook.
Whether you’re just delving into promoting your pest control company on social media or are doing so already, keeping the following tips in mind will help ensure you are effectively using every tool at your disposal.
The anatomy of an engaging social media campaign is going to differ for every industry, business, and area.
Where one pest control company might find success by posting images and informative content, another might find its niche with testimonials and video content.
One of the most difficult aspects of successful social media marketing is finding the time to learn what works best for your pest control business.
Keeping these tactics and others in mind when building a social media profile will help you engage with current and potential customers.
When we say visual elements here, we are talking about anything without a primary text element such as videos, images, infographics, and more.
These visual elements help not only break up large sections of text on your social media pages but also create eye-catching posts that have a higher chance of engagement.
In fact, while people remember only about 10% of the content they read, those same people remember 65% of the same content when it is paired with a relevant image.
So what does that mean?
In the simplest terms, it means that potential customers are more likely to remember your pest control business down the road when they need your services if you pair your content with graphics.
It also means that your pest control content is going to be more engaging and widely shared on your social media sites when you prioritize images and videos.
There are a number of tools you can use to aid in the promotion of your pest control business on social media, some built-in, and others external.
Tools such as Facebook Audience Insights and YouTube Studio allow you to view valuable insights that can help you better tailor your content to your desired audience.
These tools allow you to view the demographics of your audience and, in the case of Facebook, see how many individuals that are unassociated with your pest control page are viewing your profile.
Insight tools are valuable resources to help you see how well you are connecting with the people you want to reach!
Other tools that can make your pest control social media journey more manageable are those that allow you to schedule social media posts for the future.
Platforms like Facebook have built-in tools that allow you to create an entire post and schedule it to go live at any time. There are also external tools like Buffer and Hootsuite with easy-to-use dashboards that can help you keep track of every post you have coming up!
Looking into every tool at your disposal will help increase the ease and effectiveness of your pest control company’s social media engagement.
When was the last time you booked a service or ordered something online without reading at least one review? If you are like 76% of consumers, you at least regularly, if not always, read reviews before booking services or ordering.
As a premier pest control company, you know how crucial it is that current and future customers trust you to enter their property and do a good job ridding it of pests. Generating testimonials and highlighting them on your social media sites is a great way to begin establishing that trust.
If you feel like you need more positive reviews to reflect the quality of customer care and pest control services you offer, you may be wondering how to garner those testimonials.
Always follow up with customers after a job, asking them what went well and what could be improved with your pest control services. In fact, 71% of consumers report that they are likely to leave a review if the company makes it easy for them to do so.
So by simply providing a link to your review page in thank-you emails or follow-up communication, you could be well on your way to getting a ton more positive reviews for your pest control company.
The beauty of social media is that it is always evolving. Whether it’s the rise of platforms like TikTok or the evolution of those that have persisted for years like Facebook and Instagram, few things are stagnant for long in the world of social media.
When you have a pest control business to operate, staying on top of the ever-changing social media universe can be daunting. But, don’t be afraid to try out new ideas and get creative with your social media engagement!
Just make sure you understand the best times to post on Instagram and other social networks in order to ensure maximum exposure for your business.
Maybe you want to create a video focusing on destigmatizing the negative aspects of pest control. Perhaps you want to record your pest control practices and turn them into a fun, informative video for TikTok. You might even explore AI tools to help you come up with quality content fast.
The beauty of social media is that there are no right or wrong answers. Instead, you have opportunities to either garner new customers or learn what doesn’t work with promoting your pest control business on social media!
Your best bet for social media success with regard to your pest control business is to start small, keep it simple, and stay positive!
Chances are you will hit some bumps in the road on your way to figuring out what works for you with social media engagement, but it’s imperative that you keep trying until you find your own recipe for success.
Keep these tips in mind when digitally marketing your pest control business on social media.