How To Build a Mold Remediation Website that Converts
August 13, 2022 by Taylor Stafford

How to Build a Mold Remediation Website that Converts

 

When it comes to mold remediation, having a website is no longer an option - it's a necessity. In order to reach more potential customers and grow your business, you need to have a website that converts visitors into clients. Luckily, it's not as daunting as it may seem. By following some basic best practices, you can create a website that turns browsers into buyers.

In this blog post, we'll discuss the key components of a mold remediation website that converts, including the importance of having a clear call to action, a solid technical foundation, showcasing testimonials, writing clear and concise copy, and more. We'll also provide tools and resources to help you get started on your journey to build an impeccable website to grow your mold remediation business!

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make sure your website's technical basis is strong

If you want people to stick around on your website, it's important to ensure that the quality is consistent across all devices. That means all images, videos, call to actions, and content should load quickly and without any issues. If your content isn't loading properly, visitors will likely bounce, which can hurt your chances of ranking high in search engines.

To ensure your website is up to snuff, there are a few things you can do:

  • Check your page load speed to make sure it's 2 seconds or less.
  • Compress images to reduce file size.
  • Test your site to ensure it is mobile-friendly for tablets and phones.

By taking these steps, you can shape your website into a well-oiled machine that runs smoothly and efficiently.

make sure your call to actions are clear

Your mold remediation website's call-to-action, or CTA, is one of the most important elements on your entire site. After all, if a potential client can't figure out how to get in touch with you, they're not going to become a paying customer. That's why it's so important to make your CTA as specific and user-friendly as possible.

One way to do this is to provide a clickable phone number at the top of the page. This way, anyone who lands on your site will be able to immediately get in touch with you with just a  click. You should also consider using a chat bot so that potential clients can easily learn more information about your mold remediation services. Another thing to consider is building a personalized CTA into your mold remediation website. A personalized CTA is one that is specifically designed for the individual user based on their behavior on your website.

For example, if someone has visited your site multiple times but has not filled out a form or called your phone number, you could serve them a CTA that encourages them to take action now. And finally, utilize forms so that people can quickly fill out their contact information and be put on your list for follow-up.

By following these best practices, you can be sure that your mold remediation website's CTA is effective and user-friendly, helping you to convert more leads into paying customers.

allow your customers to tell their own stories

As a mold remediation specialist, your website is one of your most important marketing tools. It's the first place potential customers will go to learn more about your business and what you can do for them. And one of the best ways to build trust with potential customers is to showcase positive customer reviews on your website.

Customer testimonials let visitors know that you're a reputable company with happy customers. They can see the authentic experience you provide from a customer's perspective, which helps build trust. Here are a few ways to ensure visitors notice your customer reviews:

  • Showcase at least 1 Testimonial on every page - This is an easy way to include testimonials without being overbearing. Simply choose one of your best testimonials and include it on every page of your website. This will help to build trust with potential clients from the very beginning.
  • Have a separate testimonials page - If you have a lot of positive customer reviews, consider creating a separate testimonials page on your website. This will give potential clients a chance to read through all of your reviews in one place and get a better sense of your company’s overall success.
  • Develop case studies to prove overall company success - In addition to customer reviews, another great way to showcase your company’s success is by developing case studies. These can be in-depth looks at some of your most successful mold remediation projects. Not only do they provide potential clients with concrete evidence of your success, but they also help show off your attention to detail and commitment to excellence.

mold-removal-testimonial-example

Source: AdvantaClean

always write clear and concise content

When it comes to mold remediation websites, clarity and conciseness are key. You want to make sure that your website is easy to navigate and that the information is easy to find. At the same time, you don't want to sacrifice quality or accuracy for the sake of brevity. Here are some tips for achieving clear and concise copy on your mold remediation website:

  • Use bullet points so your audience can quickly find what they need.
  • Use relevant keywords to ensure your website shows up in the search results.
  • Use eye-catching images to highlight copy.
  • Use cake layering methods for your copy layout.

mold-removal-website-content-example

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to build trust, use images, awards, and affiliations

If you're running a mold remediation company, it's important to build trust with your potential customers. And one way to do that is by featuring awards, images, and affiliations prominently on your website.

Team photos are always a good idea. They show potential customers that there are real people behind the business. And if you can get some before-and-after shots of your team in action, even better. These photos will not only show off your workmanship, but they'll also give potential customers an idea of what to expect from your company.

As for awards and affiliations, these serve as independent endorsements of your business. So be sure to list any badges or certifications you have on your website. This will instantly give your mold remediation company more credibility in the eyes of potential customers.

mold-removal-images-example

Source: 911 Restoration

create a video overview of your business

A mold remediation website is not complete without videos. Videos are a great way to show your company's values, culture, and professional process. This allows potential clients to get a sense of what they can expect when using your services. Plus, videos are a quicker and more convenient way for the client to get the information they need. This is especially important for mold remediation, as it is a time-sensitive service. Here are some tips on including videos on your website: 

  • Describe your process step-by-step so potential clients know what to expect from start to finish. 
  • Let them know what sets you apart from other companies by stating your special offers like emergency services, great deals, or free estimates. 
  • Consider having a brief video explaining each service you provide. 

Videos are an essential part of any mold remediation website because they provide potential customers with the information they need in a quick and convenient way. By following these tips, you can make sure that your website is complete and that it has the best chance of converting potential customers into actual customers.

mold-removal-video-example

Source: ServiceMaster Restore

While it may seem like a lot of work to create a mold remediation website that converts, it's worth it in the long run. A well-designed website will help you attract more customers and grow your business. In terms of content, it is important to write a clear and concise copy that explains the mold remediation process and why your company is the best choice for the job. You should also include testimonials from satisfied customers to help build trust with potential clients.

Meanwhile, on the design front, you will want to create a visually appealing site that is easy to navigate. Be sure to use strong calls to action throughout the site to encourage visitors to contact you for more information. Don't be afraid to put in the effort. With a little hard work, you can build a website that's both informative and attractive to potential customers. Good luck!

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