How to Grow Your Mold Remediation Company with Facebook Ads
August 05, 2022 by Taylor Stafford

How to Grow Your Mold Remediation Company with Facebook Ads


Updated on August 29, 2023

Social media is one of the most effective ways to reach potential customers and promote your business. In fact, 30% of consumers report patronizing a small business as the result of a Facebook ad. 


That’s why mold remediation businesses should use Facebook advertising to reach a wide audience of people who are interested in mold removal services. 

In this blog post, we will discuss the basics of Facebook ads and how they work. We will also provide tips on how to create successful Facebook ads for your mold remediation business. 

By taking careful consideration when designing ads, objectives, target audience, ad format, and budget, you’ll see amazing results when trying to grow your mold remediation business through Facebook ads.

understanding the difference between organic and paid social

The first step to developing a paid social media strategy for your small business is ensuring that you understand the difference between organic and paid social media. While it might be a fairly simple concept, it’s one that can cost you if you aren’t 100% clear on what it means. 

Your organic social media strategy encompasses any free content that you create, share, or publish on social media platforms. This can be new photos you add, reviews that you share on your page, customer referral program information, and even posts about new services or special offers. As long as you don’t pay to promote it, it’s organic. 

With 60% of small businesses posting on Facebook at least weekly, it’s important that you have a strong organic social media strategy in place. 

Your paid social media strategy includes any ads, sponsored posts, and influencer partnerships you have in place. Anything that you pay to promote to potential customers falls into your paid social strategy. 

The best marketing plans out there will include a healthy balance of both organic and paid social media. Once you understand the difference, you can begin to work on that balance for your mold removal company. 

What Role Will Facebook Play in Your Marketing Plan?

Deciding the role that mold remediation Facebook ads will play in your marketing strategy is crucial to get the most out of their use. Facebook ads can be a powerful tool when used correctly, so nailing down their purpose early on is key. 

Do you want to use them to raise awareness about your company? Drive traffic to your website? Increase brand recognition? Regardless of what you decide, understanding the role of your mold remediation Facebook ads is essential to crafting an ad that is effective and gets results. 

So take some time to think about what you want your ads to achieve, and then get to work creating content that will deliver. 

how do Facebook advertisements work?

When it comes to mold remediation, Facebook ads can be a powerful tool. There are a variety of different ad types, but generally speaking, there are 3 ways potential customers can interact with your Facebook Ads: in-app ads, in-app ads to your website, and 3rd party Facebook ads to your website. 

Facebook Ad Types

Here's a closer look at how each type of ad works:

  • In-app ads are displayed within the Facebook app itself and if clicked they send potential customers to a form submission page on Facebook. These can be either static or video ads, and they're typically short and to the point, since people are generally scrolling through their newsfeeds quickly. 
  • In-app ads to your website are similar to in-app ads, but they send people to your website instead of sending people to a form submission page on Facebook. These can be beneficial if you want to drive traffic to your website, but they can also be more expensive than basic in-app ads since people are leaving the Facebook app. 
  • 3rd party Facebook ads are displayed on websites that partner with Facebook, and they usually look like regular ads aside from the "Sponsored" label. These can be a good way to reach people who aren't using the Facebook app, but they tend to be less effective than other types of Facebook ads.

Mold remediation experts should keep these 3 types of Facebook ads in mind when planning mold remediation campaigns. By understanding how each type of ad works, you can make sure your mold remediation campaigns are as effective as possible.


The rise of video content is ongoing and not predicted to stop anytime soon. This is often referred to as the "TikTokification" of social media, which comes from the viral short-form video app TikTok, which has over 1 billion active users, many of whom are in the younger generation. 

Because of this, video ads are going to be one of your best tools to connect with potential customers in a way that is engaging and cost-effective. While creating a video ad might be more time-consuming and costly, it can result in huge returns when done correctly. 

Keep these tips in mind when creating video ads:

  • Keep the content short and sweet. We recommend keeping your video ads shorter than 3 minutes as most people aren’t going to stick around for much longer than that. 
  • Start with your value propositions. Speaking of people not sticking around, you’ll want to include something at the beginning of your video that gives potential customers a reason to stay and watch the rest. Whether that is asking a question or hitting them with a powerful stat, you need to do the work to stop them from scrolling by. 
  • Use captions directly on the video. In order to ensure your video ads are accessible you’re going to need to include easy-to-read captions for all videos. Plus, this helps engage anyone who doesn’t scroll with their sound on. 
  • Avoid flashing or blinking. Any level of flashing can trigger seizures in viewers, so you’ll want to make sure you aren’t using any flashes or excessive blinking in your videos. If you must use these elements, be sure to include clear warnings with plenty of lead time. 

Because video content is getting such high levels of engagement, it’s crucial that video ads are a key part of your Facebook ads strategy. Plus, short-form videos are supported across almost all social media platforms so you can post your high-quality videos across all channels.  


If you're in the mold remediation business, chances are you've heard of Meta Pixel. But what is it, and why should you use it?

In a nutshell, Meta Pixel is a piece of code that you can add to your website. Once it's installed, it allows you to track conversions, remarket to visitors, and create lookalike audiences.

There are 3 main reasons why you should use Meta Pixel:

  • It allows you to track conversions. This data is essential for understanding which of your ads are performing well and which aren't. Without it, you'll be blindly throwing money at ads that may or may not be working.
  • It allows you to remarket to visitors. Have you ever noticed that after visiting a website, you start seeing ads for that website everywhere you go? That's because of remarketing, which is an extremely effective way to get people to come back to your website and convert into customers.
  • It allows you to create lookalike audiences. Lookalike audiences have similar characteristics to your existing customers. They're often high-quality leads because they share similar interests and demographics as your existing customer base.

All in all, Meta Pixel is an essential tool for mold remediation businesses that want to succeed with Facebook advertising. If you're not using it already, now is the time to get started!


Before you can create effective Facebook ads, you need to first understand your advertising objectives. 

What are you trying to achieve with your ads? Are you looking to raise awareness of your mold remediation business, generate interest in your services, or convert leads into customers? Your answer will determine which category of ad objectives you should select.

There are 3 main categories of ad objectives: awareness, consideration, and conversion.


Awareness objectives are designed to help people learn about your business; consideration objectives are intended to generate interest in your products or services; and conversion objectives are focused on getting people to take a specific action, such as scheduling a consultation or signing up for a free estimate.

Which category of ad objective is right for your mold remediation business? 

If you're just starting out, you may want to focus on awareness objectives to help people learn about what you do. If you've been in business for a while but want to increase interest in your services, consideration objectives would be a good choice. If you're looking to generate leads and convert them into customers, conversion objectives are the way to go.

No matter what your goals are, Facebook has an ad objective that can help you achieve them. By understanding the different categories of ad objectives and selecting the right ones for your mold remediation business, you can create ads that deliver results.


When it comes to mold remediation Facebook ads, you have a few different options in terms of ad format. However, not all ad formats are created equal, with some performing better than others. 

Once you decide on an ad format, you'll want to keep a few other elements in mind to ensure your ads are standing out and are successful.

Here are a few best practices to keep in mind when creating your mold remediation Facebook ads:

  • Using bright colors will help to attract attention to your ad. Mold remediation is a problem that needs to be solved, so it's important to use colors that convey this message without being overwhelming. 
  • Using humor is another great way to get people to pay attention to your ad. People are more likely to remember something if it made them laugh, so using humor in your ad can be a great way to increase its effectiveness.
  • Using small amounts of text is also a good idea for mold remediation Facebook ads. People are more likely to skim an ad than read it carefully, so you want to make sure that your message is clear and concise. Using short sentences and bullet points can help with this. 
  • Using people in your ad can also be helpful. Seeing someone who looks happy and healthy can remind viewers that mold remediation is an important issue but one that can be solved. Using images or videos of real people can be more effective than stock photos.

Free Download: Facebook Ads Checklist


When it comes to mold remediation, Facebook ads can be a great way to reach potential customers without breaking the bank. However, it's important to understand what an ad budget is before you get started. 

Your Facebook ad budget is the amount of money you're willing to spend on your ads each day. It's best to start low and gradually increase your budget as you get more comfortable with the process. 

Keep in mind that mold remediation can be a costly service, so it's important to take ROI into account when setting a realistic budget that you're comfortable with. 

maximize roi with simple improvements

As with all marketing initiatives, you want to get the largest return on your investment possible with Facebook ads. By regularly monitoring your ads’ success and making key adjustments when necessary, you’ll start to learn what works best for your ad goals and budget to improve ROI. 

Whether you are already using Facebook ads or haven't started yet, there are a few things to keep in mind when building your ad campaigns:

  • Keep video ads short and to the point. 
  • Promote new and exciting services and offers. 
  • Settle on the right frequency of ads for your business. 
  • Ensure your branding is consistent and prevalent. 
  • Don’t limit your audience too much. 

By keeping these ROI-improving strategies in mind, you’ll be able to create mold removal Facebook ads that excel at reaching your goals. 


Facebook audience targeting is the process of targeting a specific group of people with your Facebook ads. 

First, you'll want to target your current and past customers. They're already familiar with your brand and more likely to convert. 

Second, consider targeting similar people as your current customers with lookalikes. Lookalikes are people who have similar interests and characteristics as your current customers, so they're more likely to be interested in what you're selling.

Third, target specific service areas and include them in your creative. This helps to ensure that people in those areas see your ad and are more likely to need your services. 

Finally, don't forget about retargeting past website visitors and blog post readers with special offers. This is a great way to keep your brand top of mind and increase the likelihood that they'll use your services when they need them.

If you use these tips, you can effectively reach your target market on Facebook and your mold remediation ads will be more successful.

Examples of Good Facebook Ads for Mold Remediation Experts

examples of Facebook ads for mold remediation experts

There are thousands of combinations of Facebook ads you can run, so let’s cut to the chase and discuss the types most likely to help your mold remediation business grow!

Offer a Seasonal or Timely Deal on Ads

Seasonal or timely ads can be particularly effective, as they can target people who are most likely to be dealing with mold issues. 

For example, ads that run during the spring and summer months can target people who are dealing with mold growth after heavy rains. 

By running an effective mold remediation ad on Facebook, you can reach a large number of potential customers and grow your business.


Source: Aspen Environmental

Highlight a Common Mold Remediation Problem on a Lead Generation Ad

When it comes to mold remediation, Facebook ads can be a valuable tool for generating leads. By highlighting common mold remediation problems in your ads, you can convince potential customers that they need your services.

In addition, by targeting your ads specifically to people who are likely to need mold remediation services, you can ensure that your ads reach the right audience. 


Source: got mold?

Display a Customer Testimonial on Engagement Ads

By highlighting a customer testimonial, you can show potential customers that you're the expert in mold remediation. This will help to generate leads and ultimately increase sales.

mold-removal-testimonial-example copy

Source: Dry Otter Waterproofing Inc.

Highlight Unique Selling Propositions Through Video Ads

We’ve already mentioned the importance of video ads, but let’s take a look at one here.  

When users see a video ad about mold remediation, they are more likely to remember the company and visit its website or contact them for more information. 

The key is to make sure that the video ad highlights the unique selling proposition of the company. 

What makes your mold remediation service different from all the others? What are the benefits of using your service? Answering these questions will help you create an effective video ad that will grab attention and generate leads.

mold-removal-video-example copy

Source: Pro Environmental Services


The cost of mold remediation Facebook ads can vary depending on a number of factors, including the size of your target audience and the amount of competition you're facing. 

In general, mold remediation Facebook ads can cost anywhere from $5 to $10 per day. However, if you're targeting a large audience or competing against other businesses in your industry, you may need to increase your budget. 

Ultimately, the cost of mold remediation Facebook ads will depend on your specific business needs.

in conclusion

As we've seen, mold remediation companies can benefit greatly from using Facebook ads. By targeting a wide audience with specific interests, ads can reach potential customers who may not be familiar with your company. 

In addition, Facebook ads allow you to track your results and adjust your campaigns accordingly. Mold remediation companies that use Facebook ads to grow their businesses will be able to reach more customers, generate more leads, and ultimately increase their sales. 

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