Driving More Leads to Your Mold Removal Company through SEO
June 24, 2022 by Molly Weybright

Driving More Leads to Your Mold Removal Company Through SEO

As you already know, mold removal is a critical service for homes and businesses, which is why it is important that your company is easily and quickly found online by potential customers. If you are looking to drive more leads to your mold removal company, then local SEO ads are the way to go. In this blog post, we will discuss how you can use SEO to rank organically for crucial search terms in your area and bring in more leads. We'll also cover some tips on how to convince potential customers that your company is the best one for the job.


Of course, you are not the first nor the last mold removal company to look into improving your organic ranking on Google. Everyone is fighting for the same search engine results page (SERP) ranking, which means you need to go the extra mile to push to the top. This article will get you started on improving your ranking and bringing in more organic traffic. But, if you want to become a true SEO wizard, we recommend checking out some of these in-depth SEO books after mastering the techniques in this blog! We truly believe that if you take the time to implement these tips, you will almost certainly see a constant source of high-quality mold remediation leads coming to you on a daily basis.

Free Download: The Ultimate Mold Remediation Marketing Guide

What is SEO for Mold Removal?

Search engine optimization (SEO) is the practice of improving the visibility and ranking of a website in search engine results pages. The higher a website appears in SERPs, the more likely it is to be clicked on by users. In other words, SEO is all about getting your website to show up at the top of search results. Modern SEO focuses on creating quality content that is easily accessible to users and relevant to what they are searching for. Good SEO also takes into account the user experience, making sure that visitors to a site can easily find what they are looking for and that the site is easy to use.

Amount of Google Traffic by search result number (1)

But why is this so important? Well, consider this: according to a study by Chitika Insights, the first result in Google's search results gets 33% of all traffic from that particular search. The second result gets 17%, while the third gets 11%. As you can see in the above graph, the numbers go down from there. This data shows that appearing at the top of SERPs is essential if you want people to visit your website. And that's where SEO comes in. By optimizing your website for search engines, you can improve your chances of ranking high in SERPS and getting noticed by potential visitors.

Where To Start With SEO

Getting started with SEO for your mold removal company can seem daunting, but it's actually not as complicated as it might first appear. The key is to have a clear idea of where your company can organically appear on Google. There are two main places: Google Maps results and organic search results. If you're not sure where to begin, a good starting point is to make sure your website is optimized for both of these areas.

Mold Removal Organic Search Result Listings

For the Maps results, this means having accurate and up-to-date information about your business, including your address, phone number, and business hours. For the organic results, it's important to ensure that your website is relevant to the keywords people are searching for when they're looking for a mold removal company. We will dive into more detail on how to accomplish these tasks but grasping the concept of where you want to put your SEO efforts and why is an essential first step.

Showing Up On Google Maps

When someone is looking for a mold removal company, the first place they're going to look is online. And if you're not showing up on Google maps, you're missing out on a lot of potential business. Here's why: when someone does a search for "mold removal near me," Google maps is one of the first things that comes up. If you're not listed, you're not going to be among the options that come up. And even if you are listed, if you don't have good reviews, photos, and updated services, people are less likely to choose your company. The top way to manage all of this is in your Google My Business profile. 

Managing Your GMB profile

A Google My Business profile is a free listing that businesses can create on Google to manage their online presence across Google products, including Maps and Search. Customers can use a GMB profile to find business hours, make appointments, read reviews, see photos, and get directions. Most importantly: GMB is what Google uses to display your mold removal company's information on Google maps.

A GMB profile also helps businesses manage their online reputation by responding to reviews and monitoring insights such as how many people view their listing and how often they click through to the website. Creating and maintaining a GMB profile is an essential part of any digital marketing strategy. By claiming and optimizing your GMB listing, you can improve your visibility in search results, attract new customers, and grow your business.

Google My Business Checklist Mold Removal

Key GMB Elements to Boost Map Results

There are a number of key elements that your mold removal business can be sure to include in your Google My Business profile in order to encourage conversion and stand out among other mold remediation companies nearby. These include NAP (name, address, phone number) information, reviews, and overall business offerings.

Verify Your Correct NAP Information

Put simply, your business's NAP is the most important information that potential customers need to ensure you are the right mold removal company for the job. This includes your accurate, up-to-date contact information, service hours, and location. When it comes to SEO and your Google My Business profile, you also want to ensure you complete the "From the Business" section, select primary and secondary categories, and mark off all attributes that apply to you.

Encourage Reviews and Respond to Them

One of the first things that appear in the Google Maps listing for your mold removal company is the average star reviews of your business. Studies have shown that 78% of consumers trust online reviews as much as personal recommendations, and 68% of consumers are more likely to patronize a local business with positive reviews. Given the importance of reviews, it's essential for local businesses to get as many reviews as possible—and to reply to all of them, even the bad ones.

"A satisfied customer is the best business strategy of all."

-Michael LeBoeuf, Business author

When potential customers see that a business is actively engaged with its customers, it builds trust and credibility. And when they see that a business is willing to listen to feedback and make improvements, it shows that the business is committed to providing a great experience. So whether you're getting five-star reviews or one-star reviews, make sure to respond—it's one of the best ways to build a strong organic SEO presence and attract more customers.

Keep Your Profile Up-to-date

In addition to providing basic contact information, businesses can also use Google My Business to post updates, photos, and offer new coupons and deals. These frequent updates are important because they show customers that you are active and engaged. Best of all, these listings appear prominently in search results, giving businesses a valuable opportunity to reach potential customers. By regularly adding new content and engaging with customers, you can show potential customers that you're invested in your business and encourage Google to show your GMB listing on Google maps for relevant searches.

Showing Up In Organic Search Results

The next place your mold removal business can show up for potential customers is on the search engine results page. This is where you want your site to appear when someone is looking for mold removal services in your area, and it is also the most valuable real estate on the web. Ultimately there are two goals that you want to achieve with regards to improving your mold removal company's organic search ranking:

  1. Appear as high up as possible on the first page of SERPs

  2. Have a listing with a high likelihood that someone will click through and ultimately contact you for your services

Next we'll talk about how to get started in that direction!

How to Improve Your Ranking for Mold-Related Searches

Anyone who has ever tried to improve their organic search ranking knows that it is no easy feat. There are a million and one things to consider, from load speed to mobile compatibility, and it can be hard to know where to start. However, if you focus on the most important technical aspects of your website and pair that with auditing the content on your site for keywords and readability, you will almost certainly see an improvement. It takes time and effort, but it is worth it when you see your website moving up in the search results and start bringing in more and more new customers. 

SEO Ranking Factors Mold Removal

Prioritize Technical Elements of Your Website

In the digital age, people are more and more likely to patronize businesses with high-quality, fast-loading websites that are secure and optimized for mobile. It stands to reason then that if your website is lacking one or more of these crucial elements, you are losing key traffic. Plus, Google takes factors like page speed into account when determining your organic ranking. So even if you have the strongest mold removal SEO strategy out there, without a high-performing website you are losing out.

Website Security

Website security should be an integral part of any SEO strategy for multiple reasons. Google takes website security into account when determining search rankings, so if your site is not secure, it is likely that it will rank lower in search results. Additionally, website security helps to build trust with your users and encourages them to visit your site and recommend your business to others. As a result, website security is crucial to your mold removal SEO strategy.

Mobile Compatibility

In today's world, more and more people are using their smartphones and other mobile devices to access the internet. In fact, recent studies have shown that almost 60% of all internet traffic now comes from mobile devices. This trend is only going to continue to grow, which is why it's so important for website owners to make sure their site is mobile-friendly.

Mobile compatibility is a key factor in SEO for your mold remediation business because it helps your site rank higher in organic search results. Google and other search engines favor sites that are mobile-friendly, so if yours isn't, you're likely losing out on a lot of potential traffic. Not to mention, mobile users are more likely to click away from a site that isn't optimized for their device, which can hurt your bounce rate and damage your reputation. So if you want to boost your organic ranking, make sure your site is designed with mobile users in mind.

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Load Speed

In today's fast-paced world, people have little patience for slow-loading websites. Studies have shown that if a website takes more than a few seconds to load, users are likely to give up and move on to another site. Given the importance of speed, it's no surprise that website load time is now a key ranking factor for search engines. In fact, Google has stated that "site speed is a ranking signal." This means that if your website is slow, it's not just frustrating for users, it could also be hurting your SEO. There are a number of ways to improve and monitor your website's speed, including optimizing images, minifying code, and regularly checking load speed. By making a few simple changes, you can help ensure that your website loads quickly and ranks high in search results.

Keyword-Focused META Data & Descriptions

Meta data may seem like a small bit of code, but it plays a crucial role in any SEO strategy. In its simplest form, meta data is used to provide information about a webpage to search engines. This includes the page title, description, and keywords. While this information is not visible to users, it helps to tell search engines what the page is about and how it should be indexed.

Meta data is especially important for pages that are trying to rank for specific keywords. By including relevant keywords in the meta data, you can help search engines understand what the page is about and how it should be ranked. For example, if you have a page about residential mold testing, you would want to include keywords such as "mold," "testing," and "residential." By doing this, you can improve your chances of ranking for these terms and driving organic traffic to your site.

While meta data is just one piece of the puzzle, it's an important one. If you're serious about mold removal SEO, make sure you're paying attention to your website's meta data. It could make all the difference in your organic ranking and traffic levels.

How to Improve the Content on Your Website

In today's competitive online landscape, it is more important than ever to make sure that your website's content is well-written and optimized for search engines. By carefully selecting the right keywords and using them throughout your website's content, you can make sure that your site appears higher up in search results when people are looking for mold removal in your area. Another important element of effective website content is conciseness. Long, rambling paragraphs will quickly lose readers' interest, so it is essential to focus on quality over quantity. Keep these elements in mind when writing new content for your website or auditing what you already have:

  • Site Pages: It's advantageous to have site pages for the high-yield and high-demand services you offer. This way, searchers will be directed straight to a page that addresses the specific issue they are having rather than having to comb through your homepage for their needs. Plus, you are able to use more keyword-specific content on your site pages without keyword stuffing like you might need to do if you only have an all-encompassing services page.

Mold Removal Site Page ExamplesExample: austinmoldinspectors.com

  • Blogging: Google likes content, but not just any content. Google likes thoughtful, useful, and engaging content that clearly provides a benefit to users. By blogging, you are able to take your expertise and not only show Google that you are a reputable mold removal company, but also show potential customers that you have the knowledge and experience to handle any mold removal job. As you can see in the image below, as we began regularly blogging, our views increased exponentially, which ultimately lead to a larger audience of people landing on our site.

service-direct-blog-traffic-overtime-Mold Removal

  • Backlinks: A backlink is when a reputable website links back to your own site in their content. This is the digital version of a referral letter from that site telling Google that you are an agent of authority on mold removal and because of that it should be promoting your site to searchers in the area looking for mold remediation services.

Free Download: The Ultimate Mold Remediation Marketing Guide

Make Sure Your Site Listing Stands Out and Encourages Clickthrough

Now that you have put in the due diligence to get your mold removal website ranking organically, the new customers should start rolling in, right? Not necessarily. Even if your website appears at or near the top of search results, you still need to make sure searchers are clicking on your site listing over any of the handful of others on the SERP.

Schema Markup

When searchers see your mold removal listing in the search results, you want to give them as much information as possible about what they will find on your website. Schema markup is one way to do this. Schema markup is code that you can add to your website to help search engines understand the information on your website. This can include things like your business hours, price ranges, and customer reviews. Adding schema markup to your mold remediation website can help your listing stand out in the search results and encourage searchers to click through to your website, thus helping improve your click-through rate and organic traffic.

What does that mean? Take a look at the following example…

Schema Markups Mold Removal Example

Conclusion

Implementing an SEO strategy for your mold removal business can seem daunting, but it is well worth the effort. By following the tips in this article, you will be able to show up accurately on Google maps and increase your organic ranking on Google through optimized content and a high-quality website. If you are looking for even more info on SEO and marketing overall, we have plenty of additional resources to help you succeed. Download our free marketing guide today for even more helpful advice about how to drive traffic and leads to your business through SEO. Thanks for reading!

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