Service Direct Blog

Pro Tips and Updates to maximize your business marketing strategy.
Top Lead Generation Terms Defined For Home Service Businesses

Top Lead Generation Terms Defined For Home Service Businesses

January 20, 2021 by Taylor Stafford

We decided to define the top lead generation terms, and what they mean specifically for home service businesses.

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6 Tips for Marketing Your Pest Control Business

6 Tips for Marketing Your Pest Control Business

August 18, 2020 by Molly Weybright

These 6 tips will help set you on the right track to growing your pest control marketing strategy and in turn growing your customer base.
Service Direct Listed on the Inc. 5000 for the Fifth Year in a Row

Service Direct Listed on the Inc. 5000 for the Fifth Year in a Row

August 12, 2020 by Rachel Ramsey

Inc. magazine released its list of the fastest-growing private companies in the U.S. and Service Direct has earned a spot for the fifth consecutive year.
The Main Reasons Your Service Business is Losing Customers

The Main Reasons Your Service Business is Losing Customers

August 5, 2020 by Guest Author - Mel Ebenstein

It is the rare business owner or manager who doesn’t want more leads. Retaining those acquired customers, long term, is a separate issue.
New Research: Impact of Responsive Search Ads on PPC Performance

New Research: Impact of Responsive Search Ads on PPC Performance

July 30, 2020 by Ty Alyea

Over several months, we began experimenting with RSAs. After some trial and error, we were able to perfect our use of RSAs, and here is what we learned.
Local Service Business Lead Generation Benchmark Report 2020

Local Service Business Lead Generation Benchmark Report 2020

July 24, 2020 by Rachel Ramsey

We surveyed over 250 local service businesses in the U.S. across home, legal, financial, healthcare, and professional service industries.
Introducing Service Direct Marketplace

Introducing Service Direct Marketplace

July 23, 2020 by Matt Buchanan

We are excited to introduce Marketplace, an exclusive pay per call marketplace connecting potential customers with local service providers, in real-time.
Customer Spotlight: Magic Electric, Plumbing, Heating & Air

Customer Spotlight: Magic Electric, Plumbing, Heating & Air

June 18, 2020 by Rachel Ramsey

In our latest Customer Spotlight series, we spoke with Krissy Goff of Magic Electric, Plumbing, Heating & Air to learn more about her experience with Service Direct.
For Service Businesses: New Research Indicates After-Hours Advertising May Be Killing Your ROI

For Service Businesses: New Research Indicates After-Hours Advertising May Be Killing Your ROI

June 1, 2020 by Ty Alyea

If you're a home service business that advertises on Google, we have some compelling data to help you get new customers more cost-effectively!
COVID-19 Pandemic: What Local Service Businesses Are Doing

COVID-19 Pandemic: What Local Service Businesses Are Doing

May 22, 2020 by Rachel Ramsey

We surveyed home service businesses to understand their outlook on the Covid-19 pandemic and how they're addressing those challenges.
New Research: How To Handle Price Shoppers As A Home Improvement Company

New Research: How To Handle Price Shoppers As A Home Improvement Company

May 18, 2020 by Matt Buchanan

We took a look at our recent call data to understand the best practices that can be executed by home service businesses to address pricing questions.
Customer Spotlight: Spaulding Decon of Alpharetta

Customer Spotlight: Spaulding Decon of Alpharetta

May 13, 2020 by Rachel Ramsey

In our latest Customer Spotlight series, we spoke with Justin McConnell and Madison Rybeck of Spaulding Decon of Alpharetta.
3 Tips To Include Your Marketing Team In Your Sales Performance

3 Tips To Include Your Marketing Team In Your Sales Performance

May 12, 2020 by Guest Contributor - Plecto

In a multi-department company, here are 3 easy tips for the marketing team to get started in a new dynamic in aligning with sales teams.
Customer Spotlight: Home Solutionz

Customer Spotlight: Home Solutionz

April 21, 2020 by Rachel Ramsey

In this edition of our Customer Spotlight series, we spoke with Joey Sison of Home Solutionz to understand what impact Service Direct has had on them!
Introducing the new mySD!

Introducing the new mySD!

April 9, 2020 by Rachel Ramsey

We are excited to announce the launch of the new mySD! Check out some of the new features you can look forward to using.
Customer Spotlight: FenceMaxx

Customer Spotlight: FenceMaxx

March 23, 2020 by Service Direct

We recently sat down with FenceMaxx to hear more about how they used our Pay Per Call Advertising to outperform their competition in central Texas.
5 Tips For High Converting Websites For Local Service Businesses

5 Tips For High Converting Websites For Local Service Businesses

March 23, 2020 by Taylor Stafford

We boiled down our best practices to the 5 most important tips that home service businesses can do to help improve their website conversion rate.
3 KPIs You Can't Afford To Ignore

3 KPIs You Can't Afford To Ignore

February 24, 2020 by Matt Buchanan

Knowing the answer to these 3 critical KPIs will help you make more informed marketing decisions.
How to Improve Customer Confidence

How to Improve Customer Confidence

February 6, 2020 by Guest Author - Simply Business

Learn how you can improve a customer’s confidence in your business with these four tips.
How To Increase Your Sales Velocity By Slowing Down

How To Increase Your Sales Velocity By Slowing Down

February 4, 2020 by Matt Buchanan

Learn how we doubled sales productivity by slowing down. Instead of focusing on dials, we focused on making every conversation meaningful.

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