Service Direct Blog

Pro Tips and Updates to maximize your business marketing strategy.

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Customer Spotlight: Spaulding Decon of Alpharetta

Customer Spotlight: Spaulding Decon of Alpharetta

May 13, 2020 by Rachel Ramsey

In our latest Customer Spotlight series, we spoke with Justin McConnell and Madison Rybeck of Spaulding Decon of Alpharetta.
3 Tips To Include Your Marketing Team In Your Sales Performance

3 Tips To Include Your Marketing Team In Your Sales Performance

May 12, 2020 by Guest Contributor - Plecto

In a multi-department company, here are 3 easy tips for the marketing team to get started in a new dynamic in aligning with sales teams.
Customer Spotlight: Home Solutionz

Customer Spotlight: Home Solutionz

April 21, 2020 by Rachel Ramsey

In this edition of our Customer Spotlight series, we spoke with Joey Sison of Home Solutionz to understand what impact Service Direct has had on them!
Introducing the new mySD!

Introducing the new mySD!

April 9, 2020 by Rachel Ramsey

We are excited to announce the launch of the new mySD! Check out some of the new features you can look forward to using.
Customer Spotlight: FenceMaxx

Customer Spotlight: FenceMaxx

March 23, 2020 by Service Direct

We recently sat down with FenceMaxx to hear more about how they used our Pay Per Call Advertising to outperform their competition in central Texas.
5 Tips For High Converting Websites For Local Service Businesses

5 Tips For High Converting Websites For Local Service Businesses

March 23, 2020 by Taylor Stafford

We boiled down our best practices to the 5 most important tips that home service businesses can do to help improve their website conversion rate.
3 KPIs You Can't Afford To Ignore

3 KPIs You Can't Afford To Ignore

February 24, 2020 by Matt Buchanan

Knowing the answer to these 3 critical KPIs will help you make more informed marketing decisions.
How to Improve Customer Confidence

How to Improve Customer Confidence

February 6, 2020 by Guest Author - Simply Business

Learn how you can improve a customer’s confidence in your business with these four tips.
How To Increase Your Sales Velocity By Slowing Down

How To Increase Your Sales Velocity By Slowing Down

February 4, 2020 by Matt Buchanan

Learn how we doubled sales productivity by slowing down. Instead of focusing on dials, we focused on making every conversation meaningful.
10 Ways To Get More HVAC Leads

10 Ways To Get More HVAC Leads

January 14, 2020 by Rachel Ramsey

When you're running an HVAC business, explore effective marketing strategies to grow your business and help get you quality HVAC leads.
5 Things Every Bootstrap Founder Should Know

5 Things Every Bootstrap Founder Should Know

January 2, 2020 by Matt Buchanan

Based on the hard lessons we have learned here at Service Direct, here are the top five things every bootstrapped founder should know.
How to Use Buyer Psychology to Increase Your Average Ticket Price

How to Use Buyer Psychology to Increase Your Average Ticket Price

December 13, 2019 by Matt Buchanan

To fully understand how to create value for your services, it’s important to understand the psychology of homeowners when choosing to buy your services.
How To Make Your Google Ads Smart Campaigns Smarter

How To Make Your Google Ads Smart Campaigns Smarter

October 31, 2019 by Ty Alyea

In the age of automation, marketers should focus their time on these critical best practices to ensure their smart campaigns are actually smart.
Service Direct Listed On The Inc. 5000 For 4th Consecutive Year

Service Direct Listed On The Inc. 5000 For 4th Consecutive Year

August 14, 2019 by Rachel Ramsey

For the 4th Time, Service Direct Appears on the Inc. 5000, Ranking No. 3309 With Three-Year Revenue Growth of XX Percent.
Introducing Service Direct's Referral Program!

Introducing Service Direct's Referral Program!

August 8, 2019 by Rachel Ramsey

We're excited to announce our new Referral Program. Share Service Direct with a friend and you get $100!
2019 Home Service Call Performance Report

2019 Home Service Call Performance Report

August 7, 2019 by Service Direct

An analysis of inbound call performance in the home services industry, and the most critical call metrics that impact the bottom line.
What is Pay Per Lead?

What is Pay Per Lead?

August 7, 2019 by Rachel Ramsey

One of the most ambiguous terms in lead generation is pay-per-lead (PPL). This is a muddled term because, for one, it’s sometimes used incorrectly.
The Benefits Of Advertising Online With Google

The Benefits Of Advertising Online With Google

August 7, 2019 by Rachel Ramsey

It’s important to take a look at the highly measurable benefits and profit potential that come with effective and strategic Google Ads campaigns.
Lead Generation Pricing Models For Contractors

Lead Generation Pricing Models For Contractors

August 7, 2019 by Rachel Ramsey

When it comes to lead generation for home service contractors, pricing models for online lead services can vary quite a bit, so which one is best for you?