Mastering Local SEO for Electrician Contractors
August 25, 2022 by Molly Weybright

Mastering Local SEO for Electrician Contractors

As an electrician contractor, you know that generating leads is essential to your business. It's no secret that as the internet has become more and more commonplace in our lives, a strong digital presence is one of the best ways to drive high-quality leads your way. You probably already have a website, and may even be thinking that that's enough to entice potential customers away from other electricians in your area. Unfortunately, it's not as simple as that anymore. But, using effective strategies such as search engine optimization (SEO) is a great way to drive more leads to your electrician company and away from the competition.

Free Download: The Ultimate Electrician Marketing Guide

In this blog post, we'll cover the key elements of SEO, including understanding where your small business can appear organically on Google, how to boost your company's place on the SERPs (search engine results pages), and what changes you can make to your website to encourage conversion once potential customers land there.

The Basics of Electrician SEO

SEO is a process by which businesses can improve their visibility and organic, or unpaid, search results on search engines like Google. SEO can be complex, but the basics are relatively simple: by optimizing your website, content, and keywords for search engines, you'll be able to attract more visitors to your electrician site. The goal of SEO is to improve the visibility of your website to people searching for electrician services in your area in order to increase traffic and ultimately generate more leads.

For many small businesses like yours, SEO can be an extremely effective way to reach new customers. However, it's important to remember that the process takes time and effort, and there are no guarantees of success. And while the tips in this blog will certainly put you in a good spot with your SEO initiatives, you'll need to look into even more in-depth material to become a true SEO master.

Nonetheless, if you are willing to invest time in SEO (and we sure hope you are, since you're reading this blog), the potential rewards can be significant. Your electrician company can use SEO to target homeowners in your area searching for electrical services online. By optimizing your website with techniques covered in this post, you can ensure that your site appears prominently in search results, making it more likely that you will receive those crucial clicks and inquiries from potential customers!

The Two Places You Can Appear Organically

Companies can appear organically in Google in two ways: through the Google Maps results and through the regular search engine results pages. Both of these placements are important for companies that want to be visible to potential customers and both positions are boosted through SEO efforts.

The Google Maps results are displayed when users search for a specific location or type of business. Appearing here can be helpful for companies that want to attract local customers, which is incredibly crucial for small businesses. For example, an electrician that appears in the Maps results is more likely to get calls from locals looking for electrician services, especially when those services are needed quickly.

Electrician Organic Search Result Listings

The SERPs are the regular search results that appear when people query Google, usually located below the Maps results. Companies that appear here have an opportunity to reach a wider audience, as searchers may not be specifically looking for businesses in their local area. For example, if someone is on a work trip but is looking for an electrician to hire when they return home, the SERPs are going to be more helpful. In addition, appearing on the SERPs can help build brand awareness and trust, as users are more likely to click on familiar brands that they see listed in the search results.

By appearing in both placements, companies can maximize their visibility and reach potential customers who are searching for their product or service.

Google Maps and Google My Business

Google My Business is a free tool that lets businesses manage their online presence across Google, including Maps. It's important that you take the time to claim and update your Google My Business listing, especially because four out of five consumers use search engines to find local businesses, and two-thirds of those searches are related to location. Plus, claiming and verifying your listing is simple and only takes a few minutes so there is essentially no reason not to. 

Your GMB listing will include your business hours, contact information, and reviews from past customers. Additionally, it provides you with a platform to post photos and videos, update any services you may have added or changed, and answer any questions posted in the Q&A section. All of this continually works toward building credibility in your company in the eyes of searchers.Google My Business Checklist Electrician

Confirm Your Electrician Company's NAP Information

If you're a business owner, it's important to make sure your company's name, address, and phone number (NAP) are accurate and up-to-date. One of the best places to do this is on your Google My Business listing. Why is this so important? Well, for one thing, potential customers may use this information to get in touch with you or visit your office. Inaccurate NAP information could lead them astray and result in lost business for you.

Additionally, when search engines crawl your website and GMB listing, they use this information to help determine your company's location and category. This helps them determine which search results to show for geo-targeted searches. If your NAP information is inaccurate, it could negatively impact your chances of appearing in these valuable search results, plus it decreases your reliability in the eyes of Google and potential customers. So if you haven't already, take a few minutes to confirm that your company's NAP information is accurate and up-to-date on your GMB listing. It could make all the difference for your business.

Encourage Testimonials from Customers

As a small business owner, you know that every positive review counts. In today's digital age, 88% of consumers trust online reviews as much as personal recommendations, making potential customers more likely than ever to check out online reviews before making a purchase. And with Google's Local Guides program, businesses that collect testimonials and respond to them in a timely manner will see their Google My Business listings rise to the top of search results. That's why it's so important to encourage your satisfied customers to leave a review, and to take the time to respond thoughtfully to all reviews, even the negative ones.

In addition to helping your business get found online, testimonials can also serve as valuable social proof. When potential customers see that others have had a positive experience with your business, they're more likely to take the leap and give you a try. So don't be shy about asking your happy customers for a review—it could make all the difference in landing new business.

Don't "Set it and Forget it"

Regularly updating your GMB listing information is critical for local SEO success. This listing is one of the first things potential customers see when they search for your business online, so it's important to make sure the information is accurate and up-to-date. Outdated or incorrect listing information can lead to lost customers and revenue, as well as a dent in your reputation. Furthermore, GMB listings that are regularly updated with fresh content are more likely to rank higher in SERPs, which can lead to increased organic traffic and visibility for your business.

Stay ahead of the competition by regularly updating:

  • Hours of Operation
  • Services Offered
  • Specials and Discounts
  • Photos and Videos
  • Review Responses
  • Google Posts

SERP Organic Ranking

You already know that visibility is key to attracting new customers and growing your business. One important way to increase your visibility is through your organic search engine results page ranking. Your SERP ranking is determined by a number of factors, including the quality and relevancy of your website content, how often your site is updated, and the number of inbound links to your site. While there are a number of ways to improve your SERP ranking, one of the most effective is to boost your SEO strategy by focusing on the technical elements of your site.  

By optimizing your website for organic search, you can attract more visitors from Google, and since organic traffic generally has a lower cost-per-click than paid traffic, improving your site through SEO can be an efficient way to grow your business on a limited budget. 

If you're looking for ways to increase your small business's visibility and attract new customers, boosting your organic SERP ranking should be at the top of your list. Investing time and resources in organic search optimization can pay off in higher traffic levels and greater customer growth in the long run.

SEO Ranking Factors Electrician

Website Performance and SEO

The technical elements of your website are a major factor in your electrician company's organic ranking. Pages that load quickly and efficiently are ranked higher than pages that are slow and bogged down because Google wants to provide its users with the best possible experience. When users click on a link, they expect to be taken to a page that loads smoothly, looks correct on their mobile device, and is secure.

Free Download: The Ultimate Electrician Marketing Guide

If any or all of these elements are off, potential customers will likely click back to the search results and try another link. This creates a poor user experience, which Google wants to avoid, resulting in a lowering of your organic ranking. In addition, fast-loading pages are more likely to be shared between customers and linked to other websites, which helps to improve the visibility of a website, leading to even more traffic.

Meta Data & Descriptions

In the world of SEO, metadata refers to the information contained in a website's code that helps search engines understand the content of the site. This includes things like page titles, meta descriptions, and keywords. While metadata is not visible to website visitors, it is an important part of SEO because it helps search engines determine which websites to rank for certain keywords. 

Google has stated that meta descriptions do not affect your ranking, but they are useful in other ways. Meta descriptions can greatly improve your click-through rate in the SERPs, which is just as important as how high you are ranking. This is because these short descriptions give a clearer picture of what searchers will find on your site, ultimately encouraging them to click through. 

Schedule Free Marketing Consultation

Improved Site Content and SEO

If you're serious about improving your SEO ranking, then you need to focus on three key areas: keyword-rich content, regular blogging, and backlinks. Let's take a closer look at each one.

Keywords

First, when it comes to content, you need to make sure that you're using the right keywords throughout your website and blog posts. This will help search engines understand what your site is about and index it accordingly. You can research which keywords are most relevant to your niche and then use them throughout your site. Just be sure not to overdo it, as this can result in keyword stuffing, which can actually harm your ranking. A great way to avoid keyword stuffing is to highlight your high-value, most-requested services on individual site pages. You can use a higher volume of desired keywords with site pages without straying into the keyword-stuffing tactic. 

Electrician Site Page Example SEO

Example: Dunmanelectric.com

Blogging

Next, you need to focus on creating regular blog content. Not only does this give you more opportunities to use relevant keywords, but it also shows search engines that your site is active and regularly updated. How often you post blog content is up to you and your electrician company's ability to produce high-value content, but we recommend aiming to post new blog content at least once a week. It's important that these blogs are informative, useful, and well-written, both in the eyes of Google and potential customers. Put simply, it's easy to see when a company is throwing arbitrary content out the door just for the sake of content. You don't want that to be your company. 

service-direct-blog-traffic-overtime-electrician

As you can see in the above image, at Service Direct, we began implementing regular blog posts 2 years ago and our website traffic steadily increased. 

Backlinks

Finally, one of the most important things you can do for your SEO ranking is to build up a strong backlink profile. This means getting other websites to link back to yours. The more high-quality backlinks you have, the better chance you have of moving up in the search engine results pages. Backlinks can be thought of as votes of confidence from other businesses, so they are especially useful when provided by a reputable company. When Google sees backlinks to your site, it shows the search engine that you are a source of knowledge in your field and are much more likely to solve searchers' electrician needs. There are a number of ways to get backlinks, such as guest posting on other blogs or directories, so be sure to explore all your options.

If you focus on keywords, blogging, and backlinks, you should see a real improvement in your organic SEO ranking over time.

Stand Out From The Competition with Schema Markups

When it comes to search engine results, standing out from the competition is essential, and one way to do that is by using schema markups. Schema markups are a type of code that helps search engines understand the content on your website. By adding this code to your electrician website, you can make sure that your company's search results are more informative and relevant. As a result, users will be more likely to click on your company's listing, which ultimately can lead to more traffic and more business for your electrician company.

Example of schema markups you might add:

  • Ratings/Reviews
  • Photos
  • NAP Information
  • Q&A Drop Down
  • Site Page Links

Schema Markup Example Electrician

So if you're looking for a way to improve your company's search engine results, consider using schema markups. It's a simple and effective way to make your company's listings more visible and engaging.

Conclusion

If you're looking for a way to improve your electrician company's visibility without breaking the bank, search engine optimization is the answer. By following our tips and advice, you'll be able to see your website rank higher in organic search results, bringing more leads and customers your way. Need more help putting these tips into action? Download our free guide to electrician marketing for more tips on how to get started today.

Related Content

Download Electrician Marketing Guide

Learn More About Marketing Your Business

Start Growing Your Business with No Risk Get Leads Now